Available to hire
Hi, I’m Estela Virko, a Creative Content Creator & Social Media Specialist with a strong background in Digital Marketing. I bring brands to life online by blending photography, video storytelling, and strategic brand development across tech and healthcare sectors.
I love crafting visuals that tell real stories — from patient journeys and clinic culture to team dynamics — and turning concept into camera-ready campaigns. I enjoy collaborating with design and marketing teams to build trust, raise awareness, and drive growth across Instagram, LinkedIn, YouTube, and beyond.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Language
English
Fluent
Lithuanian
Fluent
Russian
Fluent
Work Experience
Content Creator / Photographer at Truly Dental
June 1, 2025 - PresentProducing and editing photo and video content highlighting patient journeys, treatments, and clinic culture; creating engaging Reels and digital adverts; portrait, event, brand and interior photography; managing daily content across social platforms; developing visual assets and captions; coordinating with internal design teams to align with brand guidelines and elevate the online patient experience.
Senior YouTube Channel Manager at Microsoft via Design it
November 1, 2024 - October 17, 2025Overseeing 13 YouTube channels and end-to-end video content production; channel governance, video uploads, and channel maintenance; SEO-optimized descriptions, titles, and thumbnails; performance analytics and insights; cross-functional collaboration; crisis management for outages; project planning and stakeholder alignment.
Community Manager at Microsoft via Rational Interaction
June 1, 2021 - October 17, 2025Engaged social media audiences for 25+ Microsoft brands; built relationships with fans and influencers; monitored service interruptions and trends; managed paid content during outages; tracked inquiries for triage; coordinated with engineering and CSS teams; reported KPIs and supported global campaigns.
Global Communications and Community Manager at Microsoft via Rational Interaction
January 1, 2018 - October 17, 2025Led global communications and community programs; managed multi-brand social channels and virtual events; developed proactive communication strategies and aligned voice across campaigns; engaged diverse audiences to build brand communities.
Global Escalations Specialist / Local Data Quality Evaluator (Contract) at Google via CPL
August 1, 2015 - October 17, 2025Investigated high-visibility Google Maps listings; identified root causes and proposed corrective actions; collaborated with engineering, policy, and support teams; ensured data accuracy across multiple languages; documented processes and provided onboarding and training.
Education
BA (Hons) Marketing with Digital Media at Dublin Business School / Liverpool John Moores University
January 1, 2012 - January 1, 2014Professional Bachelor's Degree in Management and Business Administration - Specialisation – Advertising Management at Vilnius College / University of Applied Sciences, Vilnius, Lithuania
January 1, 2008 - January 1, 2011Postgraduate Diploma in Digital Marketing at Digital Marketing Institute
January 1, 2021 - October 17, 2025Qualifications
Industry Experience
Media & Entertainment, Software & Internet, Professional Services
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
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