Available to hire
I’m Kristin Peralta, a dynamic marketing leader with over 15 years of experience driving strategic B2B and DTC healthcare marketing. I excel at turning data-driven insights into compelling content and integrated marketing plans while mentoring high-performing teams. I’m adept at collaborating with C-suite executives, cross-functional colleagues, and industry partners to drive KPIs. After a brief career break to care for family, I’m ready to leverage my unique skill set to help elevate marketing strategies and accelerate success within a visionary organization.
Experience Level
Expert
Work Experience
Vice President, Health & Wellness Client Marketing at Synchrony
March 1, 2024 - October 20, 2025Led development of B2B marketing strategies for ophthalmology, optometry, and audiology; delivered year-over-year revenue growth (vision +8% to $865MM; audiology +22% to $828MM) despite headwinds; identified market barriers; created integrated marketing initiatives; unified two financial brands within hearing health to boost client engagement; collaborated with C-suite, cross-functional teams, agencies, and partners; mentored three AVP teams.
Senior Account Manager & Marketing Strategist at Mindshare Creative
June 1, 2022 - October 20, 2025Directed strategic alignments between the agency and diverse B2B healthcare teams; crafted persuasive concepts and content informed by research and performance metrics; developed comprehensive B2B and DTC campaigns that supported provider enrollment and increased net credit sales; partnered with client AVPs, corporate partners, KOLs/influencers, and vendors; oversaw account coordinators and multi-channel execution (direct marketing, vod/podcasts, social media, collateral, educational videos) to drive results.
Senior Account Manager at Peralta Design
August 1, 2010 - October 20, 2025Collaborated on market positioning for Siliken Renewable Energies, overseeing content development and collateral; launched rebranding campaigns for medical spa and dermatology clients, including logos, brand identities, websites, and marketing plans; produced campaigns to elevate market awareness, acquire new clients, and foster loyalty; negotiated online, print, and outdoor media.
Senior Account Manager at The Larson Group
July 1, 2008 - October 20, 2025Maintained key client relationships across high-end retail, mixed-use real estate, and healthcare; contributed to branding for a 1500+ unit residential complex and led a hospital repositioning campaign; collaborated on onsite and studio photoshoots; ensured service quality, timely delivery, and budget adherence.
Education
Bachelor of Science, Psychology at University of Wyoming
January 11, 2030 - October 20, 2025Qualifications
Industry Experience
Healthcare, Professional Services, Retail
Experience Level
Expert
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