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I'm Ariana Spera, a dynamic marketing and operations professional with over 5 years in the medical aesthetics industry, specializing in social media strategy, influencer marketing, and team leadership. I drive brand awareness, patient acquisition, and revenue growth across multi-location practices. I'm passionate about aligning branding with patient experience, integrating marketing with front-desk and clinical workflows, and delivering data-driven campaigns that boost engagement, inquiries, and bookings. I thrive in collaborative environments and love turning insights into growth strategies.…I'm Ariana Spera, a dynamic marketing and operations professional with over 5 years in the medical aesthetics industry, specializing in social media strategy, influencer marketing, and team leadership. I drive brand awareness, patient acquisition, and revenue growth across multi-location practices. I'm passionate about aligning branding with patient experience, integrating marketing with front-desk and clinical workflows, and delivering data-driven campaigns that boost engagement, inquiries, and bookings. I thrive in collaborative environments and love turning insights into growth strategies.

Ariana Spera

Brand Strategist, Social Media Manager, Content Creator, +2

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I'm Ariana Spera, a dynamic marketing and operations professional with over 5 years in the medical aesthetics industry, specializing in social media strategy, influencer marketing, and team leadership. I drive brand awareness, patient acquisition, and revenue growth across multi-location practices. I'm passionate about aligning branding with patient experience, integrating marketing with front-desk and clinical workflows, and delivering data-driven campaigns that boost engagement, inquiries, and bookings. I thrive in collaborative environments and love turning insights into growth strategies.…I'm Ariana Spera, a dynamic marketing and operations professional with over 5 years in the medical aesthetics industry, specializing in social media strategy, influencer marketing, and team leadership. I drive brand awareness, patient acquisition, and revenue growth across multi-location practices. I'm passionate about aligning branding with patient experience, integrating marketing with front-desk and clinical workflows, and delivering data-driven campaigns that boost engagement, inquiries, and bookings. I thrive in collaborative environments and love turning insights into growth strategies.

Available to hire

I’m Ariana Spera, a dynamic marketing and operations professional with over 5 years in the medical aesthetics industry, specializing in social media strategy, influencer marketing, and team leadership. I drive brand awareness, patient acquisition, and revenue growth across multi-location practices.

I’m passionate about aligning branding with patient experience, integrating marketing with front-desk and clinical workflows, and delivering data-driven campaigns that boost engagement, inquiries, and bookings. I thrive in collaborative environments and love turning insights into growth strategies.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Aesthetics Business Development and Marketing Director at BESPOKE DENTISTRY & AESTHETICS

February 1, 2025 - October 17, 2025

Led the full-scale launch of a new aesthetics division, overseeing branding, service offerings, and cross-departmental integration with dental operations. Developed and executed a high-impact content and social media strategy, increasing engagement by 65%, built and managed a local influencer program, and directed CRM and email campaigns that generated a 40% increase in new patient inquiries in under 90 days. Created bundled service promotions to boost cross-selling between aesthetic and dental services.

Client Services Director at BEVERLY HILLS REJUVENATION CENTER

August 1, 2024 - October 17, 2025

Directed operational and service enhancements across multiple clinics, improving inventory systems and client service protocols, which increased customer satisfaction and operational efficiency during critical market shifts. Partnered with marketing and clinical teams to ensure campaigns and brand touchpoints were aligned in-market. Designed patient journey touchpoints that enhanced the conversion rate from consult to treatment by 20%.

Marketing Director at BEVERLY HILLS REJUVENATION CENTER

June 1, 2023 - October 17, 2025

Owned full-scale digital marketing strategy across three medspa locations, managing paid social, influencer campaigns, and monthly content calendars. Produced data-backed campaigns that led to a 50% increase in appointment bookings and a measurable lift in brand visibility. Established KPIs and a monthly reporting cadence to evaluate campaign ROI, optimize spend, and guide ongoing marketing decisions. Led social media strategy emphasizing education, authenticity, and high-end brand positioning, contributing to a sharp rise in engagement and follower growth.

Practice Manager at BEVERLY HILLS REJUVENATION CENTER

December 1, 2022 - October 17, 2025

Managed day-to-day operations with an emphasis on integrating marketing strategy into front-desk and clinical workflows. Spearheaded in-practice campaigns and flash promotions, contributing to consistent monthly revenue growth. Trained staff on marketing alignment and brand presentation to ensure seamless patient experience from booking to post-treatment follow-up.

Assistant Manager at BEVERLY HILLS REJUVENATION CENTER

April 1, 2022 - October 17, 2025

Supported daily operations and assisted in executing promotional strategies, improving scheduling flow and service coordination. Collaborated on in-clinic marketing materials and educational displays that helped boost upselling rates and product awareness.

Patient Care Coordinator at BEVERLY HILLS REJUVENATION CENTER

January 1, 2022 - October 17, 2025

Front-line brand ambassador, enhancing patient experiences while introducing upsell strategies tied to promotional campaigns and memberships.

Social Media Consultant at Social Media Consultant (Independent)

March 1, 2020 - October 17, 2025

Consulted for a national medspa franchise on social media growth strategy and brand positioning, refining their digital presence and local outreach playbook. Created video and photo content tailored for Instagram and Facebook to showcase providers, treatments, and behind-the-scenes experiences. Initiated partnerships with local influencers to drive organic reach and new client acquisition.

Account Manager at HYPR BRANDS

February 1, 2020 - October 17, 2025

Managed influencer campaigns for Fortune 500 beauty and wellness brands, focusing on targeting, performance tracking, and strategic campaign optimization. Collaborated with internal teams to execute end-to-end campaigns and deliver measurable ROI to clients. Developed expertise in early-stage UGC strategy, helping brands identify creators whose content aligned with their target market.