Results-driven Digital Marketing & SEO Specialist with over a decade of experience across Technical SEO, CRO, Paid Media, and Social Media Strategy. Skilled in building and executing integrated marketing strategies that drive measurable growth in visibility, engagement, and lead generation. Experienced in managing multi-channel campaigns across LinkedIn, Meta, and Google, optimising funnels through data-led insights, and improving conversion performance through UX and CRO testing. Strong background in on-page and off-page SEO, content strategy, analytics, and automation tools, with a deep understanding of how to connect marketing, user experience, and business goals. Passionate about helping brands scale through smart systems, creative storytelling, and continuous optimisation that delivers real, sustainable results.…

Lisinda Naude

Results-driven Digital Marketing & SEO Specialist with over a decade of experience across Technical SEO, CRO, Paid Media, and Social Media Strategy. Skilled in building and executing integrated marketing strategies that drive measurable growth in visibility, engagement, and lead generation. Experienced in managing multi-channel campaigns across LinkedIn, Meta, and Google, optimising funnels through data-led insights, and improving conversion performance through UX and CRO testing. Strong background in on-page and off-page SEO, content strategy, analytics, and automation tools, with a deep understanding of how to connect marketing, user experience, and business goals. Passionate about helping brands scale through smart systems, creative storytelling, and continuous optimisation that delivers real, sustainable results.…

Available to hire

Results-driven Digital Marketing & SEO Specialist with over a decade of experience across Technical SEO, CRO, Paid Media, and Social Media Strategy. Skilled in building and executing integrated marketing strategies that drive measurable growth in visibility, engagement, and lead generation. Experienced in managing multi-channel campaigns across LinkedIn, Meta, and Google, optimising funnels through data-led insights, and improving conversion performance through UX and CRO testing.

Strong background in on-page and off-page SEO, content strategy, analytics, and automation tools, with a deep understanding of how to connect marketing, user experience, and business goals. Passionate about helping brands scale through smart systems, creative storytelling, and continuous optimisation that delivers real, sustainable results.

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Skills

Experience Level

SEO
Expert
WordPress
Expert
Ahrefs
Expert
SEMrush
Expert
Copywriting
Expert
GA4
Expert
Moz
Expert
Screaming Frog
Expert
Shopify
Intermediate

Language

English
Fluent

Work Experience

Digital Marketing Manager (Contract) at Zicasso
August 31, 2025 - October 17, 2025
Led CRO strategy to improve trip request submissions and on-site user experience. Advanced SEO and GEO initiatives, strengthening visibility in organic and AI-driven search. Designed and executed A/B testing across landing pages to increase conversion rates. Partnered with cross-functional teams on UX enhancements and site architecture improvements. Analyzed performance data to deliver insights, reporting, and actionable recommendations.
SEO Manager at Ignition Group
December 1, 2022 - October 17, 2025
SEO & Content Optimization: optimized website and content management; resolved technical SEO issues. Strategy & Analysis: developed SEO campaigns, market analysis, and use of data to drive growth. Leadership & Collaboration: mentored junior staff, led on-page projects; continuous growth. Performance tracking and reporting to inform decisions.
Freelance Digital Marketing Specialist at Next Level SEM
February 1, 2022 - October 17, 2025
Specialized in technical SEO audits, full-site audits, site map optimization, on-page and off-page SEO, and performance reporting. Proficient in Google Analytics, GA4, and GTM; improved site speed, wiring schema, internal linking; enhanced site health and conversions.
Senior SEO Specialist / Head of SEO at Conversion Lab
September 1, 2021 - October 17, 2025
Led SEO function for three months as Head of SEO; developed SEO campaigns, local SEO initiatives, link-building, and performance reporting; collaborated with social and PPC teams; worked remotely.
Senior SEO Specialist (Contract) at Learna
June 1, 2022 - August 31, 2024
SEO Strategy & Optimization: Expertise in content optimization, technical SEO, local SEO, and penalty recovery to boost rankings and traffic. Data-Driven Insights: Skilled in keyword research, competitor analysis, KPI setup, and SEO audits to guide strategy. UX & CRO: Specialized in enhancing user experience and conversion rates through content, course page optimization, and program launches. Collaboration & Leadership: Strong communicator, aligning SEO with content, web development, and wider digital marketing teams.

Education

Associate's Degree, Marketing at University of California, Davis
January 11, 2030 - October 17, 2025
NQF L5 at Centurion Academy & TCB
January 11, 2030 - October 17, 2025
Technical SEO Certification at Blue Array UK
January 11, 2030 - October 17, 2025
E-commerce SEO Certification at Blue Array UK
January 11, 2030 - October 17, 2025
SEO Manager Certification at Blue Array UK
January 11, 2030 - October 17, 2025
SEO Advanced Training (GA4 & GTM) at Jelly Fish ZA
January 11, 2030 - October 17, 2025

Qualifications

Technical SEO Certification
January 11, 2030 - October 17, 2025
E-commerce SEO Certification
January 11, 2030 - October 17, 2025
SEO Manager Certification
January 11, 2030 - October 17, 2025
SEO Advanced Training
January 11, 2030 - October 17, 2025
GA4 Implementation
January 11, 2030 - October 17, 2025
GTM Advanced Training
January 11, 2030 - October 17, 2025

Industry Experience

Media & Entertainment, Software & Internet, Travel & Hospitality, Professional Services, Other, Education, Healthcare
    paper Togather Industry: Event Marketplace

    Challenge: Duplicate PLP content, Core Web Vitals issues, and weak non-brand visibility across listings, suppliers, and venues.

    Strategy and Execution: Keyword mapping, content differentiation by category, schema and internal linking, Core Web Vitals fixes for LCP and CLS, targeted content blocks, FAQs, Jira prioritised roadmap.

    Results: +51% non-brand clicks, +12% non-brand impressions, +94% clicks to listings/conversions in about 6 months.

    Learning: Intent specific copy and Core Web Vitals hygiene scale marketplaces efficiently.

    Context: Two sided marketplace with listings, suppliers, and venues requiring intent specific templates.

    paper Increase search visibility and qualified interest for niche medical programmes.

    Grow brand awareness and drive course sign-ups in a specialist audience of healthcare professionals.

    Strategy and Execution: Unified site architecture across awareness-to-enrolment journeys, mapped high-intent keywords, applied entity-led schema, on-page optimisation (titles, meta, alt, H1/H2), mobile speed improvements, XML sitemap and robots.txt updates, plus GA, GTM, CRM tracking and ongoing CTR/SERP reviews.

    Results: +18.06% total clicks, +21.31% impressions in 6 months. Combined Learna and Diploma sign-ups increased +27.82% in the same period.

    Learning: Entity led IA and clean tracking compound across funnels in niche education.

    Context: Learna operates the group site with flexible online delivery and a broad MSc and PGDip catalogue.