Available to hire
I’m Laura Hallowes, a Senior Visual Designer based in Atlanta with a robust background in print and digital. I collaborate with stakeholders across industries to translate strategy into compelling design, leading brand development, logo design, web design, and production across campaigns, events, and retail environments. I thrive in both large corporate settings and smaller agencies, bringing a structured yet flexible approach to deliverables on tight deadlines.
My work spans Fortune 500 brands and retail initiatives, including Coca-Cola, Merck, Walmart, Berkshire Hathaway, and Gray TV, with experience in brand guidelines, digital asset management, and large-format signage. I enjoy shaping cohesive experiences from concept to production, mentoring teams, and continually learning new tools to stay ahead in the evolving visual design landscape.
Skills
Experience Level
Expert
Expert
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Expert
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Expert
Expert
Expert
Expert
Language
English
Fluent
Work Experience
Freelance Senior Visual Designer at Meetings & Incentives Worldwide - Innovative Event Solutions
August 1, 2022 - PresentDesign digital and print campaigns for large corporate events from concept to execution; Social Media, SpotMe graphics, Web Design, Signage, Large-format Signage; Collaborate with stakeholders and outside vendors; translate strategy into design priorities.
Freelance Senior Visual Designer at Rooms to Go
April 5, 2022 - October 20, 2025Design to strict brand guidelines for print and digital advertising campaigns, working closely with the SVP of Advertising under tight deadlines; Managed within a large digital asset management system; Efficient multi-tasking and meticulous detail.
Freelance Senior Visual Designer at Berkshire Hathaway HomeServices
June 1, 2021 - October 20, 2025Design to brand guidelines for print and digital marketing and campaign pieces, ads and billboards, collaborating with Creative and Marketing Directors, stakeholders, content experts and copywriters under tight deadlines; Prepare files for production per specifications.
Senior Visual Designer at Atlantic American Corporation and Gray TV
December 31, 2020 - October 20, 2025Researched user needs to create user-focused design solutions; rebranded BankersWorksite Insurance Company; maintained digital asset library; developed Brand Guidelines for BankerWorksite; Email design using Mailchimp; Large-format graphics; Collaborated with UX in a UI role; Created custom infographics.
Freelance Visual Designer, Web Designer at Laura Hallowes Design
January 1, 2005 - PresentPartnered with clients for outcome-based design projects; Illustration (traditional and digital); Designed Corporate Reports (Annual and Sustainability); Branded retail stores (print, digital, interior/exterior); Email design with Constant Contact; E-commerce Birth Announcements site and coordinating fine art paintings.
Senior Graphic Design Manager at Willis Towers Watson
December 31, 2005 - October 20, 2025Leadership, project management, concept development & creative strategy, branding, art direction, web design, layout, packaging; Created summary plan descriptions for major domestic & international companies; Managed a design team and coordinated with clients, consultants, writers, translators, illustrators and printers across 17 countries in four languages.
Packaging Designer/Graphic Designer at CokerGolley Ltd Agency
December 31, 2000 - October 20, 2025Concept to completion for Olympics promotions (and award-winning pins); Packaging, logos, brochures, manuals; Co-branding for exterior airplanes, vending machines and large-format trade show materials; Brand manuals and packaging design for Coca-Cola.
Freelance Senior Visual Designer at Meetings & Incentives Worldwide - Innovative Event Solutions
August 1, 2022 - PresentDesign digital and print campaigns for large corporate events, concept to execution; Social Media, SpotMe graphics, Web Design, Signage, Large-format signage; high level of collaboration with stakeholders and outside vendors; translate strategy into design priorities.
Freelance Senior Visual Designer at Rooms to Go
April 5, 2022 - October 20, 2025Design to strict brand guidelines for print and digital advertising campaigns, working closely with the SVP of Advertising under tight deadlines; manage assets within a large digital asset management system; efficient multi-tasking with extreme attention to detail.
Freelance Senior Visual Designer at Berkshire Hathaway HomeServices
June 1, 2021 - October 20, 2025Design to brand guidelines for print and digital marketing and campaign pieces, ads and billboards; collaborate with Creative and Marketing Directors, stakeholders, content experts and copywriters; prepare files for production; operate under tight deadlines.
Senior Visual Designer at Atlantic American Corporation and Gray TV
December 31, 2020 - October 20, 2025Researched users’ needs and behaviors to create user-focused design solutions; rebranded BankersWorksite Insurance Company; maintained digital asset library and implemented across print and web; developed new Brand Guidelines; increased employee engagement and enrollment; collaborated with UX designer; email design using Mailchimp; event and large format graphics; infographic design.
Freelance Visual Designer, Web Designer at Laura Hallowes Design
January 1, 2005 - PresentPartnered with clients for outcome-based design projects; Illustration (traditional and digital); designed Corporate Reports (Annual and Sustainability); branded retail stores (print and digital and interior/exterior of store); email design using Constant Contact; developed an ecommerce website for Birth Announcements and coordinating fine art paintings.
Senior Graphic Design Manager at Willis Towers Watson
December 31, 2005 - October 20, 2025Led a design team, project management, concept development & creative strategy, branding, art direction, web design, layout, packaging; coordinated with internal/external clients, consultants, writers, translators, illustrators and printers to produce the best design solutions; creative leadership and change management; recruited, hired, mentored designers; supported Aventis across 17 countries in four languages with client/vendor coordination.
Packaging Designer/Graphic Designer at CokerGolley Ltd Agency
December 31, 2000 - October 20, 2025Concept to completion for Olympics promotions; packaging, logos, brochures, manuals, co-branding for exterior of airplanes, vending machines and large-format trade show materials; designed packaging for Coca-Cola niche markets; developed brand standard manuals and packaging design; created Photoshop renderings for concept projects.
Education
Digital Design Course: UX/UI at General Assembly
January 11, 2030 - October 20, 2025Drawing, Painting and Illustration at Pratt Institute & The New School
January 11, 2030 - October 20, 2025Drawing and Painting at Lorenzo de’ Medici School of Art
January 11, 2030 - October 20, 2025AA Design Principles and Production (with Honors) at Art Institute of Atlanta
January 11, 2030 - October 20, 2025BBA Marketing/Advertising (Dean's List) at Georgia State University
January 11, 2030 - October 20, 2025Digital Design Course: UX/UI at General Assembly
January 11, 2030 - October 20, 2025Drawing, Painting and Illustration at Pratt & The New School
January 11, 2030 - October 20, 2025Drawing and Painting at Lorenzo de’ Medici School of Art
January 11, 2030 - October 20, 2025AA Design Principles and Production (with Honors) at Art Institute of Atlanta
January 11, 2030 - October 20, 2025BBA Marketing/Advertising (Dean's List) at Georgia State University
January 11, 2030 - October 20, 2025Qualifications
AIGA Membership
January 11, 2030 - October 20, 2025Best Portfolio of Class (AIA)
January 11, 2030 - October 20, 2025Industry Experience
Media & Entertainment, Professional Services, Retail, Real Estate & Construction, Software & Internet, Consumer Goods, Healthcare, Life Sciences, Financial Services
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
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