I'm a UI/UX Designer with 2+ years of hands-on experience creating user-centered digital products and brand identities. I specialize in building digital products from concept to launch - from research and structure to high-fidelity UI and to production-ready design. My experience includes e-commerce, B2B platforms, SaaS products, mobile applications, and corporate websites, with a strong focus on usability and measurable business outcomes. Alongside product design, I am passionate about brand identity and visual storytelling, creating logos and slogans that help companies communicate their vision clearly and stand out in a competitive market.

Olena Goryushko

I'm a UI/UX Designer with 2+ years of hands-on experience creating user-centered digital products and brand identities. I specialize in building digital products from concept to launch - from research and structure to high-fidelity UI and to production-ready design. My experience includes e-commerce, B2B platforms, SaaS products, mobile applications, and corporate websites, with a strong focus on usability and measurable business outcomes. Alongside product design, I am passionate about brand identity and visual storytelling, creating logos and slogans that help companies communicate their vision clearly and stand out in a competitive market.

Available to hire

I’m a UI/UX Designer with 2+ years of hands-on experience creating user-centered digital products and brand identities. I specialize in building digital products from concept to launch - from research and structure to high-fidelity UI and to production-ready design.

My experience includes e-commerce, B2B platforms, SaaS products, mobile applications, and corporate websites, with a strong focus on usability and measurable business outcomes. Alongside product design, I am passionate about brand identity and visual storytelling, creating logos and slogans that help companies communicate their vision clearly and stand out in a competitive market.

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Experience Level

Expert
Expert

Language

English
Advanced
Ukrainian
Fluent
Russian
Fluent
Polish
Intermediate
Spanish; Castilian
Advanced

Work Experience

Chief State Inspector of the Human Resources Department at Eastern Customs, Donetsk, Ukraine
December 1, 2012 - October 18, 2025
Senior State Inspector at Customs Post "Donetsk-Airport" of the Eastern Customs, Donetsk, Ukraine
November 1, 2014 - October 18, 2025
State Inspector at Customs Post "Boryspil - Airport" of the Kyiv Customs, Boryspil, Ukraine
January 1, 2019 - October 18, 2025
Chief State Inspector of the Department for Interaction with Customs Authorities of Foreign States of the Department of International Cooperation of the State Customs Service of Ukraine at State Customs Service of Ukraine, Kyiv
December 1, 2022 - October 18, 2025
UX / UI designer - freelancer
June 1, 2024 - Present
Involved in pet and educational projects
UI/UX Designer (Freelance) at Divert Marketing
October 1, 2025 - Present
Focused CRO UI/UX design; redesigned existing websites to improve conversion rates; created landing pages to personalize and align with user needs; increased brand awareness; guided customers toward the desired decisions; addressed user objections and streamlined decision-making to be faster and more effective; designed with usability as a tool for helping users achieve goals and for measurable business results through increased conversions.
UI/UX Designer at Freelancer
April 1, 2014 - October 1, 2014
Created B2C e-commerce websites from scratch, conducted market and target audience analysis; performed user research via surveys and interviews and competitor analysis; developed user personas and Customer Journey Maps; designed information architecture and wireframes, UI designs, prototypes, and hand-off to development; created original logo designs from concept to final delivery.

Education

Master at University of Customs and Finance of Ukraine, Dnepropetrovsk, Ukraine
September 1, 2003 - June 1, 2008
Master at Taras Shevchenko National University of Kyiv, Kyiv, Ukraine
September 1, 2017 - March 1, 2020
Online course at QA Light IT School, UX/UI design, Ukraine
January 1, 2024 - October 18, 2025
Online course at Hillel IT School, web design, Ukraine
January 1, 2024 - October 18, 2025
Online course at Genius Space Ukraine, UX/UI designer profession, Ukraine
January 1, 2024 - October 18, 2025
Master's degree in Foreign Economic Activity Management at University of Customs and Finance of Ukraine, Dnipropetrovsk, Ukraine
September 1, 2003 - June 1, 2008
Master of Public Administration and Management at Taras Shevchenko National University of Kyiv, Kyiv, Ukraine
September 1, 2017 - March 5, 2026

Qualifications

UX/UI design
January 1, 2024 - March 1, 2024
Web design
April 1, 2024 - May 1, 2024
UX/UI designer profession
December 1, 2024 - March 5, 2026
UI/UX design
December 1, 2025 - March 5, 2026

Industry Experience

Education, Healthcare, Retail, Software & Internet, Non-Profit Organization, Media & Entertainment, Professional Services