I’m a brand and marketing professional with a background spanning creative direction, digital marketing, customer engagement, and brand strategy. Over the past eight years, I’ve built a career helping businesses connect with their audiences through meaningful campaigns, engaging customer experiences, and strong brand foundations. My experience has evolved from graphic design and art direction into leading multi-channel marketing initiatives across healthcare, retail, and eCommerce environments. From launching new products and managing brand portfolios to developing websites, implementing SEO strategies, and creating customer nurture programs, I enjoy combining creativity with commercial thinking to drive growth and deliver measurable results. What motivates me most is understanding people, what influences their decisions, what builds trust, and what creates long-term loyalty. I enjoy using customer insights, data, and creative problem-solving to develop marketing strategies that not only strengthen brands but also support sustainable business growth. I’m naturally hands-on, collaborative, and curious, and I thrive in fast-paced environments where I can contribute ideas, challenge assumptions, and continuously improve how brands engage with their customers.

Robyn Hudson

I’m a brand and marketing professional with a background spanning creative direction, digital marketing, customer engagement, and brand strategy. Over the past eight years, I’ve built a career helping businesses connect with their audiences through meaningful campaigns, engaging customer experiences, and strong brand foundations. My experience has evolved from graphic design and art direction into leading multi-channel marketing initiatives across healthcare, retail, and eCommerce environments. From launching new products and managing brand portfolios to developing websites, implementing SEO strategies, and creating customer nurture programs, I enjoy combining creativity with commercial thinking to drive growth and deliver measurable results. What motivates me most is understanding people, what influences their decisions, what builds trust, and what creates long-term loyalty. I enjoy using customer insights, data, and creative problem-solving to develop marketing strategies that not only strengthen brands but also support sustainable business growth. I’m naturally hands-on, collaborative, and curious, and I thrive in fast-paced environments where I can contribute ideas, challenge assumptions, and continuously improve how brands engage with their customers.

Available to hire

I’m a brand and marketing professional with a background spanning creative direction, digital marketing, customer engagement, and brand strategy. Over the past eight years, I’ve built a career helping businesses connect with their audiences through meaningful campaigns, engaging customer experiences, and strong brand foundations.
My experience has evolved from graphic design and art direction into leading multi-channel marketing initiatives across healthcare, retail, and eCommerce environments. From launching new products and managing brand portfolios to developing websites,
implementing SEO strategies, and creating customer nurture programs, I enjoy combining creativity with commercial thinking to drive growth and deliver measurable results.

What motivates me most is understanding people, what influences their decisions, what builds trust, and what creates long-term loyalty. I enjoy using customer insights, data, and creative problem-solving to develop marketing strategies that not only strengthen brands but also support sustainable business growth.

I’m naturally hands-on, collaborative, and curious, and I thrive in fast-paced environments where I can contribute ideas, challenge assumptions, and continuously improve how brands engage with their customers.

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Work Experience

Brand & Marketing Manager at Active Medical
May 1, 2021 - Present
Led brand strategy and marketing execution across multiple healthcare brands; managed integrated campaigns across digital, web, EDM, social media, events, catalogues and sales enablement; developed and implemented SEO and AEO strategies; led major rebrand projects and product launches; established marketing automation workflows via HubSpot; partnered with executive leadership, product managers and sales teams to align marketing with commercial objectives; supported ecommerce growth through website optimisation and customer journey improvements.
Freelance Graphic Designer at Glamaco
September 1, 2018 - May 1, 2021
Led creative development for national retail campaigns across print, digital and in-store marketing channels; managed campaign artwork from concept through production; developed catalogues, promotional campaigns, POS materials and digital assets for nationwide store networks; partnered with marketing, merchandising and leadership teams to deliver campaigns that supported seasonal sales and brand growth; oversaw creative direction for photography, campaign styling and visual merchandising initiatives.
Senior Graphic Designer / Art Director at Postie+
May 1, 2016 - September 1, 2018
Led key projects including the Australian Made Campaign; developed and launched multi-channel campaigns; created education program materials; repositioned Alrick, Staebel and Nestie with clear brand architecture and messaging; managed brand strategy and customer experience across channels.

Education

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Qualifications

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Industry Experience

Healthcare, Retail, Consumer Goods, Professional Services, Other