Payton Cranford

Language

English
Fluent

Work Experience

Independent Marketing Consultant
September 1, 2025 - Present
Developed content strategy aligned with brand goals and voice. Created and scheduled photo and video content. Optimized posts using SEO and targeted hashtags. Managed multi-platform scheduling through automation tools. Analyzed engagement metrics to guide content strategy.
Independent Marketing Consultant at Self-Employed
September 1, 2025 - Present
Develop content strategy aligned with brand goals and voice. Create and schedule photo and video content. Optimize posts using SEO and targeted hashtags. Manage multi-platform scheduling through automation tools. Analyze engagement metrics to guide content strategy.
Independent Marketing Consultant
September 1, 2025 - Present
Develop content strategy aligned with brand goals and voice; create and schedule photo and video content; optimize posts using SEO and targeted hashtags; manage multi-platform scheduling through automation tools; analyze engagement metrics to guide content strategy.
Social Media Supervisor at ASUCLA Marketing
April 30, 2025 - October 21, 2025
Managed multi-platform content planning, scheduling, and publishing. Led creative planning sessions, tracked analytics, and produced performance reports. Supervised brand partnerships and executed paid campaigns.
Social Media Supervisor at ASUCLA
April 30, 2025 - October 21, 2025
Manage multi-platform content planning, scheduling, and publishing; lead creative planning sessions, tracked analytics, and produced performance reports; supervised brand partnerships and executed paid campaigns.
Social Media Supervisor at ASUCLA Marketing
April 1, 2025 - October 21, 2025
Managed multi-platform content planning, scheduling, and publishing. Led creative planning sessions, tracked analytics, and produced performance reports. Supervised brand partnerships and executed paid campaigns.
Social Media Content Creator at ASUCLA Marketing
October 31, 2024 - October 21, 2025
Created on-brand, trend-driven photo and video content for ASUCLA platforms. Collaborated with designers and videographers on cohesive campaigns. Filmed, edited, and optimized short-form content to boost engagement.
Social Media Content Creator at ASUCLA
October 31, 2024 - October 21, 2025
Create on-brand, trend-driven photo and video content for ASUCLA platforms; collaborate with designers and videographers on cohesive campaigns; film, edit, and optimize short-form content to boost engagement.
Social Media Content Creator at ASUCLA Marketing
October 1, 2024 - October 21, 2025
Created on-brand, trend-driven photo and video content for ASUCLA platforms. Collaborated with designers and videographers on cohesive campaigns. Filmed, edited, and optimized short-form content to boost engagement.
Assistant Project Manager
September 30, 2022 - October 21, 2025
Social media and analytics-oriented profile development; combined content strategy, storytelling, and analytics to design campaigns that engage audiences and deliver measurable results.
Assistant Project Manager at Profile
September 2, 2022 - October 21, 2025
Social media creative with a data science mindset; combine content strategy, storytelling, and analytics to design campaigns that engage audiences and deliver measurable results.
Assistant Project Manager at Profile
September 1, 2022 - October 21, 2025
Social media creative with a data science mindset. I combine content strategy, storytelling, and analytics to design campaigns that engage audiences and deliver measurable results.

Education

High School Diploma at Justin-Siena High School
January 1, 2019 - January 1, 2023
Undergraduate (Bachelor's degree) at University of California, Los Angeles
January 1, 2023 - October 21, 2025
High School Diploma at Justin-Siena High School
January 1, 2019 - January 1, 2023
Bachelor's degree in Statistics & Data Science (In progress) at University of California, Los Angeles
January 1, 2023 - October 21, 2025
High School Diploma at Justin-Siena High School
January 1, 2019 - January 1, 2023
Bachelor of Science at University of California, Los Angeles
January 1, 2023 - October 21, 2025

Qualifications

Platinum & Silver Summit Marketing Effectiveness Award
January 11, 2030 - October 21, 2025
International recognition for ASUCLA Marketing from the Summit International Awards
January 11, 2030 - October 21, 2025

Industry Experience

Media & Entertainment, Software & Internet, Professional Services