Mara Collins

Associate Content Creator Intern at FCB Chicago

Produced short-form, low-fidelity social media content for Kleenex, Clorox, Burt’s Bees, internal FCB Chicago, and client pitches; developed a Nature’s Path campaign extension with ten other interns and presented to 50+ agency employees; partnered with influencer interns to create a social media and influencer audit, content, and influencer selections for Barilla; collaborated with social and influencer teams weekly on a trend report for Instagram, TikTok, and YouTube; began posting on personal TikTok to stay trend-aware and refine editing skills.

Social Media & Influencer Relations Intern at KARRIE LEUNG PUBLIC RELATIONS

Assisted with on-site client photo shoots; created mood boards and shot lists in advance; planned, created, and scheduled internal and client-based social media posts via Sprout Social; identified and partnered with influencers around the Chicagoland area to create cheat sheets for clients, monitor coverage, and upload reports via Muck Rack and CoverageBook.

Fan & Student Experience Intern at Loyola University Chicago Athletic Department

Monitored and analyzed online social media trends to create updated content to advertise and drive student engagement at Loyola athletics events; created themed events and giveaways pre- and post-game to boost student attendance and set attendance records for several athletics teams; utilized Canva for social media and video board graphics to enhance the game day experience; managed game day promotions, giveaways, and other fan initiatives; implemented and executed marketing plans for nine Division 1 athletic programs.