Available to hire
I’m a data-driven marketer with a strong focus on solving complex problems that drive sustainable growth. My background is primarily in technology-driven scale-ups, especially in the SaaS sector. I thrive in fast-paced environments and enjoy building teams and systems that promote repeatable growth.
Work Experience
Director of Growth Marketing at ELMO Software
February 1, 2024 - PresentResponsible for transforming the marketing function into a data-driven and commercially minded team. Achieved 20% YoY revenue growth for marketing generated leads, redesigned reporting framework, and implemented ABM strategies.
Growth Marketing Lead at Shippit
February 1, 2024 - October 16, 2025Accountable for generating revenue through lifecycle, ABM, performance marketing, and CRO. Created strategies that improved conversion rates and sales velocity, and enabled the company to pursue outbound strategies.
Growth Marketing Manager at Sonder
May 1, 2021 - October 16, 2025Responsible for Enterprise demand generation and membership activation through various channels. Achieved significant increases in conversion rates and created the first ABM playbook.
B2B Marketing Manager at ezyCollect
March 1, 2020 - October 16, 2025Responsible for performance marketing and website management. Created an events playbook and managed a website rebuild that optimized SMB self-service conversion.
Education
Bachelor of Engineering - BE at University of New South Wales
January 1, 2007 - January 1, 2011Bachelor of Commerce - BCom at Australian Catholic University
January 1, 2014 - January 1, 2016Qualifications
Advanced Growth Strategy
January 1, 2021 - October 16, 2025Digital Marketing and Leadership
January 1, 2019 - October 16, 2025Industry Experience
Software & Internet, Professional Services, Healthcare
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