Hi, I'm Darshan. I am a results-driven ecommerce leader with extensive experience in D2C and B2B ecommerce strategy, digital marketing, and website management. I specialize in optimizing online sales, improving customer conversion, and leading high-performing teams to launch products and campaigns. I enjoy turning data into actionable improvements and collaborating across design, marketing, and engineering to drive growth and innovation. In my career, I have built Shopify-based storefronts, implemented loyalty programs, and driven omni-channel initiatives. I thrive in cross-functional environments, delivering frictionless user journeys, improving AOV, and boosting retention.

Darshan M

Hi, I'm Darshan. I am a results-driven ecommerce leader with extensive experience in D2C and B2B ecommerce strategy, digital marketing, and website management. I specialize in optimizing online sales, improving customer conversion, and leading high-performing teams to launch products and campaigns. I enjoy turning data into actionable improvements and collaborating across design, marketing, and engineering to drive growth and innovation. In my career, I have built Shopify-based storefronts, implemented loyalty programs, and driven omni-channel initiatives. I thrive in cross-functional environments, delivering frictionless user journeys, improving AOV, and boosting retention.

Available to hire

Hi, I’m Darshan. I am a results-driven ecommerce leader with extensive experience in D2C and B2B ecommerce strategy, digital marketing, and website management. I specialize in optimizing online sales, improving customer conversion, and leading high-performing teams to launch products and campaigns. I enjoy turning data into actionable improvements and collaborating across design, marketing, and engineering to drive growth and innovation.

In my career, I have built Shopify-based storefronts, implemented loyalty programs, and driven omni-channel initiatives. I thrive in cross-functional environments, delivering frictionless user journeys, improving AOV, and boosting retention.

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Language

English
Fluent

Work Experience

Digital & CRM Development at Calgary Co-op
February 1, 2022 - October 17, 2025
Manage multiple ecommerce sites; liaise with vendors on feature implementation, QA/testing, and upgrades; support Salesforce implementation and manage Salesforce Community for Co-op members.
Digital Product Manager at Mark's
January 1, 2020 - October 17, 2025
Launched Apple Pay on Sport Chek / Atmosphere ecommerce platform; optimized checkout; implemented mixed cart shipping options and one-page checkout.
Ecommerce Manager at Mark's
June 1, 2019 - October 17, 2025
Managed ecommerce features with development and delivery teams; launched Click & Collect and Ship to Canada Post outlets; enabled PayPal and tracking; led Test & Learn program; Cyber Week readiness.
Webmaster Specialist (Technical) at Mark's
June 1, 2017 - October 17, 2025
Technical website management, QA, release governance, and coordination with development teams to deliver platform improvements.
Head Developer at Splashbox Pty. Ltd. / Trafficbox Pty. Ltd.
March 1, 2016 - October 17, 2025
Developing and maintaining the ecommerce platform; backend development; integrations with inventory systems and marketing tools; SEO and hosting management; team leadership.
Web Developer at DISKMANdotNet
November 1, 2009 - October 17, 2025
Developed and maintained websites using Joomla and custom applications; server/config work, troubleshooting, and client support.
Web Development and Consulting at DISKMANdotNet
November 1, 2009 - October 17, 2025
Project coordination and development for international clients; design, programming, and deployment.
Web Programmer/Project Manager at Web Officials Inc.
January 1, 2006 - October 17, 2025
User requirement analysis, planning, scheduling, implementation, coordinating and managing international projects; web design and development; server configuration.

Education

Masters in Information Technology at CQUniversity, Melbourne, Australia
January 1, 2008 - October 17, 2025
Master's Degree in Master of Computer Applications at Saurashtra University, Gujarat, India
January 11, 2030 - October 17, 2025
Bachelor's Degree in Commerce at Saurashtra University, Gujarat, India
January 11, 2030 - October 17, 2025

Qualifications

Add your qualifications or awards here.

Industry Experience

Software & Internet, Retail, Professional Services, Media & Entertainment, Education