I’ve been working with social media and paid traffic for over six years. Right now, I work at Somia Creative Agency, where I manage social media and paid campaigns for different clients — including e-commerce, local businesses, and artists. I create content, plan strategies, and run ads on Google Ads, Meta Ads, and LinkedIn Ads. I also analyze results and make reports to optimize performance every month. Before that, I worked in Australia at a marketing agency called Automated, where I learned to manage campaigns and clients in English, using tools like Google Analytics and Google Ads. Earlier in my career, I worked at HTec Multimídia, creating digital marketing materials, social media content, and email campaigns.

Mariana Ricoi

I’ve been working with social media and paid traffic for over six years. Right now, I work at Somia Creative Agency, where I manage social media and paid campaigns for different clients — including e-commerce, local businesses, and artists. I create content, plan strategies, and run ads on Google Ads, Meta Ads, and LinkedIn Ads. I also analyze results and make reports to optimize performance every month. Before that, I worked in Australia at a marketing agency called Automated, where I learned to manage campaigns and clients in English, using tools like Google Analytics and Google Ads. Earlier in my career, I worked at HTec Multimídia, creating digital marketing materials, social media content, and email campaigns.

Available to hire

I’ve been working with social media and paid traffic for over six years.
Right now, I work at Somia Creative Agency, where I manage social media and paid campaigns for different clients — including e-commerce, local businesses, and artists.
I create content, plan strategies, and run ads on Google Ads, Meta Ads, and LinkedIn Ads.
I also analyze results and make reports to optimize performance every month.

Before that, I worked in Australia at a marketing agency called Automated, where I learned to manage campaigns and clients in English, using tools like Google Analytics and Google Ads.

Earlier in my career, I worked at HTec Multimídia, creating digital marketing materials, social media content, and email campaigns.

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Language

Portuguese
Fluent
English
Advanced

Work Experience

Social Media & Paid Media Manager at Somia Creative Agency
April 30, 2025 - October 17, 2025
Led social media and paid media initiatives across multiple platforms (Instagram, Facebook, LinkedIn, YouTube); developed posting calendars, copywriting, design, and video edits to drive engagement and brand consistency. Created and managed Google Ads, Meta Ads, and LinkedIn campaigns (including Search, Display, YouTube, and Performance Max) and executed A/B tests and audience segmentation to optimize CPC, CPA, and ROAS. Produced monthly performance reports with actionable insights and presented client recommendations in a remote-first collaboration.
Social Media & Paid Media Manager at Automated
October 31, 2020 - October 17, 2025
Designed and implemented monthly social media calendars and content strategies aligned with brand goals; managed and optimized Google Ads and Meta Ads campaigns, tracking key performance metrics to increase ROI; scheduled, monitored, and adjusted posts to maximize engagement and visibility; prepared and presented monthly reports with insights and optimization strategies.
Marketing Specialist at HTec Multimídia
February 28, 2018 - October 17, 2025
Produced social media content, promotional banners, stories, and advertising materials; managed brand presence on social media platforms, including community interaction; wrote copies for websites, landing pages, email marketing campaigns, and newsletters; developed rich marketing materials (e-books, brochures, forms); delivered monthly insights reports to support strategic decisions.

Education

Advanced Diploma of Marketing & Communication at Australian Pacific College – Gold Coast, Australia
January 1, 2020 - December 31, 2021
Diploma in Social Media Marketing at Australian Pacific College – Sydney, Australia
January 1, 2019 - December 31, 2020
Certificate IV in Marketing & Communication at Australian Pacific College – Sydney, Australia
January 1, 2018 - December 31, 2019

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Other