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Hi, I’m Amanda Dilena, a Brand & Social Strategy Leader and Content Creator with 7+ years of experience across the creator economy and financial services. I blend creative ideas with strategic thinking to develop brand messaging and marketing materials that resonate globally. I’ve helped shape brand narratives, develop creator-led content, and build content for both B2C and B2B audiences. I love turning data into compelling stories and collaborating across teams to bring campaigns to life.…Hi, I’m Amanda Dilena, a Brand & Social Strategy Leader and Content Creator with 7+ years of experience across the creator economy and financial services. I blend creative ideas with strategic thinking to develop brand messaging and marketing materials that resonate globally. I’ve helped shape brand narratives, develop creator-led content, and build content for both B2C and B2B audiences. I love turning data into compelling stories and collaborating across teams to bring campaigns to life.

Amanda Dilena

Brand Strategist, Content Creator, Content Strategist, +2

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Hi, I’m Amanda Dilena, a Brand & Social Strategy Leader and Content Creator with 7+ years of experience across the creator economy and financial services. I blend creative ideas with strategic thinking to develop brand messaging and marketing materials that resonate globally. I’ve helped shape brand narratives, develop creator-led content, and build content for both B2C and B2B audiences. I love turning data into compelling stories and collaborating across teams to bring campaigns to life.…Hi, I’m Amanda Dilena, a Brand & Social Strategy Leader and Content Creator with 7+ years of experience across the creator economy and financial services. I blend creative ideas with strategic thinking to develop brand messaging and marketing materials that resonate globally. I’ve helped shape brand narratives, develop creator-led content, and build content for both B2C and B2B audiences. I love turning data into compelling stories and collaborating across teams to bring campaigns to life.

Available to hire

Hi, I’m Amanda Dilena, a Brand & Social Strategy Leader and Content Creator with 7+ years of experience across the creator economy and financial services. I blend creative ideas with strategic thinking to develop brand messaging and marketing materials that resonate globally.

I’ve helped shape brand narratives, develop creator-led content, and build content for both B2C and B2B audiences. I love turning data into compelling stories and collaborating across teams to bring campaigns to life.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Global Brand Strategy & Growth Analyst at Visa

September 1, 2025 - October 17, 2025

Owned brand messaging initiatives across markets globally, supporting Visa’s business priorities through creative strategy, cross-functional collaboration, and campaign readiness. Partnered closely with social, product, and creative teams to translate complex ideas into clear, culturally resonant narratives. Supported strategy and production for five videos for Visa’s Global Product Drop Event, coordinating across SMEs, legal, and creative teams and managing scheduling, feedback, and budget with our agency partner to deliver on schedule; campaigns achieved 4.4B+ global media impressions and 400M+ social impressions. Built Visa’s first self-service PowerBI hub for brand claims, enabling hundreds of marketers and client teams worldwide to access tested messaging for campaigns and pitches. Collaborated with social team to develop audience-first content strategies that increased engagement across platforms. Created messaging frameworks for global campaigns including Affluent, Cross B

Independent Content Creator & Entrepreneur

April 1, 2022 - October 17, 2025

Built digital-first creator brand across social platforms while launching and operating direct-to-consumer apparel business. Developed content strategies, executed brand partnerships, and cultivated an engaged audience by combining storytelling, trend fluency, and analytics-driven iteration. Grew TikTok audience to 30K+ followers, generating 3M+ views and 800K+ likes through original creator-focused content. Produced paid content for major consumer brands, translating briefs into high-performing short-form videos. Managed all aspects of a Shopify store, including visual identity, product drops, email marketing, and customer experience. Collaborated with other creators and tested platform-specific strategies to optimize engagement.

Real Estate Investing Associate at Morgan Stanley

September 1, 2021 - October 17, 2025

Managed commercial real estate portfolios, integrating financial modeling, market intelligence, and stakeholder engagement to optimize asset value. Delivered quarterly valuations and growth-focused business plans for 70+ properties, helping drive $100M+ in asset value increase over two years. Negotiated commercial leases, supported capital improvements, and maintained tenant relations to protect asset health. Built and presented decks for senior leadership, incorporating real estate analytics, lease economics, and market trends. Led budget planning and forecasting for portfolios, incorporating both operational and long-term performance metrics.