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Hi, I’m Melany Esther Medina Valdes, a content creator and digital marketing enthusiast based in Panama City. I produce and edit content for TikTok and Instagram with a focus on lifestyle, fitness, and beauty, using trends and storytelling to engage audiences. I’ve grown organic views, built a loyal community, and developed content calendars that boost engagement and retention. In 2024 I founded an artisanal baking business, building its branding and online presence on Instagram. I manage customer service, orders, and digital promotions, and I apply artisanal production and copywriting to food content. I’m passionate about creativity, organization, and results, and I aim to add value to the digital marketing field while continuing to grow my personal brand and entrepreneurial leadership.…Hi, I’m Melany Esther Medina Valdes, a content creator and digital marketing enthusiast based in Panama City. I produce and edit content for TikTok and Instagram with a focus on lifestyle, fitness, and beauty, using trends and storytelling to engage audiences. I’ve grown organic views, built a loyal community, and developed content calendars that boost engagement and retention. In 2024 I founded an artisanal baking business, building its branding and online presence on Instagram. I manage customer service, orders, and digital promotions, and I apply artisanal production and copywriting to food content. I’m passionate about creativity, organization, and results, and I aim to add value to the digital marketing field while continuing to grow my personal brand and entrepreneurial leadership.

Melany Esther Medina Valdes

Content Creator, Social Media Manager, Brand Strategist, +2

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Hi, I’m Melany Esther Medina Valdes, a content creator and digital marketing enthusiast based in Panama City. I produce and edit content for TikTok and Instagram with a focus on lifestyle, fitness, and beauty, using trends and storytelling to engage audiences. I’ve grown organic views, built a loyal community, and developed content calendars that boost engagement and retention. In 2024 I founded an artisanal baking business, building its branding and online presence on Instagram. I manage customer service, orders, and digital promotions, and I apply artisanal production and copywriting to food content. I’m passionate about creativity, organization, and results, and I aim to add value to the digital marketing field while continuing to grow my personal brand and entrepreneurial leadership.…Hi, I’m Melany Esther Medina Valdes, a content creator and digital marketing enthusiast based in Panama City. I produce and edit content for TikTok and Instagram with a focus on lifestyle, fitness, and beauty, using trends and storytelling to engage audiences. I’ve grown organic views, built a loyal community, and developed content calendars that boost engagement and retention. In 2024 I founded an artisanal baking business, building its branding and online presence on Instagram. I manage customer service, orders, and digital promotions, and I apply artisanal production and copywriting to food content. I’m passionate about creativity, organization, and results, and I aim to add value to the digital marketing field while continuing to grow my personal brand and entrepreneurial leadership.

Available to hire

Hi, I’m Melany Esther Medina Valdes, a content creator and digital marketing enthusiast based in Panama City. I produce and edit content for TikTok and Instagram with a focus on lifestyle, fitness, and beauty, using trends and storytelling to engage audiences. I’ve grown organic views, built a loyal community, and developed content calendars that boost engagement and retention.

In 2024 I founded an artisanal baking business, building its branding and online presence on Instagram. I manage customer service, orders, and digital promotions, and I apply artisanal production and copywriting to food content. I’m passionate about creativity, organization, and results, and I aim to add value to the digital marketing field while continuing to grow my personal brand and entrepreneurial leadership.

Skills

Experience Level

Expert

Expert

Expert

Beginner

Language

Spanish; Castilian

Fluent

English

Advanced

Work Experience

Content Creator / Personal Brand Entrepreneur at Smores Bakery

January 1, 2025 - Present

Produced and edited content for TikTok and Instagram focusing on lifestyle, fitness, and beauty; built brand identity with visual design in Canva; achieved over 15,000 organic views with an average of 1,000+ views per video; planned and optimized content calendars; analyzed metrics to boost audience engagement and retention; managed online customer service, orders, and digital promotions; developed organizational skills and teamwork; planned and executed culinary events and improved kitchen efficiency.

Content Creator / Intern (Internship) at Holiday Inn, Crown Plaza & King's College

September 1, 2024 - Present

Internship focusing on digital marketing, social media, and artisanal baking; developed and managed content strategies on TikTok and Instagram; generated organic growth, increased engagement, and strengthened brand presence; supported planning and execution of culinary events; delivered high-quality visuals and copywriting for promotions.