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I'm a highly motivated and detail-oriented marketing professional with 18 years of social media and digital marketing experience. I have a proven track record in developing award-winning campaigns that drive engagement, conversions, and advocacy. I excel at leading enterprise-wide social media strategy, online reputation management, and cross-functional collaboration. I bring strong leadership, writing, and analytical skills and thrive managing multiple projects in fast-paced environments.…I'm a highly motivated and detail-oriented marketing professional with 18 years of social media and digital marketing experience. I have a proven track record in developing award-winning campaigns that drive engagement, conversions, and advocacy. I excel at leading enterprise-wide social media strategy, online reputation management, and cross-functional collaboration. I bring strong leadership, writing, and analytical skills and thrive managing multiple projects in fast-paced environments.

Gregory Leone

Social Media Manager, Digital Marketer, Content Creator

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I'm a highly motivated and detail-oriented marketing professional with 18 years of social media and digital marketing experience. I have a proven track record in developing award-winning campaigns that drive engagement, conversions, and advocacy. I excel at leading enterprise-wide social media strategy, online reputation management, and cross-functional collaboration. I bring strong leadership, writing, and analytical skills and thrive managing multiple projects in fast-paced environments.…I'm a highly motivated and detail-oriented marketing professional with 18 years of social media and digital marketing experience. I have a proven track record in developing award-winning campaigns that drive engagement, conversions, and advocacy. I excel at leading enterprise-wide social media strategy, online reputation management, and cross-functional collaboration. I bring strong leadership, writing, and analytical skills and thrive managing multiple projects in fast-paced environments.

Available to hire

I’m a highly motivated and detail-oriented marketing professional with 18 years of social media and digital marketing experience. I have a proven track record in developing award-winning campaigns that drive engagement, conversions, and advocacy.

I excel at leading enterprise-wide social media strategy, online reputation management, and cross-functional collaboration. I bring strong leadership, writing, and analytical skills and thrive managing multiple projects in fast-paced environments.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Senior Manager, Social Media at Jefferson Health

January 1, 2020 - Present

Launched Jefferson’s enterprise LinkedIn & X channels, reaching 2M+ users and generating 2,000 engagements in the first two months. Consolidated MossRehab and Magee Rehabilitation channels into a unified Jefferson Moss-Magee Rehabilitation presence to improve brand consistency. Managed enterprise-wide social listening and reputation program, mitigating risks and coordinating crisis response. Oversaw Sprout Social implementation and served as primary liaison with Meta, LinkedIn, X, and TikTok for escalations. Supervised Jefferson Health Plans’ social media lead and provided mentorship to strengthen enterprise account performance.

Social Media Manager at Jefferson Health

January 1, 2020 - October 19, 2025

Developed and executed Jefferson Health’s social media strategy, ensuring alignment across marketing, PR, and internal stakeholders. Led live promotion of major initiatives and fundraising events through real-time posting, photography, and video. Monitored online conversations and physician/hospital rating sites, implementing reputation management strategies to protect and enhance brand image. Analyzed and presented campaign metrics, optimizing efforts to maximize traffic, engagement, and conversions.

Marketing Specialist, Social Media at Summit Health

January 1, 2018 - October 19, 2025

Developed annual social media and online reputation management plans, editorial calendars, and messaging matrices for SMG and SHM. Grew social media followers organically by 84% and boosted engagement across Facebook, Google Plus, Twitter, and Pinterest. Boosted website referral traffic YoY; audited competitor strategies to benchmark post frequency, audience targeting, and engagement. Produced monthly performance reports; conducted SEO keyword research, competitive analysis, and domain ranking assessments.

Marketing Manager at MedPage Today (Everyday Health Company)

January 1, 2012 - October 19, 2025

Built and managed the company’s social media presence across platforms. Oversaw end-to-end email marketing campaigns, including copywriting, design, coding, and deployment. Conducted keyword research and supported PPC campaigns. Provided analytics support through Omniture HBX and Google Analytics to measure campaign effectiveness.

Advertising Production Manager at Advantage Business Media

January 1, 2007 - October 19, 2025

Managed print production operations, ensuring deadlines and quality standards were met. Created and distributed production reports for company executives.

Sales Support Group Leader at A.M. Best Company

January 1, 2000 - October 19, 2025

Managed sales support operations, including competitive intelligence collection and lead generation. Served as liaison with suppliers to resolve billing issues.