Tatenda Mangi

Develop and execute digital advertising strategies across Google Ads, Meta, TikTok and Bing to achieve client KPIs (ROAS, tCPA, Revenue). Build full-funnel paid media plans, presented quarterly to guide long-term growth. Optimize campaigns through keyword optimization, search term reporting, creative asset analysis, audience analysis and bid strategy adjustments. Conduct ongoing A/B testing of ad copy, creatives and bidding to identify the most effective combinations across Google and Meta. Deliver detailed weekly/monthly performance reports with actionable recommendations, ensuring alignment with ROI and tCPA goals. Collaborate with cross-functional teams to align media strategies with broader marketing goals and drive business outcomes. Stay ahead of trends and updates using tools like Keyword Planner, Performance Planner & Reach Planner to keep campaigns competitive.

Supported campaign setup and optimization including Keyword Optimization, Search Term Reporting across multiple platforms. Managed daily campaign budgets. Analyzed performance data to identify actionable insights and contributed to optimization strategies. Assisted in creating client presentations and reports, summarizing key metrics and learnings. Coordinated with account managers to ensure campaigns met deadlines and quality standards.

Led client acquisition and partnership development, securing key accounts for event management projects. Managed multi-channel marketing campaigns across social media, email, and live events to boost brand visibility. Provided client service and strategic input that strengthened relationships and drove repeat business. Analyzed market trends to refine strategy and maximize ROI.