Available to hire
I am a seasoned apparel and accessories designer and founder with 15+ years of experience collaborating with major brands. I excel in product development, sourcing, and overseas manufacturing, building trusted partnerships with factories from concept to shipment.
As the owner of Lu & Elle Handbags, I lead design, development, production, and private-label programs, manage budgets, and drive multi-channel growth. I’ve shipped tens of thousands of units for Beachly and Lu & Elle, with sales reaching $1.2M in 2022 and products in 50+ stores nationwide.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Language
English
Fluent
Work Experience
Freelance Designer at Various Clients (Atelier Blue, Amos Eastern, Western Range, UFC)
January 1, 2022 - October 19, 2025Delivered design and product development for multiple clients, including seasonal collection design, sketching, color stories, prints, mood boards, tech packs, fittings, and factory communications. Maintained high levels of self-discipline and project management to deliver on time with flexible redesigns when needed.
Head Designer - Others Follow at Z Supply
May 1, 2019 - October 19, 2025Designed teen sportswear collections (graphic tees, ready-to-wear, and accessories). Oversaw overseas tech pack development, created mood boards, color palettes, and trend directions. Led daily fittings, managed production timelines, and ensured timely delivery. Directed graphics trend direction, color placement, and approvals; collaborated with Creative Director, production, merchandisers, sales, marketing and overseas factories; main account for Tilly’s.
Swim and Resort Wear Designer at Lunada Bay
November 1, 2017 - October 19, 2025Sketched seasonal swim collections for Isabella Rose and Becca Sportswear. Worked with patternmakers and sample room to develop styles; sourced fabrics, prints, and trims; participated in fittings and production approvals. Collaborated with production on costing and with marketing on photoshoots and promotional materials. In Isabella Rose’s inaugural year, $1.6M in sales were earned; Becca resort wear saw a +37% sales increase.
Freelance Sportswear Designer at O’Neill
December 31, 2015 - October 19, 2025Sketched and developed woven tops and dresses for Spring collection. Researched trends in silhouette, fabric, and trims. Created tech packs for overseas development using WEBPDM. Attended fittings and handled production approvals.
Designer at PJ Salvage
August 1, 2015 - October 19, 2025Designer contributing to seasonal product lines and development at PJ Salvage in Irvine.
Owner at Lu & Elle Handbags
March 1, 2015 - PresentFounder/Owner designing and sourcing Lu & Elle handbags, and private label product lines. Responsible for all development, production, and importing, including tech packs, trim and fabric sourcing, budgeting, and website management. Also manufactures for Beachly subscription box (handbags, apparel, and home goods). Lead cross-functional teams and manage overseas factories from concept through shipment. This year we are scheduled to ship 25K units; 2024 shipments totaled 40K units; sales reached $1.2M in 2022; Lu & Elle handbags are carried in 50+ stores nationwide.
Freelance Designer/Product Developer at Sincerely, Mary
January 1, 2015 - October 19, 2025Freelance design and product development for San Diego-based projects, delivering on-time results and collaboration with clients.
CoFounder/ Designer at kendall k.
September 1, 2014 - October 19, 2025Co-founded and designed a brand in San Diego, overseeing product development and market introduction across channels.
Senior Designer/Merchandiser at Indochine International
November 1, 2009 - October 19, 2025Senior Designer/Merchandiser responsible for design direction and product assortment debugging for Irvine division.
Woven Tops and Dress Designer at Arden B.
October 1, 2008 - October 19, 2025Designer responsible for woven tops and dresses, developing seasonal silhouettes and ensuring collection coherence.
Assistant Designer at B.C.B.G
January 1, 2006 - October 19, 2025Assistant Designer contributing to early collection development and supporting design team in Los Angeles.
Education
Fashion Design Degree at Fashion Institute of Design and Merchandising
January 11, 2030 - October 19, 2025BA in Communications at California State University, San Marcos
January 11, 2030 - October 19, 2025Qualifications
Industry Experience
Consumer Goods, Manufacturing, Retail, Wholesale & Distribution, Professional Services
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
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