Hi, I'm Merita Soselia, and I'm excited to apply for the Performance Marketing Manager role. With over four years of hands-on experience in performance marketing and digital advertising, I have successfully managed campaigns across Google Ads, Meta Ads, and TikTok, consistently driving measurable growth and ROI. My expertise in campaign optimization, data-driven strategies, and advanced analytics tools enables me to deliver strong results for health-focused brands. Beyond technical execution, I value a company's mission and values, and I was drawn by Dream Health's product and the emphasis on making people's lives easier. In my current role at New Value Agency I plan and run multi-channel paid campaigns with real-time optimization of budgets, creatives, bids, and targeting, using platforms like Data Ninja and AppsFlyer. I also bring experience mentoring, giving guest lectures at Ilia State University and Georgian American University, and collaborating on EU-funded projects supporting women entrepreneurs. I look forward to bringing my paid social expertise and data-driven approach to your team.

Merita Soselia

Hi, I'm Merita Soselia, and I'm excited to apply for the Performance Marketing Manager role. With over four years of hands-on experience in performance marketing and digital advertising, I have successfully managed campaigns across Google Ads, Meta Ads, and TikTok, consistently driving measurable growth and ROI. My expertise in campaign optimization, data-driven strategies, and advanced analytics tools enables me to deliver strong results for health-focused brands. Beyond technical execution, I value a company's mission and values, and I was drawn by Dream Health's product and the emphasis on making people's lives easier. In my current role at New Value Agency I plan and run multi-channel paid campaigns with real-time optimization of budgets, creatives, bids, and targeting, using platforms like Data Ninja and AppsFlyer. I also bring experience mentoring, giving guest lectures at Ilia State University and Georgian American University, and collaborating on EU-funded projects supporting women entrepreneurs. I look forward to bringing my paid social expertise and data-driven approach to your team.

Available to hire

Hi, I’m Merita Soselia, and I’m excited to apply for the Performance Marketing Manager role. With over four years of hands-on experience in performance marketing and digital advertising, I have successfully managed campaigns across Google Ads, Meta Ads, and TikTok, consistently driving measurable growth and ROI. My expertise in campaign optimization, data-driven strategies, and advanced analytics tools enables me to deliver strong results for health-focused brands.

Beyond technical execution, I value a company’s mission and values, and I was drawn by Dream Health’s product and the emphasis on making people’s lives easier. In my current role at New Value Agency I plan and run multi-channel paid campaigns with real-time optimization of budgets, creatives, bids, and targeting, using platforms like Data Ninja and AppsFlyer. I also bring experience mentoring, giving guest lectures at Ilia State University and Georgian American University, and collaborating on EU-funded projects supporting women entrepreneurs. I look forward to bringing my paid social expertise and data-driven approach to your team.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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Language

English
Advanced

Work Experience

Lecturer / Visiting Lecturer in Digital Marketing at Elia State University
December 31, 2024 - October 20, 2025
Mentor in E-commerce and Digital Marketing for Women Entrepreneurs; delivering lectures on digital marketing and developing content strategy.
Social Media Advertiser at GAU - Georgian American University
December 31, 2022 - October 20, 2025
Creating and implementing digital content strategy; social media advertising & reporting according to KPIs; optimization of Meta ads; A/B testing; collaboration with creative team for ad creatives; KPI-driven performance reporting.

Education

Bachelor of Business Administration at University of Georgia
January 1, 2012 - January 1, 2017
Master's Degree in Digital Marketing at BTU - Business and Technology University
January 1, 2020 - January 1, 2021

Qualifications

Meta Certified Digital Marketing Associate
January 11, 2030 - October 20, 2025

Industry Experience

Media & Entertainment, Software & Internet, Professional Services, Retail, Education