Available to hire
I am a goal-oriented product designer with 3+ years of experience crafting end-to-end UX/UI solutions across web, app, and campaign ecosystems. I combine design craft, experimentation, and collaboration to deliver measurable business and user outcomes.
I leverage AI-assisted workflows and data-driven iteration to elevate usability, engagement, and efficiency, and I work closely with cross-functional teams to align strategy and execution.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Work Experience
Digital Designer at Blis Media
September 1, 2025 - October 20, 2025Led design for 300+ omnichannel campaigns across ANZ, partnering with brands such as Samsung, Woolworths, and Taco Bell to drive engagement and brand recall through animation and interactive formats. Collaborated with leadership, sales, marketing, and insights teams to develop campaign briefs worth up to $500K, contributing to major client wins. Applied performance data (CTR, engagement metrics) to optimise campaign design and enhance conversion performance. Example: X Campaign CTR improved from 0.5% to 5%.
UX/UI Designer (Contract) at EngineRoom
September 1, 2025 - PresentDesigned a 5-step onboarding flow and multiple AI-assisted task workflows for an enterprise client, focusing on reducing manual data entry for the Engineering team. Produced and presented comprehensive Figma prototypes, high-fidelity mockups, and detailed spec documentation to secure rapid alignment from client stakeholders, accelerating the first development sprint by two weeks.
UX/UI Consultant (Contract) at Next Technologies
June 1, 2023 - October 20, 2025Improved product usability and stakeholder alignment through high-fidelity prototypes. Supported efficient design-to-dev collaboration with refined documentation and systemised components.
Product Designer (Contract) at Enzo4D
February 1, 2023 - October 20, 2025Designed investor-facing product video that contributed to successful funding negotiations. Streamlined design-to-development handoff by developing standardised training materials and documentation protocols for the core simulation module, significantly improving the engineering velocity.
Founder & Product Designer at Herro Studio
September 1, 2022 - PresentFreelance design studio providing UX/UI, brand, and web design services for startups and small businesses. Delivered end-to-end UX/UI projects from research through delivery, improving usability and visual consistency. Led research, branding, prototyping, and design delivery.
Education
Bachelor of Design Computing at University of Sydney
January 11, 2030 - October 20, 2025Bachelor of Advanced Studies at University of Sydney
January 11, 2030 - October 20, 2025Qualifications
Industry Experience
Media & Entertainment, Software & Internet, Professional Services, Healthcare
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
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