I’m a media, communications and content marketing expert who helps companies improve corporate storytelling, amplify thought leadership, better engage audiences, sell their products and services and sustainably differentiate their brands. I specialise in the commercial property, food and travel categories.
I’ve built a career delivering sponsored, written and produced content at scale—64 x 30‑minute TV programs, 95 x in-flight entertainment stories, and 237 video stories for digital and social assets, seen by more than 400 million viewers across 74 territories. I’ve pioneered content marketing in Australia and won four marketing awards for work on Breville Food Thinkers, Colliers Building Icons, Living Coffee and Luxury Escapes. As founder and CEO of Igloo Media and The Placemakers, I help brands tell powerful stories that engage audiences, differentiate their offerings and attract investment. My leadership style is collaborative and honest, and I’m passionate about great ideas and turning them to reality. Outside work, I enjoy time with my wife and family, architecture and design, tennis, surfing, reading and investing in ASX-listed companies.
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