Hi, I'm Hyeseong Kim, a marketing and event-planning professional with a focus on culture planning and live music promotion in Korea. I excel at coordinating campaigns, creating promotional materials, and optimizing channels across social media, websites, and email to engage audiences for both domestic and international concerts. My experience includes hands-on roles in planning, on-site operations, and artist care services, as well as market research and reporting to support concert strategies. I'm excited to continue building memorable concert experiences by blending creative storytelling with strategic marketing, cross-cultural collaboration, and data-driven insights. I thrive in fast-paced environments, love collaborating with artists, promoters, and teams, and am eager to contribute to ambitious projects that connect fans with live music worldwide.

Hyeseong Kim

Hi, I'm Hyeseong Kim, a marketing and event-planning professional with a focus on culture planning and live music promotion in Korea. I excel at coordinating campaigns, creating promotional materials, and optimizing channels across social media, websites, and email to engage audiences for both domestic and international concerts. My experience includes hands-on roles in planning, on-site operations, and artist care services, as well as market research and reporting to support concert strategies. I'm excited to continue building memorable concert experiences by blending creative storytelling with strategic marketing, cross-cultural collaboration, and data-driven insights. I thrive in fast-paced environments, love collaborating with artists, promoters, and teams, and am eager to contribute to ambitious projects that connect fans with live music worldwide.

Available to hire

Hi, I’m Hyeseong Kim, a marketing and event-planning professional with a focus on culture planning and live music promotion in Korea. I excel at coordinating campaigns, creating promotional materials, and optimizing channels across social media, websites, and email to engage audiences for both domestic and international concerts. My experience includes hands-on roles in planning, on-site operations, and artist care services, as well as market research and reporting to support concert strategies.

I’m excited to continue building memorable concert experiences by blending creative storytelling with strategic marketing, cross-cultural collaboration, and data-driven insights. I thrive in fast-paced environments, love collaborating with artists, promoters, and teams, and am eager to contribute to ambitious projects that connect fans with live music worldwide.

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Experience Level

Intermediate
Intermediate
Intermediate
Intermediate

Language

Korean
Fluent
English
Advanced

Work Experience

Promotion Editor at Live Nation Korea
September 1, 2025 - October 19, 2025
Managed advertising and publicity channels (social media, website, email) for Live Nation Korea. Produced promotional materials for international and domestic concerts (artwork, banners, detail pages, promotional videos, etc.). Conducted market research and prepared reports for international and domestic concerts. Supported marketing, advertising, and publicity activities for concerts in Korea. Assisted in concert planning and on-site operations for international and domestic shows.
Contents Marketer at Wonderwall (Knowmerce)
March 1, 2025 - October 19, 2025
Developed and executed social media channel strategies and managed content for Fromm Store. Produced optimized, audience-specific content per channel and analyzed performance outcomes. Conducted persona analysis by class to identify key messaging and selling points. Derived insights from social media data analysis to enhance operational efficiency. Planned promotions and detailed pages to boost user engagement.
Booking Agent at Private Curve
June 1, 2023 - October 19, 2025
Managed hospitality services for international artists during concerts in Korea. Conducted market research on local awareness to support international artists’ concerts in Korea. Coordinated with concert promoters and provided comprehensive artist care services.
Overseas Marketing Intern at HYENC
February 1, 2023 - October 19, 2025
Drafted proposals for organizing K-Pop artists’ overseas concerts. Collaborated with international advertising, concert, and tour promotion partners. Coordinated hospitality support for K-Pop artists’ overseas performances.

Education

at Hoseo University
March 1, 2019 - February 1, 2022

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment