Gregory Leone

Developed and executed Jefferson Health’s social media strategy, ensuring alignment across marketing, PR, and internal stakeholders. Led live promotion of major initiatives and fundraising events through real-time posting, photography, and video. Monitored online conversations and physician/hospital rating sites, implementing reputation management strategies to protect and enhance brand image. Analyzed and presented campaign metrics, optimizing efforts to maximize traffic, engagement, and conversions.

Launched Jefferson’s enterprise LinkedIn & X channels, reaching 2M+ users and generating 2,000 engagements in the first two months. Consolidated MossRehab and Magee Rehabilitation channels into a unified Jefferson Moss-Magee Rehabilitation presence to improve brand consistency. Managed enterprise-wide social listening and reputation program, mitigating risks and coordinating crisis response. Oversaw Sprout Social implementation and served as primary liaison with Meta, LinkedIn, X, and TikTok for escalations. Supervised Jefferson Health Plans’ social media lead and provided mentorship to strengthen enterprise account performance.

Developed annual social media and online reputation management plans, editorial calendars, and messaging matrices for SMG and SHM. Grew social media followers organically by 84% and boosted engagement across Facebook, Google Plus, Twitter, and Pinterest. Boosted website referral traffic YoY; audited competitor strategies to benchmark post frequency, audience targeting, and engagement. Produced monthly performance reports; conducted SEO keyword research, competitive analysis, and domain ranking assessments.