Senior Paid Social Media Manager at Dentsu Germany GmbH

Planning, execution and optimization of B2C/B2B social media campaigns across Facebook, Instagram, LinkedIn, Snapchat, Twitter, Pinterest and TikTok. Conducted potential analyses and budget estimations. Monitored and reported on social KPIs; performed A/B testing. Coordinated with local and global clients on briefs, deadlines and quality checks; delivered client workshops and presentations. Collaborated with creative agencies; trained juniors and developed process templates. Managed a diverse client portfolio (e.g., Estée Lauder Companies, DB, Bosch, ING, Shell, Fujitsu, Teambank (easyCredit), Generali, Siemens, Cisco, Mastercard, Shiseido, Nuxe).

Senior Paid Social Media Manager (adidas) at MediaCom München GmbH

Led adidas social media campaigns across platforms including Facebook, Instagram, Snapchat, Twitter, Pinterest and TikTok; planned and optimized budgets; tracked KPIs and conducted A/B tests. Implemented and used Google Analytics for conversion tracking. Coordinated with local and global stakeholders; supported billing and on-site social media management.

Media Consultant for Paid Social and SEA Marketing at CROSSMEDIA GmbH

Planned, executed and optimized paid social and SEA campaigns for multiple accounts. Performed keyword research and competitor analysis; expanded keyword portfolios. Monitored KPIs and conducted A/B tests. Managed conversions with Google Analytics, intelliAd and Smartly; conducted client workshops and prepared presentations; included a 1.5-year traineeship.

Junior Online Marketing Manager at Hermes NexTec GmbH

Email Marketing: newsletter creation, HTML adaptations and mailings via Teradata; ensured tracking with Webtrekk; KPI reporting and A/B testing. Maintained customer database and created discount codes. SEA/SEO: keyword portfolio development, metadata creation and on-page optimization; independently managed an SEA agency.

Internship Project Management and Proofreading at Mahrt Fachübersetzungen GmbH

Handled translation projects with deadline monitoring and quality checks; proofreading German, English and French translations; maintained client terminology with SDL Trados; client communication and offer preparation.