Hi! I’m a digital marketing enthusiast with a passion for storytelling, creativity, and helping meaningful products reach the right audience. With a background in marketing and business analytics, I’ve developed strong skills in social media strategy, content creation, and performance analysis. I love blending creativity with data to design campaigns that not only capture attention but also drive measurable results — especially when it comes to products that inspire young minds. Over the past few years, I’ve managed multi-channel campaigns, optimized websites for conversion, and worked on brand communication for luxury and lifestyle brands. I’m a big believer in clear communication, long-term collaboration, and data-informed decision-making. I’d be thrilled to bring my experience in digital strategy, advertising, and audience engagement to help boost book sales and grow a strong, trusted brand that parents and children will love.

Ying Kong

Hi! I’m a digital marketing enthusiast with a passion for storytelling, creativity, and helping meaningful products reach the right audience. With a background in marketing and business analytics, I’ve developed strong skills in social media strategy, content creation, and performance analysis. I love blending creativity with data to design campaigns that not only capture attention but also drive measurable results — especially when it comes to products that inspire young minds. Over the past few years, I’ve managed multi-channel campaigns, optimized websites for conversion, and worked on brand communication for luxury and lifestyle brands. I’m a big believer in clear communication, long-term collaboration, and data-informed decision-making. I’d be thrilled to bring my experience in digital strategy, advertising, and audience engagement to help boost book sales and grow a strong, trusted brand that parents and children will love.

Available to hire

Hi! I’m a digital marketing enthusiast with a passion for storytelling, creativity, and helping meaningful products reach the right audience. With a background in marketing and business analytics, I’ve developed strong skills in social media strategy, content creation, and performance analysis. I love blending creativity with data to design campaigns that not only capture attention but also drive measurable results — especially when it comes to products that inspire young minds.

Over the past few years, I’ve managed multi-channel campaigns, optimized websites for conversion, and worked on brand communication for luxury and lifestyle brands. I’m a big believer in clear communication, long-term collaboration, and data-informed decision-making. I’d be thrilled to bring my experience in digital strategy, advertising, and audience engagement to help boost book sales and grow a strong, trusted brand that parents and children will love.

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Language

English
Advanced
French
Intermediate

Work Experience

Data Analyst - EMEA Client Engagement at Balenciaga
July 1, 2025 - October 20, 2025
Produced monthly KPI dashboards, segmentation reports, and CRM analytics, delivering clear insights to marketing and commercial teams to support campaign planning and performance tracking. Conducted consumer behavior analysis using Excel and CRM data; delivered 200+ targeted client lists improving campaign reach and engagement. Evaluated performance of 4 new product launches, generating actionable insights across demographics, geographies, purchasing categories, and cross-selling potential.
Chief Editor of a Special Column at ITD Innovation Textile Design Team
June 1, 2022 - October 20, 2025
Published 10 articles and held 8 events. Organized and recruited students to participate in the exhibition once a month. Resulting in 46% increase in account popularity and 33% increase in subscribers. Produced 5 animated videos 'The Adventure of FangXiao She' for the team's TikTok platform using Photoshop, Premiere and CapCut. Created ITD team cartoon character 'FangXiao She' and designed 2 sets of 32 memes total on WeChat platform. Made theme posters for New Year's Day, National Day, school celebrations and other major festivals to accelerate promotion of textile design on and off campus.

Education

Master of Marketing & Business Analytics at Neoma Business School
September 1, 2022 - June 1, 2025
Bachelor of Science in Textile Trade and Industrial Economics at Donghua University
September 1, 2018 - June 1, 2022

Qualifications

Add your qualifications or awards here.

Industry Experience

Retail, Consumer Goods, Media & Entertainment, Professional Services, Education

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