Available to hire
I’m a data-driven marketer with strong commercial acumen, passionate about solving complex problems that drive sustainable growth. My background is in technology-driven scale-ups (primarily SaaS), and I thrive in fast-paced, ever-changing environments. With a foundation as a structural engineer, I am a builder at heart, energised by assembling teams and systems that foster repeatable and sustainable growth. I apply a first-principles approach to B2B growth issues, deeply understanding the root causes through qualitative and quantitative analysis, and designing solutions iteratively.
Work Experience
Demand Generation Manager at Style Arcade
December 1, 2025 - April 1, 2026Hired as the first Demand Generation Manager to help scale lead acquisition programs and build a sophisticated ABM program to help penetrate the US market, resulting in a 300% increase in outbound sourced pipeline.
Growth Marketing Lead at Shippit
February 1, 2024 - October 16, 2025Accountable for generating revenue through lifecycle, ABM, performance marketing, and CRO. Created strategies that improved conversion rates and sales velocity, and enabled the company to pursue outbound strategies.
Director of Growth Marketing at ELMO Software
February 1, 2024 - PresentResponsible for transforming the marketing function into a data-driven and commercially minded team. Achieved 20% YoY revenue growth for marketing generated leads, redesigned reporting framework, and implemented ABM strategies.
Growth Marketing Lead at Shippit
May 1, 2021 - February 1, 2024Accountable for generating revenue through lifecycle marketing, ABM, and performance marketing. Created a sophisticated ABM playbook enabling outbound marketing for the first time.
Growth Marketing Manager at Sonder
May 1, 2021 - October 16, 2025Responsible for Enterprise demand generation and membership activation through various channels. Achieved significant increases in conversion rates and created the first ABM playbook.
Growth Marketing Manager at Sonder
March 1, 2020 - May 1, 2021Responsible for enterprise demand generation and B2C membership activation through various channels. Increased activation conversion rates by 50%.
B2B Marketing Manager at ezyCollect
March 1, 2020 - October 16, 2025Responsible for performance marketing and website management. Created an events playbook and managed a website rebuild that optimized SMB self-service conversion.
B2B Marketing Manager at ezyCollect
January 1, 2019 - March 1, 2020Created end-to-end marketing campaigns and managed website optimizations, yielding significant increases in conversions.
Structural Engineer at Various roles
January 1, 2010 - October 1, 2017Developed problem-solving, systems thinking, and quantitative skills crucial for my later career in marketing.
Education
Bachelor of Engineering - BE at University of New South Wales
January 1, 2007 - January 1, 2011Bachelor of Commerce - BCom at Australian Catholic University
January 1, 2014 - January 1, 2016Bachelor of Engineering - BE at University of New South Wales
January 1, 2007 - January 1, 2011Bachelor of Commerce - BCom at Australian Catholic University
January 1, 2014 - January 1, 2016Qualifications
Advanced Growth Strategy
January 1, 2021 - October 16, 2025Digital Marketing and Leadership
January 1, 2019 - October 16, 2025Advanced Growth Strategy
January 1, 2021 - July 20, 2026Digital marketing and leadership
January 1, 2019 - July 20, 2026Industry Experience
Software & Internet, Professional Services, Healthcare
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