AV
Amirthashree Vijayakumar
About
- 4 years' experience
- Joined October 2025
Industry experience
- Media & Entertainment
- Software & Internet
- Professional Services
More experts in San Francisco, United States
Work experience
Performance Creative Intern · CIPIO.aiAug 2025 – Oct 2025 · 3 mos
Partnered with the performance analytics team to optimize TikTok ad campaigns using data from GA4 and in-house dashboards, improving CTR and conversion rates through creative iterations. Briefed and coordinated UGC creators for data-driven ad concepts aligned with brand goals. Integrated creative performance insights into new ad hooks, supporting direct-response campaigns. Contributed marketing insights to a Performance AI research project, identifying automation opportunities in creative optimization tools.
UX/Marketing Consultant · ExpediaFeb 2021 – Oct 2025 · 4 yrs 9 mos
Proposed a new market-entry strategy via UX feature enhancements to drive Expedia’s revenue growth potential.
Education
MS in Marketing and Analytics · Hult International Business School2030 – 2025
MA in Mass Communication · Women's Christian College, Chennai2030 – 2025
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