I am Ramon Calibara, an Executive Creative Director with 25+ years of experience across major agencies and brands in Saudi Arabia, Vietnam, and the Philippines. I lead creative strategy, direction, and development, guiding campaigns from initial ideation through traditional and digital executions, while mentoring teams to deliver impactful work. Creativity MUST sell. I strive to blend bold storytelling with practical results, harnessing skills in digital imaging, video and sound editing, and graphic design to drive business value. Outside work, I enjoy painting, drawing, motorbike customization, traveling, and playing sports.

Ramon Calibara

I am Ramon Calibara, an Executive Creative Director with 25+ years of experience across major agencies and brands in Saudi Arabia, Vietnam, and the Philippines. I lead creative strategy, direction, and development, guiding campaigns from initial ideation through traditional and digital executions, while mentoring teams to deliver impactful work. Creativity MUST sell. I strive to blend bold storytelling with practical results, harnessing skills in digital imaging, video and sound editing, and graphic design to drive business value. Outside work, I enjoy painting, drawing, motorbike customization, traveling, and playing sports.

Available to hire

I am Ramon Calibara, an Executive Creative Director with 25+ years of experience across major agencies and brands in Saudi Arabia, Vietnam, and the Philippines. I lead creative strategy, direction, and development, guiding campaigns from initial ideation through traditional and digital executions, while mentoring teams to deliver impactful work.

Creativity MUST sell. I strive to blend bold storytelling with practical results, harnessing skills in digital imaging, video and sound editing, and graphic design to drive business value. Outside work, I enjoy painting, drawing, motorbike customization, traveling, and playing sports.

See more

Language

English
Fluent

Work Experience

Executive Creative Director at Tag Worldwide
January 1, 2021 - Present
Creative strategic planning lead; Creative direction/brainstorming lead; Creative development lead (campaigns/one-offs); Creative process supervision from ideation to traditional/digital executions; Hands-on creative execution (visual/copy); Production supervision/coordination (campaign assets/social media); Creative talents training/mentoring.
Executive Creative Director at Masan Group
January 1, 2021 - October 19, 2025
Led campaigns for White Lion Beer, Meat Deli, VinEco, Vinmart; oversaw brand strategy and integrated communications; mentored creative teams across markets.
Creative Director at Chuo Senko Vietnam
January 1, 2016 - October 19, 2025
Led creative development for Ajinomoto, Rohto, Honda; managed cross-functional teams and production across Vietnam.
Creative Director at StormEye Vietnam
January 1, 2008 - October 19, 2025
Led campaigns for Abbott, X-Men, Masan; steered creative direction and production.
Creative Director at Lowe Vietnam
January 1, 2003 - October 19, 2025
Led campaigns for Unilever, Johnson&Johnson, Dulux; oversaw creative development and execution across channels.
Creative Director at Impact/BBDO Saudi Arabia
January 1, 1996 - October 19, 2025
Led main clients Pepsi, Mars; directed regional creative strategy and executions.
Creative Director at Geometry Global Vietnam
January 1, 2017 - October 19, 2025
Led campaigns for P&G, Mondelez, Total; oversaw creative development and production.
Creative Director at LeadFlow Digital Philippines
January 1, 2025 - October 19, 2025
Brand: I am Abi Fine Art Photography.
Executive Creative Director at Impact/BBDO Saudi Arabia
December 31, 1996 - December 31, 1996
Main clients: Pepsi, Mars
Creative Director at Lowe Vietnam
December 31, 2003 - December 31, 2003
Main clients: Unilever, Johnson & Johnson, Dulux
Creative Director at StormEye Vietnam
December 31, 2008 - December 31, 2008
Main clients: Abbott, X-Men, Masan
Creative Director at Chuo Senko Vietnam
December 31, 2016 - December 31, 2016
Main clients: Ajinomoto, Rohto, Honda
Creative Director at Geometry Global Vietnam
December 31, 2017 - December 31, 2017
Main clients: P&G, Mondelez, Total
Executive Creative Director at Masan Group
December 31, 2021 - December 31, 2021
Brands: White Lion Beer, Meat Deli, VinEco, Vinmart
Executive Creative Director at Tag Worldwide
January 1, 2021 - November 9, 2025
Brands: Facebook Meta, Grab, Diageo, Dairy Farm, P&G
Creative Director at LeadFlow Digital Philippines
December 31, 2023 - December 31, 2023
Brands: Tetrapak, Western Sydney University, Masan Food
Creative Director at LeadFlow Digital Philippines
December 31, 2025 - December 31, 2025
Brand: I am Abi Fine Art Photography
Executive Creative Director at Impact/BBDO
January 1, 1996 - January 1, 1996
Main clients: Pepsi, Mars
Executive Creative Director at Lowe Vietnam
January 1, 2003 - January 1, 2003
Main clients: Unilever, Johnson&Johnson, Dulux
Executive Creative Director at StormEye
January 1, 2008 - January 1, 2008
Main clients: Abbott, X-Men, Masan
Executive Creative Director at Chuo Senko
January 1, 2016 - January 1, 2016
Main clients: Ajinomoto, Rohto, Honda
Executive Creative Director at Geometry Global Vietnam
January 1, 2017 - January 1, 2017
Main clients: P&G, Mondelez, Total
Executive Creative Director at Masan Group
January 1, 2021 - January 1, 2021
Brands: White Lion Beer, Meat Deli, VinEco, Vinmart
Executive Creative Director at Tag Worldwide
January 1, 2021 - November 12, 2025
Brands: Facebook, Meta, Grab, Diageo, Dairy Farm, P&G
Executive Creative Director at Markus Creative Digital Vietnam
January 1, 2023 - January 1, 2023
Executive Creative Director at LeadFlow Digital Philippines
January 1, 2025 - January 1, 2025

Education

Advertising Diploma at Pearson UK
January 1, 2012 - January 1, 2012
Marketing & PR Diploma at Pearson UK
January 1, 2012 - January 1, 2012
at Marikina Institute of Science and Technology
January 1, 1981 - January 1, 1981
Advertising Diploma at Pearson UK
January 1, 2012 - December 31, 2012
Marketing & PR Diploma at Pearson UK
January 1, 2012 - December 31, 2012
at Marikina Institute of Science and Technology
January 1, 1981 - November 9, 2025
Advertising Diploma at Pearson UK
January 1, 2012 - January 1, 2012
Marketing & PR Diploma at Pearson UK
January 1, 2012 - January 1, 2012
Unknown at Marikina Institute of Science and Technology
January 1, 1981 - January 1, 1981

Qualifications

Advertising Diploma
January 1, 2012 - December 31, 2012
Marketing & PR Diploma
January 1, 2012 - December 31, 2012
Advertising Diploma
January 1, 2012 - January 1, 2012
Marketing & PR Diploma
January 1, 2012 - January 1, 2012

Industry Experience

Media & Entertainment, Professional Services, Retail, Software & Internet, Consumer Goods, Education