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I'm a creative director and multi-disciplinary designer with two decades of experience shaping brand identities, packaging, and campaigns for skincare, consumer goods, pharmaceuticals, and technology. I lead cross-functional teams, mentor in-house staff and freelancers, and translate strategy into compelling visuals and copy. I thrive on building cohesive brand stories across packaging, retail, and digital touch points. From launch to scale, I collaborate with product development and marketing to deliver world-class creative that resonates with consumers and retailers alike.…I'm a creative director and multi-disciplinary designer with two decades of experience shaping brand identities, packaging, and campaigns for skincare, consumer goods, pharmaceuticals, and technology. I lead cross-functional teams, mentor in-house staff and freelancers, and translate strategy into compelling visuals and copy. I thrive on building cohesive brand stories across packaging, retail, and digital touch points. From launch to scale, I collaborate with product development and marketing to deliver world-class creative that resonates with consumers and retailers alike.

Baiba Owens

Creative Director, Designer, Art Director, +2

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I'm a creative director and multi-disciplinary designer with two decades of experience shaping brand identities, packaging, and campaigns for skincare, consumer goods, pharmaceuticals, and technology. I lead cross-functional teams, mentor in-house staff and freelancers, and translate strategy into compelling visuals and copy. I thrive on building cohesive brand stories across packaging, retail, and digital touch points. From launch to scale, I collaborate with product development and marketing to deliver world-class creative that resonates with consumers and retailers alike.…I'm a creative director and multi-disciplinary designer with two decades of experience shaping brand identities, packaging, and campaigns for skincare, consumer goods, pharmaceuticals, and technology. I lead cross-functional teams, mentor in-house staff and freelancers, and translate strategy into compelling visuals and copy. I thrive on building cohesive brand stories across packaging, retail, and digital touch points. From launch to scale, I collaborate with product development and marketing to deliver world-class creative that resonates with consumers and retailers alike.

Available to hire

I’m a creative director and multi-disciplinary designer with two decades of experience shaping brand identities, packaging, and campaigns for skincare, consumer goods, pharmaceuticals, and technology. I lead cross-functional teams, mentor in-house staff and freelancers, and translate strategy into compelling visuals and copy.

I thrive on building cohesive brand stories across packaging, retail, and digital touch points. From launch to scale, I collaborate with product development and marketing to deliver world-class creative that resonates with consumers and retailers alike.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Creative Director at Glowbiotics Skincare

October 1, 2017 - October 16, 2025

Created brand identity across product lines, positioned brands, developed marketing materials, led all creative development, copy editing, product launches, supervised in-house staff and freelancers, produced printed materials and retail packaging for Blue Mercury, Sephora, Harvey Nichols, HSN; collaborated with product development; managed budgets; oversaw online presence.

Creative Designer at L’dara Skincare

March 1, 2015 - October 16, 2025

Designed a new online event tool for field ambassadors; created packaging for new products; collaborated with marketing teams to create and develop new business materials.

Creative Director at Seacret Direct

November 1, 2014 - October 16, 2025

Elevated the brand look and feel; concept and created retail-facing marketing pieces for brand ambassadors; guided the development of assigned creative team and work; reviewed assets for strategy; directed workflow and creative resources for trade shows; collaborated with outside vendors.

Creative Director at mybody Skincare

March 1, 2014 - October 16, 2025

Integral part in initial launch of brand; created and approved brand identity across all visual representations of product lines; developed all packaging; oversaw designs, artwork, photography and graphics; wrote and/or edited copy; supervised in-house support personnel; managed freelance artists and outside design services; created printed materials for events and sales; involved in product launches.

Freelance Designer / Brand Creative at Freelance

January 1, 2010 - October 16, 2025

Provided branding and design services for beverage and technology clients; worked on campaigns and marketing materials; collaborated with outside vendors; managed client relationships.

Designer at Leo A Daly

May 1, 2008 - October 16, 2025

Collaborated with the new business department to create and develop marketing materials; involved in new business pitches and presentations; maintained existing brand identity across all new printed material.

Creative Director at Paperjoy

January 1, 2008 - October 16, 2025

Responsible for creating custom design work for clients; worked with outside vendors; purchased products for resale; created new designs for in-house product lines; engaged in client interactions.

Creative Director at Arnold Worldwide SF

April 1, 2002 - October 16, 2025

Created and developed an in-house design department for new and existing clients; continued all previous roles and responsibilities as an art director; led campaigns and pitches; supervised staff; packaging design.

Art Director at Ingalls Moranville SF

January 1, 1999 - October 16, 2025

Launched the advertising agency; created advertising campaigns for various clients; produced motion graphics for movie ads and TV spots; involved in TV commercials; designed packaging; managed freelancers; helped design office spaces; oversaw brand identity.

Art Director at Saatchi and Saatchi Advertising SF

April 1, 1996 - October 16, 2025

Created advertising campaigns for various clients; participated in pitches; designed packaging; managed and collaborated with freelance artists and outside design services; contributed to agency branding.