I’m a media, communications and content marketing expert who helps companies improve corporate storytelling, amplify thought leadership, better engage audiences, sell their products and services and sustainably differentiate their brands. I specialise in the commercial property, food and travel categories. I’ve built a career delivering sponsored, written and produced content at scale—64 x 30‑minute TV programs, 95 x in-flight entertainment stories, and 237 video stories for digital and social assets, seen by more than 400 million viewers across 74 territories. I’ve pioneered content marketing in Australia and won four marketing awards for work on Breville Food Thinkers, Colliers Building Icons, Living Coffee and Luxury Escapes. As founder and CEO of Igloo Media and The Placemakers, I help brands tell powerful stories that engage audiences, differentiate their offerings and attract investment. My leadership style is collaborative and honest, and I’m passionate about great ideas and turning them to reality. Outside work, I enjoy time with my wife and family, architecture and design, tennis, surfing, reading and investing in ASX-listed companies.

Graeme Thomas

I’m a media, communications and content marketing expert who helps companies improve corporate storytelling, amplify thought leadership, better engage audiences, sell their products and services and sustainably differentiate their brands. I specialise in the commercial property, food and travel categories. I’ve built a career delivering sponsored, written and produced content at scale—64 x 30‑minute TV programs, 95 x in-flight entertainment stories, and 237 video stories for digital and social assets, seen by more than 400 million viewers across 74 territories. I’ve pioneered content marketing in Australia and won four marketing awards for work on Breville Food Thinkers, Colliers Building Icons, Living Coffee and Luxury Escapes. As founder and CEO of Igloo Media and The Placemakers, I help brands tell powerful stories that engage audiences, differentiate their offerings and attract investment. My leadership style is collaborative and honest, and I’m passionate about great ideas and turning them to reality. Outside work, I enjoy time with my wife and family, architecture and design, tennis, surfing, reading and investing in ASX-listed companies.

Available to hire

I’m a media, communications and content marketing expert who helps companies improve corporate storytelling, amplify thought leadership, better engage audiences, sell their products and services and sustainably differentiate their brands. I specialise in the commercial property, food and travel categories.

I’ve built a career delivering sponsored, written and produced content at scale—64 x 30‑minute TV programs, 95 x in-flight entertainment stories, and 237 video stories for digital and social assets, seen by more than 400 million viewers across 74 territories. I’ve pioneered content marketing in Australia and won four marketing awards for work on Breville Food Thinkers, Colliers Building Icons, Living Coffee and Luxury Escapes. As founder and CEO of Igloo Media and The Placemakers, I help brands tell powerful stories that engage audiences, differentiate their offerings and attract investment. My leadership style is collaborative and honest, and I’m passionate about great ideas and turning them to reality. Outside work, I enjoy time with my wife and family, architecture and design, tennis, surfing, reading and investing in ASX-listed companies.

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Language

English
Fluent

Work Experience

Founder / Executive Producer at The Placemakers
May 1, 2018 - Present
Founder and executive producer of a video-based marketing program used by leading property developers to attract investors and tenants to major CBD developments. Oversees concept development, production, distribution and client delivery. The Placemakers has aired on Australian television since 2017 and is expanding to APAC via Discovery Networks. Clients include AMP Capital, AXA Investment Managers, Brookfield Properties, CBRE and Investa; notable developments include Parkline Place, 252 Pitt Street Sydney, QV1 Perth, One The Esplanade Perth, Quay Quarter Sydney, 405 Bourke Street Melbourne, Brookfield Place Sydney, Barangaroo projects and related workplace assets.
CEO | Executive Producer at Igloo Marketing
October 1, 2000 - Present
CEO and Executive Producer at Igloo Marketing (Igloo Media), Australia’s first specialist producer of brand-building television programs and video channels. Led content marketing campaigns and the strategic, creative and production execution for clients such as Audi, Breville, Luxury Escapes, CBRE, Colliers and News Ltd, including a portfolio of TV programs, inflight content and digital/video assets. Responsibilities spanned marketing strategy, content strategy and formatting, copywriting, broadcast/video production, media distribution and partnerships.
Group Account Director at Dentsu (BAMSSB)
October 1, 2000 - October 19, 2025
Group Account Director responsible for leading major accounts within the Dentsu network, coordinating multi-channel campaigns and overseeing client relationships and delivery across agency teams.
Account Director at Lintas: Hakuhodo
June 1, 1994 - October 19, 2025
Account Director managing clients across NEC, Bridgestone, Kao, Sunbeam and related brands, coordinating integrated campaigns and agency resources.
Media Sales Executive at ParPlan Sydney
August 1, 1989 - October 19, 2025
Media Sales Executive selling advertising solutions and managing client relationships within the Sydney market.

Education

Bachelor of Arts at University of South Australia
January 11, 2030 - October 19, 2025
Matriculation at Westminster School Adelaide
January 11, 2030 - October 19, 2025

Qualifications

Rogen Presentation Skills
January 11, 2030 - October 19, 2025
The Professional Presentation; Shirley Hughes Advertising Federation of Australia certificate in Account Management
January 11, 2030 - October 19, 2025
Interpublic Group: certificate in Account Management
January 11, 2030 - October 19, 2025

Industry Experience

Media & Entertainment, Professional Services, Real Estate & Construction, Travel & Hospitality
    uniE608 Rajat Ampat and the Spice Islands
    I created this television, video and in-flight series for a leading Australian expedition cruising company. The scope included 6 x 30 min television episodes and 36 x video stories for all major social media platforms. My work increased passenger numbers by 18% and revenue by 32% and is currently under consideration for my sixth content marketing award.