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I am a creative with a strong focus on art direction, styling, and content creation. I bring exceptional communication and collaboration skills vital for my roles, and I draw on extensive cross-cultural experience as an expat who has studied and worked in three countries, giving me a nuanced understanding of market changes. I'm always eager to learn, seize opportunities, and embrace new experiences. My background spans fashion art direction, content development, and branding, with hands-on experience in editorial, advertising, e-commerce, and production.…I am a creative with a strong focus on art direction, styling, and content creation. I bring exceptional communication and collaboration skills vital for my roles, and I draw on extensive cross-cultural experience as an expat who has studied and worked in three countries, giving me a nuanced understanding of market changes. I'm always eager to learn, seize opportunities, and embrace new experiences. My background spans fashion art direction, content development, and branding, with hands-on experience in editorial, advertising, e-commerce, and production.

Jyothsana Selvam

Art Director, Stylist, Content Creator, +2

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I am a creative with a strong focus on art direction, styling, and content creation. I bring exceptional communication and collaboration skills vital for my roles, and I draw on extensive cross-cultural experience as an expat who has studied and worked in three countries, giving me a nuanced understanding of market changes. I'm always eager to learn, seize opportunities, and embrace new experiences. My background spans fashion art direction, content development, and branding, with hands-on experience in editorial, advertising, e-commerce, and production.…I am a creative with a strong focus on art direction, styling, and content creation. I bring exceptional communication and collaboration skills vital for my roles, and I draw on extensive cross-cultural experience as an expat who has studied and worked in three countries, giving me a nuanced understanding of market changes. I'm always eager to learn, seize opportunities, and embrace new experiences. My background spans fashion art direction, content development, and branding, with hands-on experience in editorial, advertising, e-commerce, and production.

Available to hire

I am a creative with a strong focus on art direction, styling, and content creation. I bring exceptional communication and collaboration skills vital for my roles, and I draw on extensive cross-cultural experience as an expat who has studied and worked in three countries, giving me a nuanced understanding of market changes.

I’m always eager to learn, seize opportunities, and embrace new experiences. My background spans fashion art direction, content development, and branding, with hands-on experience in editorial, advertising, e-commerce, and production.

Skills

Branding

Fashion Design

Photo

Experience Level

Branding

Expert

Fashion Design

Expert

Photo

Expert

Work Experience

Freelance Art Director & Stylist at Independent / Freelancer

January 1, 2022 - Present

Concept development, pitch decks, research and development, content creation and strategy, branding, graphic design, post production, on-set direction, production, casting and location scouting. Styling for editorials, look books, campaigns, ads and e-commerce shoots for luxury and contemporary brands.

Art Direction, Branding & Social Media Intern at Setchu

October 1, 2024 - October 17, 2025

Managed digital content creation, social media strategy, catalogs and website back-end with proven analytics of increasing brand visibility. Created graphic packages and 3D prototypes for production. Produced and styled e-commerce shoots and supported logistics during sales campaigns.

Art Direction, Editorial & Graphic Design Intern at Nasty Magazine

October 1, 2024 - October 17, 2025

Assisted in art direction, conceptualising shoot decks, visual research. Conducted interviews, authored articles and media coverage for MFW FW24 shows. Created graphics and layouts for editorial updates on WordPress. Carried out brand research and sourced outfits for editorials and external clientele.

Assistant Stylist at Studio 9696

February 1, 2024 - October 17, 2025

Assisted in styling for ads, editorials, commercial and e-commerce fashion. Clients include Shelton, BasicsLife, Naturals salon, GRT jewellers and ClubClass magazine.

Stylist (Sourcing/Brand Research) at Sharon Tan

August 1, 2022 - October 17, 2025

Assisted with sourcing, fittings, brand research, pull requests and managed style inventory.

Stylist at Nike (Singapore)

May 1, 2022 - October 17, 2025

Assisted in styling off-screen talents for a global campaign. Managed inventory, logistics and talent fittings.

Dresser at Hermes (Singapore)

March 31, 2022 - October 17, 2025

Dresser at Hermes; supported in-house runway prep and backstage dressing for VIP clients.

Academic Researcher at IFFTI 25th Annual Conference

November 1, 2022 - Present

Assisted in academic research & interviews supervised and written for the 25th Annual Conference of the IFFTI, 2023.