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Hi, I’m Fernando Azevedo, a Growth Marketing Manager focused on turning product stories into revenue. With 10+ years scaling CPG and beverage brands, I build data-driven growth engines across Meta, Google, TikTok, Amazon, and influencer channels to drive measurable ROAS and resilient growth. I love blending creative storytelling with rigorous analytics to help early-stage brands reach mass market. From concept to launch, I’ve led product positioning, cross-channel experimentation, and partner programs that accelerate growth while keeping CAC/LTV in balance.…Hi, I’m Fernando Azevedo, a Growth Marketing Manager focused on turning product stories into revenue. With 10+ years scaling CPG and beverage brands, I build data-driven growth engines across Meta, Google, TikTok, Amazon, and influencer channels to drive measurable ROAS and resilient growth. I love blending creative storytelling with rigorous analytics to help early-stage brands reach mass market. From concept to launch, I’ve led product positioning, cross-channel experimentation, and partner programs that accelerate growth while keeping CAC/LTV in balance.

Fernando Azevedo

Growth Marketer, Product Marketer, Marketing Strategist, +2

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Hi, I’m Fernando Azevedo, a Growth Marketing Manager focused on turning product stories into revenue. With 10+ years scaling CPG and beverage brands, I build data-driven growth engines across Meta, Google, TikTok, Amazon, and influencer channels to drive measurable ROAS and resilient growth. I love blending creative storytelling with rigorous analytics to help early-stage brands reach mass market. From concept to launch, I’ve led product positioning, cross-channel experimentation, and partner programs that accelerate growth while keeping CAC/LTV in balance.…Hi, I’m Fernando Azevedo, a Growth Marketing Manager focused on turning product stories into revenue. With 10+ years scaling CPG and beverage brands, I build data-driven growth engines across Meta, Google, TikTok, Amazon, and influencer channels to drive measurable ROAS and resilient growth. I love blending creative storytelling with rigorous analytics to help early-stage brands reach mass market. From concept to launch, I’ve led product positioning, cross-channel experimentation, and partner programs that accelerate growth while keeping CAC/LTV in balance.

Available to hire

Hi, I’m Fernando Azevedo, a Growth Marketing Manager focused on turning product stories into revenue. With 10+ years scaling CPG and beverage brands, I build data-driven growth engines across Meta, Google, TikTok, Amazon, and influencer channels to drive measurable ROAS and resilient growth.
I love blending creative storytelling with rigorous analytics to help early-stage brands reach mass market. From concept to launch, I’ve led product positioning, cross-channel experimentation, and partner programs that accelerate growth while keeping CAC/LTV in balance.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Growth Marketing Manager at Eos

January 1, 2022 - Present

Built and executed multi-channel growth strategy across Meta, Google, TikTok, and Amazon Ads, achieving 3.5x revenue growth YoY. Launched cross-channel acquisition funnels driving 40% lower CAC and 50% higher ROAS. Scaled influencer and affiliate partnerships to expand reach across wellness and skincare audiences. Designed creative testing frameworks for ad visuals, messaging, and offers, increasing CTR by 62%.

Growth Marketing Manager at American Exchange Group

January 1, 2022 - October 19, 2025

Oversaw full-funnel digital growth for multiple CPG and lifestyle brands, managing $10M+ ad budgets across Meta, Google, and Amazon. Directed go-to-market and product positioning for new beverage category launches. Implemented audience segmentation and remarketing strategies that boosted conversion rates by 47%.

Senior Performance Marketing Manager at My Amazon Guy Agency

January 1, 2021 - October 19, 2025

Led digital advertising growth across 20+ CPG and wellness clients, optimizing campaigns to achieve 25% ROAS lift. Deployed multi-platform testing between Amazon, Meta, and Google Ads to maximize channel synergy. Developed standardized growth playbooks used to scale product launches efficiently.

Performance Marketing Manager at Canopy Management Agency

January 1, 2020 - October 19, 2025

Managed multi-channel paid media for early-stage brands, driving 4x return on ad spend and significant new customer growth. Conducted A/B testing and creative optimization across Meta and Amazon to improve conversion rates.