Wyatt Yates
I'm Wyatt Yates, a results-driven marketer with a strong background in digital storytelling, community engagement, and brand strategy.
About
I’m Wyatt Yates, a results-driven marketer with a strong background in digital storytelling, community engagement, and brand strategy. My experience spans from early content creation on YouTube to leading digital and community marketing initiatives for national brands across healthcare, fintech, e-commerce, and entertainment. I combine creativity, strategy, and design to build campaigns that connect with audiences and drive measurable growth across multiple platforms.
I thrive in collaborative environments, working with leadership and cross-functional teams to launch new products, craft resonant messaging, and optimize campaigns through data and AI-powered visuals.
- 4 years' experience
- Joined October 2025
Industry experience
- Media & Entertainment
- Software & Internet
- Retail
- Financial Services
- Professional Services
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Work experience· 4 roles
Produced storytelling contents spotlighting farmers and local producers to amplify brand mission. Wrote and designed thought-leadership content for the founder and Series A milestone. Developed social visuals and videos that expanded reach and strengthened community trust.
Built and managed the Genius POS LinkedIn presence, preparing for multi-platform expansion. Crafted creative, audience-first content aligned with campaign goals and product initiatives. Leveraged AI tools for design, trend analysis, and content optimization. Partnered with video and design teams to deliver scroll-stopping visuals and storytelling moments.
Grew social presence to 450K+ followers across X, LinkedIn, Facebook, Instagram, Threads & Bluesky. Created and executed multi-channel campaigns blending data insights, storytelling, and AI-assisted visuals. Managed email campaigns for 1.5M+ contacts while maintaining consistent brand messaging. Collaborated with leadership and partnerships to launch new products and drive measurable engagement.
Education
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