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I combine strategic thinking, creative vision, and technical skills to deliver effective advertising results. With more than 10 years in the advertising industry, extensive experience in ad operations and a Master’s in Art and Advertising Direction, I bring analytical and creative strengths to the table, guiding teams to run campaigns that meet and often exceed their goals. I'm collaborative, creative, and curious. I enjoy dance, music, film, painting, nature, and exploring cultures through travel. I'm passionate about learning — though sometimes a bit impatient with the process.…I combine strategic thinking, creative vision, and technical skills to deliver effective advertising results. With more than 10 years in the advertising industry, extensive experience in ad operations and a Master’s in Art and Advertising Direction, I bring analytical and creative strengths to the table, guiding teams to run campaigns that meet and often exceed their goals. I'm collaborative, creative, and curious. I enjoy dance, music, film, painting, nature, and exploring cultures through travel. I'm passionate about learning — though sometimes a bit impatient with the process.

María Belén Alonso

Brand Designer, Graphic Designer, Product Designer, +2

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I combine strategic thinking, creative vision, and technical skills to deliver effective advertising results. With more than 10 years in the advertising industry, extensive experience in ad operations and a Master’s in Art and Advertising Direction, I bring analytical and creative strengths to the table, guiding teams to run campaigns that meet and often exceed their goals. I'm collaborative, creative, and curious. I enjoy dance, music, film, painting, nature, and exploring cultures through travel. I'm passionate about learning — though sometimes a bit impatient with the process.…I combine strategic thinking, creative vision, and technical skills to deliver effective advertising results. With more than 10 years in the advertising industry, extensive experience in ad operations and a Master’s in Art and Advertising Direction, I bring analytical and creative strengths to the table, guiding teams to run campaigns that meet and often exceed their goals. I'm collaborative, creative, and curious. I enjoy dance, music, film, painting, nature, and exploring cultures through travel. I'm passionate about learning — though sometimes a bit impatient with the process.

Available to hire

I combine strategic thinking, creative vision, and technical skills to deliver effective advertising results. With more than 10 years in the advertising industry, extensive experience in ad operations and a Master’s in Art and Advertising Direction, I bring analytical and creative strengths to the table, guiding teams to run campaigns that meet and often exceed their goals.

I’m collaborative, creative, and curious. I enjoy dance, music, film, painting, nature, and exploring cultures through travel. I’m passionate about learning — though sometimes a bit impatient with the process.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Spanish; Castilian

Fluent

Portuguese

Advanced

Work Experience

Senior Ad Ops Manager / Senior Activation Engineer at ADYLIC, OMNICOM

September 30, 2024 - October 20, 2025

Led ad ops team, trained staff on Studio, CM360, The Trade Desk, Sprinklr, social and search; contributed to automation tools; oversaw DCO implementation via APIs, feeds, U-variable and macros; managed Adobe DTM, campaign tagging, and ensured GDPR/CCPA compliance through cookie consent and privacy best practices.

Founder at HEAD IN THE CLOUDS

March 1, 2024 - Present

As part of my Master’s thesis, I founded a real digital advertising agency and currently manage client projects. I develop comprehensive digital marketing strategies including social media management, audiovisual content creation, SEO enhancement, and paid media campaigns.

Ad Ops Manager at ADYLIC, OMNICOM

January 31, 2022 - October 20, 2025

Directed campaigns across display, video, social, and search; collaborated with dev and creative teams to align strategies with API integrations and trigger feeds; mentored new hires in campaign setup and ad tech.

Operations Executive at ADYLIC, OMNICOM

December 31, 2019 - October 20, 2025

Set up DCO campaigns in Sizmek, Studio, Flashtalking, and Adform; created templates and managed feeds; used HTML for creative edits; delivered reports with Adobe Analytics and other tools; performed QA and audits to ensure flawless execution.

Operations Executive at ELECTRIC ADS

June 30, 2018 - October 20, 2025

Managed programmatic campaigns using DV360 and DSPs; produced and implemented tags with IAS and DoubleVerify; oversaw MMP tracking (e.g., Adjust) and reporting with Adobe Analytics and DoubleClick.

Sales Assistant at ZARA

August 31, 2017 - October 20, 2025

Worked efficiently in a fast-paced retail setting, developing strong time management and customer service skills while gaining solid product knowledge to provide great customer care.

Marketing Intern at DREAM I.T

November 30, 2016 - October 20, 2025

Focused on brand development and creative design. Designed logos and websites, implemented social media strategies, and organized networking events.

Market Research Assistant at RONIN CORPORATION

October 31, 2016 - October 20, 2025

Supported market research projects by conducting bilingual research, translations, and data collection through interviews and surveys.

Marketing Assistant at WHEELS DEALS

March 31, 2016 - October 20, 2025

Assisted in implementing new business strategies, contributed to the company’s rebranding (logo and website), and supported CRM initiatives.

Digital Marketing Intern at CAMINO

December 31, 2015 - October 20, 2025

Managed website updates via WordPress, developed SEO and Google Ads campaigns, boosted social media engagement, and produced reports using Google Analytics, Excel, and PowerPoint.