I am a digital marketing and communications leader with over a decade of experience driving multi-channel campaigns in biotech and healthcare. Based in Zurich, I currently lead global product launches and end-to-end campaigns for SOPHiA GENETICS, while shaping digital strategy and content across oncology, neurology and cardiology portfolios. Earlier in my career, I built brands and digital strategies at a European Molecular Diagnostics Group and led digital marketing and strategic communications for Melior Capital Management in Zug. I hold an MBA in Marketing from the University of Birmingham, an MSc in Biotechnology, a BSc in Business Management, and a Professional Diploma in Digital Marketing. I’m fluent in English and Greek and proficient in French with basic German, and I enjoy turning complex science into engaging, impactful communications that drive collaboration and growth.

Marinela Lekka

I am a digital marketing and communications leader with over a decade of experience driving multi-channel campaigns in biotech and healthcare. Based in Zurich, I currently lead global product launches and end-to-end campaigns for SOPHiA GENETICS, while shaping digital strategy and content across oncology, neurology and cardiology portfolios. Earlier in my career, I built brands and digital strategies at a European Molecular Diagnostics Group and led digital marketing and strategic communications for Melior Capital Management in Zug. I hold an MBA in Marketing from the University of Birmingham, an MSc in Biotechnology, a BSc in Business Management, and a Professional Diploma in Digital Marketing. I’m fluent in English and Greek and proficient in French with basic German, and I enjoy turning complex science into engaging, impactful communications that drive collaboration and growth.

Available to hire

I am a digital marketing and communications leader with over a decade of experience driving multi-channel campaigns in biotech and healthcare. Based in Zurich, I currently lead global product launches and end-to-end campaigns for SOPHiA GENETICS, while shaping digital strategy and content across oncology, neurology and cardiology portfolios.

Earlier in my career, I built brands and digital strategies at a European Molecular Diagnostics Group and led digital marketing and strategic communications for Melior Capital Management in Zug. I hold an MBA in Marketing from the University of Birmingham, an MSc in Biotechnology, a BSc in Business Management, and a Professional Diploma in Digital Marketing. I’m fluent in English and Greek and proficient in French with basic German, and I enjoy turning complex science into engaging, impactful communications that drive collaboration and growth.

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Language

English
Fluent
French
Advanced
Greek, Modern
Fluent
German
Beginner

Work Experience

Field Marketing Lead EMA at SOPHiA GENETICS
January 1, 2023 - Present
Planned and executed global product launches and end-to-end multi-channel campaigns (awareness, demand-gen, lead gen); generated a substantial portion of marketing leads in 2023; led partner co-marketing with Microsoft, Roche, MSK, QIAGEN; led HCP and KOL engagement (webinars, round tables, case studies); owned digital marketing strategy and tactical activities; led content development for all products; managed end-to-end KOL/HCP engagement initiatives and events; oversaw content strategy for corporate presentations and product literature.
Head of Marketing & Communications at Melior Capital Management
December 31, 2022 - October 18, 2025
Led multi-channel marketing and communications for diverse target audiences; produced content across web, social media, email, and events; executed campaigns with KPIs; built co-marketing initiatives with partners; managed vendor relationships; produced the Melior Insights monthly report; drove international content for oncology/neurology/cardiology products; advanced stakeholder engagement and governance.
Marketing & Digital Strategy Lead at Genekor Medical S.A.
December 31, 2015 - October 18, 2025
Led marketing and digital strategy for biotech/medtech products; developed digital campaigns, content, and go-to-market materials; collaborated cross-functionally with R&D, sales, and regulatory teams to drive market adoption.

Education

Bachelor of Science in Business Management at University of West Attica
January 1, 2012 - December 31, 2016
Master of Science in Biotechnology at International Hellenic University
January 1, 2019 - December 31, 2021
Professional Diploma in Digital Marketing at ALBA Graduate Business School
January 1, 2018 - December 31, 2019
Master of Business Administration at University of Birmingham
January 1, 2021 - December 31, 2023

Qualifications

Master of Business Administration (MBA)
January 1, 2021 - December 31, 2023
Master of Science in Biotechnology
January 1, 2019 - December 31, 2021
Bachelor of Science in Business Management
January 1, 2012 - December 31, 2016
Professional Diploma in Digital Marketing
January 1, 2018 - December 31, 2019

Industry Experience

Healthcare, Life Sciences, Professional Services, Software & Internet