I am a marketing and business professional with over 20 years of international experience in brand building, public relations, and strategic communication. I have led cross-border teams to deliver high-impact campaigns, launch new brands, and coordinate large-scale CSR events that align with business goals and social impact. I excel at turning insights into actionable strategies, building strong partnerships, and ensuring consistency of brand messaging across channels while keeping education and community engagement at the core of my work.

RIA ARGYRIDES

I am a marketing and business professional with over 20 years of international experience in brand building, public relations, and strategic communication. I have led cross-border teams to deliver high-impact campaigns, launch new brands, and coordinate large-scale CSR events that align with business goals and social impact. I excel at turning insights into actionable strategies, building strong partnerships, and ensuring consistency of brand messaging across channels while keeping education and community engagement at the core of my work.

Available to hire

I am a marketing and business professional with over 20 years of international experience in brand building, public relations, and strategic communication. I have led cross-border teams to deliver high-impact campaigns, launch new brands, and coordinate large-scale CSR events that align with business goals and social impact.

I excel at turning insights into actionable strategies, building strong partnerships, and ensuring consistency of brand messaging across channels while keeping education and community engagement at the core of my work.

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Language

Greek, Modern
Fluent
English
Fluent

Work Experience

Senior International Marketing Manager at Unicaf Ltd
January 1, 2022 - Present
Lead all marketing operations across multiple countries, supervise international marketing teams, organize international events and CSR initiatives, develop global marketing strategies, and drive partnerships to enhance brand visibility and student engagement.
International Marketing Manager at Unicaf Ltd
January 1, 2022 - October 19, 2025
Managed marketing and PR activities in all operational markets; coordinated large-scale international events including annual conferences; negotiated collaboration agreements; strengthened agent and stakeholder networks across Africa, Europe, and the Middle East.
Marketing Manager at Lenity Ltd
January 1, 2012 - October 19, 2025
Directed all sales and marketing campaigns, ensuring brand consistency and market expansion.
Account Manager at Action Global Communications
January 1, 2010 - October 19, 2025
Managed PR campaigns for major clients and developed CSR communication strategies.
Editor at Dias Publishing House
January 1, 2007 - October 19, 2025
Authored feature articles and conducted high-profile interviews for national publications.
Part-Time Lecturer at Cyprus College (now European University)
January 1, 2010 - October 19, 2025
Taught Public Relations Practice, Marketing, and Employee Relations, with a focus on ethics and strategic communication.

Education

Master of Arts (MA) in Applied Communication at Coventry University
January 1, 2002 - January 1, 2003
Bachelor of Arts (Hons) in Communication, Culture & Media at Coventry University
January 1, 2000 - January 1, 2002
Associate Degree in Communication Studies at Intercollege, Nicosia
January 1, 1999 - January 1, 2000
Leaver’s Certificate at G.C. School of Careers, Nicosia
January 1, 1992 - January 1, 1999

Qualifications

Add your qualifications or awards here.

Industry Experience

Education, Non-Profit Organization, Professional Services, Media & Entertainment, Software & Internet