I am a results-driven Digital Marketing Specialist with over a decade of experience spanning project management, campaign strategy, and multi-channel marketing execution. I have successfully managed and optimized large-scale email, SMS, Google Ads, and social media campaigns for organizations like Optimi College and Optic Blaze, driving SEO improvements, lead generation, and brand awareness while maximizing ROI. I excel at digital campaign planning, website management, and CRM optimization, supported by strong analytical skills and a collaborative, cross-functional mindset. I thrive on turning strategic visions into hands-on results, managing budgets and vendors, and delivering measurable growth through data-driven decision making.

Karla Grobler

I am a results-driven Digital Marketing Specialist with over a decade of experience spanning project management, campaign strategy, and multi-channel marketing execution. I have successfully managed and optimized large-scale email, SMS, Google Ads, and social media campaigns for organizations like Optimi College and Optic Blaze, driving SEO improvements, lead generation, and brand awareness while maximizing ROI. I excel at digital campaign planning, website management, and CRM optimization, supported by strong analytical skills and a collaborative, cross-functional mindset. I thrive on turning strategic visions into hands-on results, managing budgets and vendors, and delivering measurable growth through data-driven decision making.

Available to hire

I am a results-driven Digital Marketing Specialist with over a decade of experience spanning project management, campaign strategy, and multi-channel marketing execution. I have successfully managed and optimized large-scale email, SMS, Google Ads, and social media campaigns for organizations like Optimi College and Optic Blaze, driving SEO improvements, lead generation, and brand awareness while maximizing ROI.

I excel at digital campaign planning, website management, and CRM optimization, supported by strong analytical skills and a collaborative, cross-functional mindset. I thrive on turning strategic visions into hands-on results, managing budgets and vendors, and delivering measurable growth through data-driven decision making.

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Experience Level

Expert
Expert
Expert

Language

English
Fluent

Work Experience

Digital Marketing Specialist at Optimi College
September 1, 2021 - Present
Managed and optimized large-scale email, SMS, Google Ads, and social media campaigns; drove SEO improvements, lead generation, and brand awareness; CRM optimization; cross-functional collaboration; budget management; vendor coordination; delivered monthly reports and insights.
Marketing Channel Manager at Optimi College
July 1, 2021 - October 21, 2025
Developed and implemented the overall marketing strategy; liaised with stakeholders; provided ad-hoc support; administrative and reporting duties; tracked and managed budget; coordinated internal resources and third-party vendors to ensure flawless execution of multiple projects.

Education

National Senior Certificate at National Senior Certificate (South Africa)
January 1, 2003 - January 1, 2007

Qualifications

Google Ads Fundamentals
January 11, 2030 - October 21, 2025
Advanced Google Analytics Certificate
January 11, 2030 - October 21, 2025
Google My Business Certificate
January 11, 2030 - October 21, 2025
Canva Certification
January 1, 2017 - January 1, 2025

Industry Experience

Media & Entertainment, Education, Professional Services, Software & Internet