I am a Marketing Masters student at the University of Strathclyde with a strong background in Psychology. I blend analytical thinking with creative communication to craft compelling marketing campaigns. I have hands-on experience with social media marketing, digital marketing and branding across cafe settings and community brands. I’m proficient with research, analytics tools and collaborative teamwork, and I enjoy turning insights into engaging content and on-brand campaigns.

I am a Marketing Masters student at the University of Strathclyde with a strong background in Psychology. I blend analytical thinking with creative communication to craft compelling marketing campaigns. I have hands-on experience with social media marketing, digital marketing and branding across cafe settings and community brands. I’m proficient with research, analytics tools and collaborative teamwork, and I enjoy turning insights into engaging content and on-brand campaigns.

Available to hire

I am a Marketing Masters student at the University of Strathclyde with a strong background in Psychology. I blend analytical thinking with creative communication to craft compelling marketing campaigns.

I have hands-on experience with social media marketing, digital marketing and branding across cafe settings and community brands. I’m proficient with research, analytics tools and collaborative teamwork, and I enjoy turning insights into engaging content and on-brand campaigns.

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Work Experience

Research Assistant (Voluntary) at University of Strathclyde
January 1, 2025 - Present
Marketing-related research support as part of MSc studies; assisted data collection and analysis, literature reviews, and project reporting.
Barista and Social Media Assistant at Ian's Kitchen
January 1, 2024 - October 17, 2025
Managed and assisted the cafe's social media presence on TikTok and Instagram, boosting customer engagement through video content, posts and stories. Designed and executed digital marketing strategies to attract new customers while keeping on-brand with the family-run café. Prepared reports and captions for social posts. Contributed to branding projects (Purple Sage Soaps) and branding updates (Typhoo Tea). Introduced to Google Analytics, Canva, HubSpot and Social Insider.

Education

BA (Hons) Psychology at University of Strathclyde
January 1, 2020 - January 1, 2024
MSc Marketing at University of Strathclyde
January 1, 2025 - October 17, 2025

Qualifications

Branding Certificate (Typhoo Tea re-brand project)
January 11, 2030 - October 17, 2025
HubSpot Digital Marketing Certificate
January 11, 2030 - October 17, 2025
Childline Counselling Certificate
January 11, 2030 - October 17, 2025

Industry Experience

Media & Entertainment, Professional Services, Retail, Software & Internet, Education