Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I am a results-driven design leader with extensive experience in branding, packaging, and creative strategy for consumer goods. I’ve built and led in-house creative teams, delivering cohesive packaging, POP, marketing collateral, and event materials while reducing external creative costs by up to 80%. Based in Connecticut, I currently serve as Brand Design Lead for BIC Corporation, where I manage a four-person team in the Stationery Division. Previously, as Creative Director at Conair Corporation, I built and managed a team of ten across four major accounts, coordinating photographers, retouchers, copywriters, and web teams to execute branding, packaging, advertising, and video initiatives. My work spans Target, Walmart, Ulta, CVS, Rite Aid, Walgreens, Sally Beauty, and private label brands. A highlight was launching a 28-product Ulta collaboration in under three months. I’m passionate about mentoring talent and delivering bold design on tight deadlines.…I am a results-driven design leader with extensive experience in branding, packaging, and creative strategy for consumer goods. I’ve built and led in-house creative teams, delivering cohesive packaging, POP, marketing collateral, and event materials while reducing external creative costs by up to 80%. Based in Connecticut, I currently serve as Brand Design Lead for BIC Corporation, where I manage a four-person team in the Stationery Division. Previously, as Creative Director at Conair Corporation, I built and managed a team of ten across four major accounts, coordinating photographers, retouchers, copywriters, and web teams to execute branding, packaging, advertising, and video initiatives. My work spans Target, Walmart, Ulta, CVS, Rite Aid, Walgreens, Sally Beauty, and private label brands. A highlight was launching a 28-product Ulta collaboration in under three months. I’m passionate about mentoring talent and delivering bold design on tight deadlines.

Gayle Ciccia

Brand Designer, Creative Director, Art Director, +3





I am a results-driven design leader with extensive experience in branding, packaging, and creative strategy for consumer goods. I’ve built and led in-house creative teams, delivering cohesive packaging, POP, marketing collateral, and event materials while reducing external creative costs by up to 80%. Based in Connecticut, I currently serve as Brand Design Lead for BIC Corporation, where I manage a four-person team in the Stationery Division. Previously, as Creative Director at Conair Corporation, I built and managed a team of ten across four major accounts, coordinating photographers, retouchers, copywriters, and web teams to execute branding, packaging, advertising, and video initiatives. My work spans Target, Walmart, Ulta, CVS, Rite Aid, Walgreens, Sally Beauty, and private label brands. A highlight was launching a 28-product Ulta collaboration in under three months. I’m passionate about mentoring talent and delivering bold design on tight deadlines.…I am a results-driven design leader with extensive experience in branding, packaging, and creative strategy for consumer goods. I’ve built and led in-house creative teams, delivering cohesive packaging, POP, marketing collateral, and event materials while reducing external creative costs by up to 80%. Based in Connecticut, I currently serve as Brand Design Lead for BIC Corporation, where I manage a four-person team in the Stationery Division. Previously, as Creative Director at Conair Corporation, I built and managed a team of ten across four major accounts, coordinating photographers, retouchers, copywriters, and web teams to execute branding, packaging, advertising, and video initiatives. My work spans Target, Walmart, Ulta, CVS, Rite Aid, Walgreens, Sally Beauty, and private label brands. A highlight was launching a 28-product Ulta collaboration in under three months. I’m passionate about mentoring talent and delivering bold design on tight deadlines.

Available to hire

I am a results-driven design leader with extensive experience in branding, packaging, and creative strategy for consumer goods. I’ve built and led in-house creative teams, delivering cohesive packaging, POP, marketing collateral, and event materials while reducing external creative costs by up to 80%. Based in Connecticut, I currently serve as Brand Design Lead for BIC Corporation, where I manage a four-person team in the Stationery Division.

Previously, as Creative Director at Conair Corporation, I built and managed a team of ten across four major accounts, coordinating photographers, retouchers, copywriters, and web teams to execute branding, packaging, advertising, and video initiatives. My work spans Target, Walmart, Ulta, CVS, Rite Aid, Walgreens, Sally Beauty, and private label brands. A highlight was launching a 28-product Ulta collaboration in under three months. I’m passionate about mentoring talent and delivering bold design on tight deadlines.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

Brand Design Lead (Consultant) at Bic Corporation

January 1, 2021 - Present

Manage a team of four on the Stationery Division. Develop packaging, POP, sales and marketing collateral along with materials for corporate events. Built an in-house creative team and have cut external creative cost by 80%.

Creative Director at Conair Corporation

June 1, 2020 - October 20, 2025

Lead a team of ten on four major accounts, directing photographers, retouchers, copywriters and web team on creative strategy, branding, new product development, packaging, advertising, print, POP, photo shoots, commercials, video and event planning. In-house agency; collaborate with marketing directors. Managed large SKU initiatives and oversaw the creative process from concept to completion, ensuring brand standards and client satisfaction.

Graphic Designer / Assistant Art Director / Art Director / Creative Supervisor at Conair Corporation

January 1, 2013 - October 20, 2025

Earlier roles spanning graphic design, assistant art direction, art direction and creative supervision across multiple brands, translating marketing objectives into clear creative strategies and delivering on-brand creative solutions.

Brand Design Lead (Consultant) at BIC Corporation

January 1, 2021 - Present

Manage a team of four on the Stationery Division; develop packaging, POP, sales and marketing collateral and materials for corporate events; built in-house creative team and cut external creative costs by 80%

Creative Director at Conair Corporation

December 31, 2020 - October 20, 2025

Build and manage a team of ten across four major accounts; direct photographers, retouchers, copywriters and web team on all creative strategy, branding, new product development, packaging, advertising, print, POP, photo shoots, commercials, video and event planning. In-house creative agency; collaborated with marketing directors on all categories. Clients include Target, Walmart, Ulta, CVS, Rite Aid, Walgreens, Sally Beauty Supply and other private label brands. Most recent accomplishment - launched a new brand of 28 products in under 3 months for a collaboration with Ulta online. Managed ~1,000 jobs yearly from concept to completion; translated marketing objectives into clear creative strategies; ensured visual communication and brand standards; mentored staff; event planning and vendor coordination.