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I'm a senior womenswear designer with over three decades of experience, working at all levels of the market from Pret a Porter de Luxe to High Street Multiples. I'm creative and intuitive, translating trends and colours into beautiful yet commercially successful collections that range from tailoring and soft separates to knitwear and dresses. I specialise in print and embellishment, and I have also created collections of accessories and homewares. I thrive on collaboration across teams and geographies to deliver products that resonate with core customers while meeting business goals.…I'm a senior womenswear designer with over three decades of experience, working at all levels of the market from Pret a Porter de Luxe to High Street Multiples. I'm creative and intuitive, translating trends and colours into beautiful yet commercially successful collections that range from tailoring and soft separates to knitwear and dresses. I specialise in print and embellishment, and I have also created collections of accessories and homewares. I thrive on collaboration across teams and geographies to deliver products that resonate with core customers while meeting business goals.

Francine Seward

Designer, Creative Director, Art Director, +2

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I'm a senior womenswear designer with over three decades of experience, working at all levels of the market from Pret a Porter de Luxe to High Street Multiples. I'm creative and intuitive, translating trends and colours into beautiful yet commercially successful collections that range from tailoring and soft separates to knitwear and dresses. I specialise in print and embellishment, and I have also created collections of accessories and homewares. I thrive on collaboration across teams and geographies to deliver products that resonate with core customers while meeting business goals.…I'm a senior womenswear designer with over three decades of experience, working at all levels of the market from Pret a Porter de Luxe to High Street Multiples. I'm creative and intuitive, translating trends and colours into beautiful yet commercially successful collections that range from tailoring and soft separates to knitwear and dresses. I specialise in print and embellishment, and I have also created collections of accessories and homewares. I thrive on collaboration across teams and geographies to deliver products that resonate with core customers while meeting business goals.

Available to hire

I’m a senior womenswear designer with over three decades of experience, working at all levels of the market from Pret a Porter de Luxe to High Street Multiples. I’m creative and intuitive, translating trends and colours into beautiful yet commercially successful collections that range from tailoring and soft separates to knitwear and dresses. I specialise in print and embellishment, and I have also created collections of accessories and homewares.

I thrive on collaboration across teams and geographies to deliver products that resonate with core customers while meeting business goals.

Skills

Editorial Illustration

Experience Level

Expert

Expert

Expert

Expert

Editorial Illustration

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Spanish; Castilian

Fluent

French

Fluent

Italian

Intermediate

Work Experience

Consultant at Fab India

May 1, 2018 - Present

Created several collections for the Western Department to be sold in over 200 retail outlets across India. Showcased modern block prints and weaves with easy styling suitable for the core customer base.

Head of Design at East Ltd, London

December 31, 2018 - October 19, 2025

Led a design team to create the entire East Collection from concept boards and trends to final samples, within budget and in keeping with the Critical Path. Collaborated with the Web team to ensure brand values were reflected online.

Senior Consultant at Sahara London

December 31, 2016 - October 19, 2025

Responsible for creating a more authentic, artisanal product working primarily out of India, Lithuania and China. Liaised with suppliers and worked closely with the buying team to ensure product had newness while adhering to brand values.

Head of Design at East Ltd, London

December 31, 2013 - October 19, 2025

Original creator and sole designer of the entire East range including soft separates, dresses, woven, tailoring, jersey, embroideries and knitwear. Later promoted to Head of Design (1998), in charge of the design team and the whole East collection as the brand expanded from 10 shops to over 78 stores and concessions.

Freelance Designer at Neeru Kumar

January 1, 2020 - Present

Freelance Designer at Coolkitsch

January 1, 2019 - Present

Freelance Designer at Sahara London (Freelance)

January 1, 2019 - Present

Freelance Designer at Anokhi

January 1, 2018 - Present

Freelance Designer at Nimbu Soda

December 31, 2018 - October 19, 2025

Freelance Designer at Mulberry Company

December 31, 1992 - October 19, 2025