I'm Wyatt Yates, a results-driven marketer with a strong background in digital storytelling, community engagement, and brand strategy. My experience spans from early content creation on YouTube to leading digital and community marketing initiatives for national brands across healthcare, fintech, e-commerce, and entertainment. I combine creativity, strategy, and design to build campaigns that connect with audiences and drive measurable growth across multiple platforms. I thrive in collaborative environments, working with leadership and cross-functional teams to launch new products, craft resonant messaging, and optimize campaigns through data and AI-powered visuals.

Wyatt Yates

I'm Wyatt Yates, a results-driven marketer with a strong background in digital storytelling, community engagement, and brand strategy. My experience spans from early content creation on YouTube to leading digital and community marketing initiatives for national brands across healthcare, fintech, e-commerce, and entertainment. I combine creativity, strategy, and design to build campaigns that connect with audiences and drive measurable growth across multiple platforms. I thrive in collaborative environments, working with leadership and cross-functional teams to launch new products, craft resonant messaging, and optimize campaigns through data and AI-powered visuals.

Available to hire

I’m Wyatt Yates, a results-driven marketer with a strong background in digital storytelling, community engagement, and brand strategy. My experience spans from early content creation on YouTube to leading digital and community marketing initiatives for national brands across healthcare, fintech, e-commerce, and entertainment. I combine creativity, strategy, and design to build campaigns that connect with audiences and drive measurable growth across multiple platforms.

I thrive in collaborative environments, working with leadership and cross-functional teams to launch new products, craft resonant messaging, and optimize campaigns through data and AI-powered visuals.

See more

Language

English
Advanced

Work Experience

Senior Digital Marketing Manager at Cost Plus Drug Company
January 1, 2022 - Present
Grew social presence to 450K+ followers across X, LinkedIn, Facebook, Instagram, Threads & Bluesky. Created and executed multi-channel campaigns blending data insights, storytelling, and AI-assisted visuals. Managed email campaigns for 1.5M+ contacts while maintaining consistent brand messaging. Collaborated with leadership and partnerships to launch new products and drive measurable engagement.
Social Media & Content Manager at Global Payments (Heartland / Get Beyond / Genius POS)
January 1, 2022 - Present
Built and managed the Genius POS LinkedIn presence, preparing for multi-platform expansion. Crafted creative, audience-first content aligned with campaign goals and product initiatives. Leveraged AI tools for design, trend analysis, and content optimization. Partnered with video and design teams to deliver scroll-stopping visuals and storytelling moments.
Digital Content Manager at Milk Run Farm Box
December 31, 2022 - October 18, 2025
Produced storytelling contents spotlighting farmers and local producers to amplify brand mission. Wrote and designed thought-leadership content for the founder and Series A milestone. Developed social visuals and videos that expanded reach and strengthened community trust.
Sales Manager
December 31, 2021 - October 18, 2025
Led corporate sales initiatives; developed client relationships; contributed to revenue growth.

Education

Bachelor's degree in Marketing & Journalism at University of Arkansas
January 11, 2030 - October 18, 2025
High School Diploma at Bishop Lynch College Prep
January 11, 2030 - October 18, 2025

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Software & Internet, Retail, Financial Services, Professional Services