Directed brand development initiatives, conducted competitive analysis and trend forecasting; independently managed social media content with strategic calendars; planned and executed end-to-end email campaigns; coordinated asset delivery and production; implemented WordPress SEO improvements; developed and tested ad copy for Meta Ads; launched Google Ads campaigns; improved brand visibility and campaign performance.

Marketing Manager at Julaha Sarees

December 1, 2020 - October 17, 2025

Led branding and market positioning; conducted competitive analyses and trend forecasting; planned omnichannel marketing campaigns across HubSpot, Mailchimp, WordFly and social platforms; enhanced follower growth and brand visibility; planned and executed end-to-end email campaigns; aligned assets with business objectives.

Digital Marketing Manager at Nirupama Fashion

July 1, 2021 - October 17, 2025

Directed digital marketing initiatives; implemented data-driven campaigns; optimized website performance, email marketing, and social media; collaborated with cross-functional teams to refine brand positioning.

Project Coordinator at Simson Maxwell

October 1, 2023 - October 17, 2025

Coordinated marketing and project activities; ensured project milestones, timelines, and asset delivery; supported vendor coordination and reporting.

Marketing Advisor at Wilder Institute / Calgary Zoo

January 1, 2024 - October 17, 2025

Advised on brand marketing and strategic communications; collaborated with teams to align marketing initiatives with organizational goals; supported event marketing and digital campaigns.