MR

Mariana Ricoi

Available to hire

I’ve been working with social media and paid traffic for over six years.

About

I’ve been working with social media and paid traffic for over six years.
Right now, I work at Somia Creative Agency, where I manage social media and paid campaigns for different clients — including e-commerce, local businesses, and artists.
I create content, plan strategies, and run ads on Google Ads, Meta Ads, and LinkedIn Ads.
I also analyze results and make reports to optimize performance every month.

Before that, I worked in Australia at a marketing agency called Automated, where I learned to manage campaigns and clients in English, using tools like Google Analytics and Google Ads.

Earlier in my career, I worked at HTec Multimídia, creating digital marketing materials, social media content, and email campaigns.

  • 7 years' experience
  • Joined October 2025

Languages

  • PortugueseFluent
  • EnglishAdvanced

Industry experience

  • Media & Entertainment
  • Professional Services
  • Other

More experts in Rio de Janeiro, Brazil

Work experience

Social Media & Paid Media Manager · Somia Creative AgencyApr 2025 – Oct 2025 · 7 mos

Led social media and paid media initiatives across multiple platforms (Instagram, Facebook, LinkedIn, YouTube); developed posting calendars, copywriting, design, and video edits to drive engagement and brand consistency. Created and managed Google Ads, Meta Ads, and LinkedIn campaigns (including Search, Display, YouTube, and Performance Max) and executed A/B tests and audience segmentation to optimize CPC, CPA, and ROAS. Produced monthly performance reports with actionable insights and presented client recommendations in a remote-first collaboration.

Social Media & Paid Media Manager · AutomatedOct 2020 – Oct 2025 · 5 yrs 1 mo

Designed and implemented monthly social media calendars and content strategies aligned with brand goals; managed and optimized Google Ads and Meta Ads campaigns, tracking key performance metrics to increase ROI; scheduled, monitored, and adjusted posts to maximize engagement and visibility; prepared and presented monthly reports with insights and optimization strategies.

Marketing Specialist · HTec MultimídiaFeb 2018 – Oct 2025 · 7 yrs 9 mos

Produced social media content, promotional banners, stories, and advertising materials; managed brand presence on social media platforms, including community interaction; wrote copies for websites, landing pages, email marketing campaigns, and newsletters; developed rich marketing materials (e-books, brochures, forms); delivered monthly insights reports to support strategic decisions.

Education

Advanced Diploma of Marketing & Communication · Australian Pacific College – Gold Coast, Australia2020 – 2021
Diploma in Social Media Marketing · Australian Pacific College – Sydney, Australia2019 – 2020
Certificate IV in Marketing & Communication · Australian Pacific College – Sydney, Australia2018 – 2019

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