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I am Antonia Pashova (Tochka), a fashion designer and visual artist, founder of TOCHKA Studio, based in The Hague and Sofia. I work at the intersection of material ethics, identity, and cultural transformation, creating conceptual fashion and large-scale textile prints that merge handmade craft with digital aesthetics. My practice explores sustainable materials, transformation of visual culture through natural fabrics, and the dialogue between heritage and contemporary expression. Through projects like MetaSelf and collaborations with designers and performers, I seek fashion as a space for reflection, healing, and ethical storytelling.…I am Antonia Pashova (Tochka), a fashion designer and visual artist, founder of TOCHKA Studio, based in The Hague and Sofia. I work at the intersection of material ethics, identity, and cultural transformation, creating conceptual fashion and large-scale textile prints that merge handmade craft with digital aesthetics. My practice explores sustainable materials, transformation of visual culture through natural fabrics, and the dialogue between heritage and contemporary expression. Through projects like MetaSelf and collaborations with designers and performers, I seek fashion as a space for reflection, healing, and ethical storytelling.

Antonia Pashova (Tochka)

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I am Antonia Pashova (Tochka), a fashion designer and visual artist, founder of TOCHKA Studio, based in The Hague and Sofia. I work at the intersection of material ethics, identity, and cultural transformation, creating conceptual fashion and large-scale textile prints that merge handmade craft with digital aesthetics. My practice explores sustainable materials, transformation of visual culture through natural fabrics, and the dialogue between heritage and contemporary expression. Through projects like MetaSelf and collaborations with designers and performers, I seek fashion as a space for reflection, healing, and ethical storytelling.…I am Antonia Pashova (Tochka), a fashion designer and visual artist, founder of TOCHKA Studio, based in The Hague and Sofia. I work at the intersection of material ethics, identity, and cultural transformation, creating conceptual fashion and large-scale textile prints that merge handmade craft with digital aesthetics. My practice explores sustainable materials, transformation of visual culture through natural fabrics, and the dialogue between heritage and contemporary expression. Through projects like MetaSelf and collaborations with designers and performers, I seek fashion as a space for reflection, healing, and ethical storytelling.

Available to hire

I am Antonia Pashova (Tochka), a fashion designer and visual artist, founder of TOCHKA Studio, based in The Hague and Sofia. I work at the intersection of material ethics, identity, and cultural transformation, creating conceptual fashion and large-scale textile prints that merge handmade craft with digital aesthetics.

My practice explores sustainable materials, transformation of visual culture through natural fabrics, and the dialogue between heritage and contemporary expression. Through projects like MetaSelf and collaborations with designers and performers, I seek fashion as a space for reflection, healing, and ethical storytelling.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

Bulgarian

Fluent

English

Advanced

Work Experience

Founder, Creative Director & Fashion Designer at TOCHKA Studio

January 1, 2006 - Present

Developed the conceptual fashion collection MetaSelf (2025), exploring self-reproduction, identity, and transformation through design, mythology, and material sustainability. Created large-scale textile prints from original hand drawings on natural fabrics, merging digital aesthetics with tactile, organic matter. Directed the conceptual, visual, and material development of the brand’s collections and artistic presentations by combining craftsmanship, sewing, pattern-making, and conceptual design into a unified artistic process.

Creative Development and Style Formation - Project at Traces of Matter

January 1, 2020 - October 18, 2025

Conducted a long-term material research project in collaboration with a 200-year-old French textile factory, which granted access to historic fabric archives and designs. Explored the relationship between heritage materials and contemporary expression, studying how tactile memory and historical texture can inspire new aesthetics in sustainable fashion.

Creative Department – Advertising Agencies at International Advertising Agencies (Creative Department)

January 1, 2011 - October 18, 2025

Worked for seven years in the creative departments of international advertising agencies, gaining experience in visual communication, art direction, and brand storytelling. Developed skills in graphic design, media strategy, and cross-platform identity, which later shaped an integrated approach to fashion as a visual and communicative practice.

Costume and Stage Designer – Freelance at Self-employed (Sofia, Bulgaria)

January 1, 2015 - Present

Designed costumes and stage concepts for major theatre productions, exploring textile as a psychological and spatial language that connects body, costume, and narrative.

Collaborative Performer at Studio Dries Verhoeven

January 1, 2024 - October 18, 2025

Participated as a performer and conceptual collaborator in live installations and performances focusing on the politics of visibility, intimacy, and human presence in public space.

Designer of Innovative Business Idea – Climate Launchpad International at Climate Launchpad International

January 1, 2018 - October 18, 2025

Awarded Second Prize for the project 'Live Matter', a sustainable material innovation made from mycelium (mushroom-based ecological material), developed within biodesign and ecological material research.

Teacher at Maria Louisa Vocational High School of Clothing

January 1, 2021 - October 18, 2025

Taught Adobe Photoshop, Illustrator, InDesign, and Research Methods.

Textile Designer at Moma Restaurant

January 1, 2016 - Present

Developed the visual textile identity (embroidery, print, and knit techniques) for the interior and exterior.