Amirthashree Vijayakumar

Work Experience

Performance Creative Intern at CIPIO.ai
August 1, 2025 - October 20, 2025
Partnered with the performance analytics team to optimize TikTok ad campaigns using data from GA4 and in-house dashboards, improving CTR and conversion rates through creative iterations. Briefed and coordinated UGC creators for data-driven ad concepts aligned with brand goals. Integrated creative performance insights into new ad hooks, supporting direct-response campaigns. Contributed marketing insights to a Performance AI research project, identifying automation opportunities in creative optimization tools.
UX/Marketing Consultant at Expedia
February 1, 2021 - October 20, 2025
Proposed a new market-entry strategy via UX feature enhancements to drive Expedia’s revenue growth potential.

Education

MS in Marketing and Analytics at Hult International Business School
January 11, 2030 - October 20, 2025
MA in Mass Communication at Women's Christian College, Chennai
January 11, 2030 - October 20, 2025

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Software & Internet, Professional Services