I'm a results-driven performance marketing and MarTech leader with 10 years of experience across multi-channel campaigns, automation, and data-driven optimization. I'm skilled at boosting lead generation, conversion rates, and ROI through targeted strategies and advanced analytics. In my current role at Solaris SE in Berlin, I lead ABM, performance marketing, and MarTech initiatives. I collaborate with Sales and Business Development to align marketing strategies, improve lead quality, and optimize nurturing processes using automation. I’ve implemented and integrated Salesforce Pardot, Demandbase, and PIWIK to support data-driven decision making and boost sales-qualified leads. I also oversee website strategy and SEO, and coordinate with external agencies to ensure campaigns deliver measurable results.…

Mohit Mendiratta

I'm a results-driven performance marketing and MarTech leader with 10 years of experience across multi-channel campaigns, automation, and data-driven optimization. I'm skilled at boosting lead generation, conversion rates, and ROI through targeted strategies and advanced analytics. In my current role at Solaris SE in Berlin, I lead ABM, performance marketing, and MarTech initiatives. I collaborate with Sales and Business Development to align marketing strategies, improve lead quality, and optimize nurturing processes using automation. I’ve implemented and integrated Salesforce Pardot, Demandbase, and PIWIK to support data-driven decision making and boost sales-qualified leads. I also oversee website strategy and SEO, and coordinate with external agencies to ensure campaigns deliver measurable results.…

Available to hire

I’m a results-driven performance marketing and MarTech leader with 10 years of experience across multi-channel campaigns, automation, and data-driven optimization. I’m skilled at boosting lead generation, conversion rates, and ROI through targeted strategies and advanced analytics.

In my current role at Solaris SE in Berlin, I lead ABM, performance marketing, and MarTech initiatives. I collaborate with Sales and Business Development to align marketing strategies, improve lead quality, and optimize nurturing processes using automation. I’ve implemented and integrated Salesforce Pardot, Demandbase, and PIWIK to support data-driven decision making and boost sales-qualified leads. I also oversee website strategy and SEO, and coordinate with external agencies to ensure campaigns deliver measurable results.

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Work Experience

Senior Manager: Performance Marketing, ABM & MarTech at SOLARIS SE
January 1, 2022 - Present
Lead data-driven marketing campaigns across Google Ads, social media, and ABM platforms; manage budgets, perform A/B testing, and optimize audience segmentation to improve ROI and conversions. Collaborate cross-functionally with Sales and Business Development to align strategies and enhance lead nurturing using automation. Implemented and integrated Salesforce Pardot, Demandbase, and PIWIK to support data-driven decision making and boost sales-qualified leads. Oversee website strategy and SEO, and coordinate with external agencies to deliver measurable campaign results.
Senior Manager: Digital Marketing at PNB Housing Finance Limited
December 1, 2021 - October 16, 2025
Led digital marketing activities, driving business development and lead generation through SEM, SEO, social media, affiliate networks, and other performance strategies. Analyzed performance campaigns with reporting tools and competitive reviews to maximize ROI; managed creative, media, vendors, and agencies; cultivated relationships for new digital partnerships with 3rd-party online aggregators. Led influencer marketing content and optimized website/landing pages to improve conversions.
Senior Analyst: Digital Strategy and Innovation at Clarivate (Formerly Decision Resources Group)
October 1, 2019 - October 16, 2025
Worked on consultative digital marketing strategy product lines including Digital Ecosystem Mapping, Digital Competitive Landscape, Social Media Intelligence and Marketing Analytics for top pharmaceutical clients in US, Europe and EMEA. Provided actionable insights and recommendations for strengthening digital and multichannel strategies including website, search, display media, social, campaign execution and partnership strategies. Wrote in-depth analytics and insights reports with help of best-in-class Social Media Listening and Digital Analytics tools.
Consultant: Digital Strategy and Advisor at Tata Consultancy Services
February 1, 2018 - October 16, 2025
Business development and execution of digital marketing projects. Building digital solutions and launching GTM strategies for existing and new clients from retail and other domains – this involved continuous coordination with stakeholders (both internal and external). Deep analysis of client products, services and current strategies to identify new opportunities and create solutions to enhance digital media experiences for its customers. Monitor SEO/SEM, marketing, and sales performance metrics to forecast trends using web analytics tools to propose actionable insights.

Education

Post Graduate Diploma in Management/MBA at Birla Institute of Management Technology
January 11, 2030 - October 16, 2025
Bachelor of Technology at Mahrishi Arvind Institute of Engineering and Technology
January 11, 2030 - October 16, 2025

Qualifications

Google Ads certified
January 11, 2030 - October 16, 2025
Salesforce Certified – Marketing Cloud Account Engagement Specialist
January 11, 2030 - October 16, 2025

Industry Experience

Media & Entertainment, Software & Internet, Professional Services, Education, Retail