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I’m a UI/UX and product designer focused on building clear, user-centered experiences across mobile and desktop. I’ve led design for finance and portfolio management, reworked complex ERP flows to reduce cognitive load, and delivered pixel-precise UI/UX QA to keep designs consistent across platforms. I also bring strong end-to-end product design capabilities: leading design teams, creating design systems, and partnering with developers to streamline workflows. From AI-powered marketing and CRM experiences to med-tech regulatory tools and internal QA utilities, I enjoy turning complex requirements into intuitive interfaces that improve usability, engagement, and operational efficiency.…I’m a UI/UX and product designer focused on building clear, user-centered experiences across mobile and desktop. I’ve led design for finance and portfolio management, reworked complex ERP flows to reduce cognitive load, and delivered pixel-precise UI/UX QA to keep designs consistent across platforms. I also bring strong end-to-end product design capabilities: leading design teams, creating design systems, and partnering with developers to streamline workflows. From AI-powered marketing and CRM experiences to med-tech regulatory tools and internal QA utilities, I enjoy turning complex requirements into intuitive interfaces that improve usability, engagement, and operational efficiency.

Shashikala Rathnayaka

UI Designer, UX Designer, Product Designer, +4

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I’m a UI/UX and product designer focused on building clear, user-centered experiences across mobile and desktop. I’ve led design for finance and portfolio management, reworked complex ERP flows to reduce cognitive load, and delivered pixel-precise UI/UX QA to keep designs consistent across platforms. I also bring strong end-to-end product design capabilities: leading design teams, creating design systems, and partnering with developers to streamline workflows. From AI-powered marketing and CRM experiences to med-tech regulatory tools and internal QA utilities, I enjoy turning complex requirements into intuitive interfaces that improve usability, engagement, and operational efficiency.…I’m a UI/UX and product designer focused on building clear, user-centered experiences across mobile and desktop. I’ve led design for finance and portfolio management, reworked complex ERP flows to reduce cognitive load, and delivered pixel-precise UI/UX QA to keep designs consistent across platforms. I also bring strong end-to-end product design capabilities: leading design teams, creating design systems, and partnering with developers to streamline workflows. From AI-powered marketing and CRM experiences to med-tech regulatory tools and internal QA utilities, I enjoy turning complex requirements into intuitive interfaces that improve usability, engagement, and operational efficiency.

Available to hire

I’m a UI/UX and product designer focused on building clear, user-centered experiences across mobile and desktop. I’ve led design for finance and portfolio management, reworked complex ERP flows to reduce cognitive load, and delivered pixel-precise UI/UX QA to keep designs consistent across platforms.

I also bring strong end-to-end product design capabilities: leading design teams, creating design systems, and partnering with developers to streamline workflows. From AI-powered marketing and CRM experiences to med-tech regulatory tools and internal QA utilities, I enjoy turning complex requirements into intuitive interfaces that improve usability, engagement, and operational efficiency.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Product Designer at Digital Inc.

January 1, 2025 - Present

Revamping both mobile and desktop experiences for a finance and portfolio management platform for high-net-worth individuals. Leading the design team for a real estate platform and an AI-powered marketing tool, focusing on intuitive workflows and visual clarity. Leading design for a custom internal Design QA tool to visually compare outputs and streamline quality assurance. Revamping UX for a complex ERP system by simplifying navigation, reducing cognitive load, and improving user efficiency. Conducting detailed design QA to ensure pixel-perfect implementation and maintain design consistency across web and mobile platforms.

UI/UX Designer at Artise Hong Kong

January 1, 2024 - January 1, 2024

Led UI/UX for an AI-powered portrait image generator app; enhanced the app experience through interaction design and animations, improving usability and engagement.

UI/UX Designer at Ninja Pipe Australia

January 1, 2024 - January 1, 2024

Lead UI/UX designer for the world's premier AI-powered human portrait image generator app; crafted a cutting-edge user experience with physio-augmented interaction design and animations, boosting usability.

Product Designer at Wire Apps Ltd

January 1, 2024 - November 6, 2025

Current lead designer for a MedTech project, focusing on automating the medical device licensing process with user-centered design; redesigned an AI-powered franchise and franchisee ticket management system; mentored design interns and refined design and technical skills.

UI/UX Designer at Artisse AI

January 1, 2023 - January 1, 2024

Served as lead UI/UX designer for the world’s premier AI-powered human portrait image generator app, focusing on crafting a cutting-edge user experience. Enhanced the app experience through sophisticated interaction design, incorporating animations that improved usability and visual appeal. Achieved a 50% increase in web app engagement after a comprehensive redesign, significantly boosting user satisfaction and retention rates.

UI/UX Designer at Artiste Hong Kong (Remote)

January 1, 2023 - January 1, 2024

Lead UI/UX designer for the world's premier AI-powered human portrait image generator app, focusing on a cutting-edge user experience. Enhanced app interactions with sophisticated animations to improve usability and visual appeal. Achieved a 50% increase in web engagement following a comprehensive redesign.

UI/UX Designer at Ninja Pipe Australia

January 1, 2023 - January 1, 2023

Sole designer on an AI-powered CRM app, driving significant improvements in usability and functionality; redesigned the app and launched its mobile version; introduced AI-generated emails and SMS features; built a comprehensive design system; bridged gaps between developers and designers.

UI/UX Designer at Ninja Pipe Australia

January 1, 2022 - January 1, 2023

Served as the sole designer, enhancing the user experience of an AI-powered CRM application, improving usability and functionality. Increased engagement by redesigning the application and launching its mobile application. Introduced innovative features such as AI-generated emails and SMS functionalities to boost sales. Developed a comprehensive design system from scratch, bridging the gap between developers and designers and accelerating project timelines.

UI/UX Designer at Ninja Pipe Australia (Remote)

January 1, 2022 - January 1, 2023

Sole designer for an AI-powered CRM application, leading to significant improvements in usability and functionality. Increased user engagement by redesigning the app and launching its mobile version. Introduced AI-generated emails and SMS functionalities, significantly boosting sales.

UI/UX Designer at Commercial Technologies Plus Sri Lanka

January 1, 2022 - January 1, 2022

Led UI/UX for multiple products, including a digital business card platform; designed professional networking and digital interaction features; conducted user research to drive engagement and insights.

UI/UX Designer at Commercial Technologies Plus Sri Lanka

January 1, 2021 - January 1, 2022

Designed a comprehensive POS application from concept to final implementation; developed a meeting booking platform; created a digital business card platform; led user research to inform design decisions.

Intern UI/UX Designer

January 1, 2021 - January 1, 2021

Designed multiple new products from scratch; conceptualized and implemented user-centric solutions; built web application dashboards with emphasis on usability and aesthetic appeal; contributed to team projects, gaining hands-on experience in UI/UX.

Intern UI/UX Designer at Commercial Technologies Plus Sri Lanka

January 1, 2020 - January 1, 2021

Designed multiple new products from scratch, conceptualizing and implementing user-centric solutions. Developed several web application dashboards with a focus on usability and aesthetic appeal. Contributed to team projects as an intern, gaining valuable experience in UI/UX design.

UI/UX Designer (Intern)

January 1, 2020 - January 1, 2021

Designed multiple new products from scratch, conceptualizing and implementing user-centric solutions; developed several web app dashboards with a focus on usability and aesthetics; gained early experience in UI/UX design.