Hi, I’m Melany Esther Medina Valdes, a content creator and digital marketing enthusiast based in Panama City. I produce and edit content for TikTok and Instagram with a focus on lifestyle, fitness, and beauty, using trends and storytelling to engage audiences. I’ve grown organic views, built a loyal community, and developed content calendars that boost engagement and retention. In 2024 I founded an artisanal baking business, building its branding and online presence on Instagram. I manage customer service, orders, and digital promotions, and I apply artisanal production and copywriting to food content. I’m passionate about creativity, organization, and results, and I aim to add value to the digital marketing field while continuing to grow my personal brand and entrepreneurial leadership.

Melany Esther Medina Valdes

Hi, I’m Melany Esther Medina Valdes, a content creator and digital marketing enthusiast based in Panama City. I produce and edit content for TikTok and Instagram with a focus on lifestyle, fitness, and beauty, using trends and storytelling to engage audiences. I’ve grown organic views, built a loyal community, and developed content calendars that boost engagement and retention. In 2024 I founded an artisanal baking business, building its branding and online presence on Instagram. I manage customer service, orders, and digital promotions, and I apply artisanal production and copywriting to food content. I’m passionate about creativity, organization, and results, and I aim to add value to the digital marketing field while continuing to grow my personal brand and entrepreneurial leadership.

Available to hire

Hi, I’m Melany Esther Medina Valdes, a content creator and digital marketing enthusiast based in Panama City. I produce and edit content for TikTok and Instagram with a focus on lifestyle, fitness, and beauty, using trends and storytelling to engage audiences. I’ve grown organic views, built a loyal community, and developed content calendars that boost engagement and retention.

In 2024 I founded an artisanal baking business, building its branding and online presence on Instagram. I manage customer service, orders, and digital promotions, and I apply artisanal production and copywriting to food content. I’m passionate about creativity, organization, and results, and I aim to add value to the digital marketing field while continuing to grow my personal brand and entrepreneurial leadership.

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Language

Spanish; Castilian
Fluent
English
Advanced

Work Experience

Content Creator / Personal Brand Entrepreneur at Smores Bakery
January 1, 2025 - Present
Produced and edited content for TikTok and Instagram focusing on lifestyle, fitness, and beauty; built brand identity with visual design in Canva; achieved over 15,000 organic views with an average of 1,000+ views per video; planned and optimized content calendars; analyzed metrics to boost audience engagement and retention; managed online customer service, orders, and digital promotions; developed organizational skills and teamwork; planned and executed culinary events and improved kitchen efficiency.
Content Creator / Intern (Internship) at Holiday Inn, Crown Plaza & King's College
September 1, 2024 - Present
Internship focusing on digital marketing, social media, and artisanal baking; developed and managed content strategies on TikTok and Instagram; generated organic growth, increased engagement, and strengthened brand presence; supported planning and execution of culinary events; delivered high-quality visuals and copywriting for promotions.

Education

Digital Marketing / Social Media Marketing at HubSpot Academy
January 1, 2025 - October 16, 2025
Marketing at INADEH
January 1, 2024 - October 16, 2025

Qualifications

Culinary Arts Technician in Food and Beverage Management
April 20, 2000 - October 16, 2025
Digital Marketing / Social Media Marketing Certification
January 1, 2025 - October 16, 2025

Industry Experience

Media & Entertainment, Professional Services, Retail, Education