Strategic Social Media Manager at Hochschule luzern

Repositioned @hslu_masterdesign, (Instagram and LinkedIn) with a clear brand voice, stronger visuals, and optimized content, increasing engagement and contributing to growth in international student applications for 2025. Coordinated the social media team and provided creative direction across planning, production, and execution. Designed and implemented the Instagram strategy, curated a visually engaging feed, and launched new content formats including posts, stories, and reels to highlight academic excellence, student activities, and institutional events, strengthening community engagement. Designed and managed the content calendar, executed campaigns, and conducted market research while monitoring and evaluating performance to strengthen brand positioning. Conducted a strategic audit with Gummy Industries, applying insights to refine formats and guide strategic direction, boosting results across key metrics.