Available to hire
I’m a senior public relations and marketing strategist with 10+ years designing campaigns that shape culture and deliver measurable results for clients including PBS, Paramount, Joy Reid, Charlamagne Tha God, the Smithsonian Institution, and more. I excel at securing top-tier media coverage, crafting innovative narratives, and leading high-performing teams to exceed goals. I thrive in fast-paced environments and collaborate closely with executives to protect brand reputation and drive growth.
My approach blends strategic storytelling with rigorous measurement, leveraging partnerships, crisis communications, and influencer-driven campaigns to achieve tangible outcomes across culture, entertainment, and education sectors.
Skills
Experience Level
Expert
Expert
Language
English
Fluent
Work Experience
PR Director at First and Last PR (Temporary)
October 1, 2025 - October 21, 2025Led two account teams overseeing the agency's full client roster, improving workflow efficiency by 50%. Spearheaded brand partnerships and sponsorships, leading to over $25K in new opportunities for clients in only 3 months. Edited and approved all press communications, ensuring accuracy and timely distribution. Partnered with executive leadership on crisis communication strategy to manage sensitive brand issues and protect client reputation. Collaborated with marketing teams to align campaign strategies with upcoming launches and projects. Supported 10+ brand campaigns while maintaining 100% on-time delivery.
Account Supervisor at DKC News
June 30, 2025 - October 21, 2025Orchestrated media relations strategy across multiple high-profile accounts, securing over 1B+ media impressions that led to new brand partnerships and expanded client visibility. Spearheaded $500K in new business wins by shaping pitch strategy and elevating RFP presentations with fresh creative concepts. Advised C-suite leaders through crisis communications, managing high-stake issues that improved public sentiment by 50%. Directed large-scale launches, red carpets, and media events, integrating influencer and social strategies that boosted engagement. Developed and executed thought leadership campaigns for top executives, securing award opportunities and op-eds, and placing them in top outlets. Mentored and supervised a team of 2–5 junior staff, streamlining processes and enhancing account performance across the department.
Senior Account Executive at Shore Fire Media
December 31, 2022 - October 21, 2025Sole PR lead, managing all press releases, media outreach, and multiple highly reputable PR agencies supporting artist campaigns. Managed CEO executive visibility campaigns and created strategy for labels' 40th anniversary, leading to press on major local and national outlets including Good Day NY, Pix 11, BBC and Today Show. Launched the company’s first weekly newsletter, increasing subscriptions by 50% and boosting audience engagement. Directed PR for major events across 30+ city tours, earning coverage in leading publications. Created and produced a monthly music news webcast show, generating over 100K views.
Head of Public Relations at VP Music Group
September 30, 2020 - October 21, 2025Developed high-impact pitch ideas that significantly boosted media impressions over previous campaigns. Secured three new business accounts through personal relationships, boosting team revenue by $25K. Directed client meetings and managed 10+ active accounts while overseeing daily operations. Led PR campaigns for multiple 30+ city tours, achieving coverage in leading outlets. Secured long-form features in The New York Times, Vanity Fair, Rolling Stone, Billboard and NPR. Created and produced a weekly music news newsletter, increasing subscriptions by 50% and boosting audience engagement. Directed PR for major events, including the annual Jerk Festival talent showcase with 50K+ attendees and 100+ media representatives each year. Created and produced a monthly music news talk show generating over 100K views.
Public Relations Manager at IBT Media
July 1, 2016 - October 21, 2025Spearheaded daily PR planning and media outreach for high-profile publications, ensuring timely, high-impact media placements. Led media training and on-site interview support for journalists across TV and radio outlets. Directed all PR initiatives, from social content and events to award nominations and corporate communications. Developed strategic press materials that secured nationwide and local coverage across major outlets.
Publicist at Al Jazeera America
December 31, 2015 - October 21, 2025Drove media outreach across print, digital, TV, and radio, consistently securing high-value placements. Produced a daily radio program digest reaching 5,000+ outlets nationwide, amplifying network visibility. Oversaw PR agency coordination, serving as sole PR lead from August–December 2015. Created internal and external communications materials including newsletters, executive bios, and awards databases. Managed AJA M PR’s Twitter and community engagement to strengthen public perception and reach. Supported planning and execution of national events including TCA and NCTA.
Education
Master's Degree in Communication Management at Emerson College
January 11, 2030 - October 21, 2025Bachelor of Arts in English at University of Massachusetts Boston, College of Liberal Arts
January 11, 2030 - October 21, 2025Qualifications
Industry Experience
Media & Entertainment, Professional Services, Education, Non-Profit Organization, Other
Skills
Experience Level
Expert
Expert
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