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I'm Ashraf, a creative Brand & Social Media Designer with 8+ years of experience delivering innovative branding solutions, engaging advertising campaigns, and high-performing digital content. I specialize in building cohesive brand identities, launching product visuals, and crafting scalable design systems for web and mobile platforms. As an Art Director with TRUAXIT, I have led cross-functional teams to deliver unified brand experiences across multiple apps and media. I love turning strategy into visual storytelling, collaborating with marketing teams, and leveraging AI-powered design tools to drive efficiency, quality, and impact.…I'm Ashraf, a creative Brand & Social Media Designer with 8+ years of experience delivering innovative branding solutions, engaging advertising campaigns, and high-performing digital content. I specialize in building cohesive brand identities, launching product visuals, and crafting scalable design systems for web and mobile platforms. As an Art Director with TRUAXIT, I have led cross-functional teams to deliver unified brand experiences across multiple apps and media. I love turning strategy into visual storytelling, collaborating with marketing teams, and leveraging AI-powered design tools to drive efficiency, quality, and impact.

Ashraf Abd Elkarim

Art Director, Graphic Designer, Brand Designer, +2

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I'm Ashraf, a creative Brand & Social Media Designer with 8+ years of experience delivering innovative branding solutions, engaging advertising campaigns, and high-performing digital content. I specialize in building cohesive brand identities, launching product visuals, and crafting scalable design systems for web and mobile platforms. As an Art Director with TRUAXIT, I have led cross-functional teams to deliver unified brand experiences across multiple apps and media. I love turning strategy into visual storytelling, collaborating with marketing teams, and leveraging AI-powered design tools to drive efficiency, quality, and impact.…I'm Ashraf, a creative Brand & Social Media Designer with 8+ years of experience delivering innovative branding solutions, engaging advertising campaigns, and high-performing digital content. I specialize in building cohesive brand identities, launching product visuals, and crafting scalable design systems for web and mobile platforms. As an Art Director with TRUAXIT, I have led cross-functional teams to deliver unified brand experiences across multiple apps and media. I love turning strategy into visual storytelling, collaborating with marketing teams, and leveraging AI-powered design tools to drive efficiency, quality, and impact.

Available to hire

I’m Ashraf, a creative Brand & Social Media Designer with 8+ years of experience delivering innovative branding solutions, engaging advertising campaigns, and high-performing digital content. I specialize in building cohesive brand identities, launching product visuals, and crafting scalable design systems for web and mobile platforms.

As an Art Director with TRUAXIT, I have led cross-functional teams to deliver unified brand experiences across multiple apps and media. I love turning strategy into visual storytelling, collaborating with marketing teams, and leveraging AI-powered design tools to drive efficiency, quality, and impact.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Language

Arabic

Fluent

English

Advanced

Work Experience

Senior Brand & Graphic Designer at Business Building

May 1, 2024 - Present

Developed full brand identity systems and digital assets for clients across diverse industries. Produced visuals for product launches, social campaigns, and client rebranding. Collaborated with marketing teams to align visual content with campaign objectives.

Art Director at TRUAXIT

April 30, 2024 - October 21, 2025

Led creative direction and execution for TRUAXIT’s brand identity across three mobile apps. Managed a design team (1 Graphic Designer, 2 UI/UX Designers) and ensured consistency across platforms. Delivered cohesive branding, impactful social media presence, and media kits featured in U.S. digital publications.

Graphic Designer at ALSAFWA TRAVELS

March 31, 2023 - October 21, 2025

Designed visual identity elements including logos, social media templates, and print materials. Supported online campaigns through daily content production and seasonal visuals.

Junior Graphic Designer at M&M Group

June 30, 2021 - October 21, 2025

Created digital banners, social ads, and corporate presentations. Assisted senior designers in layout design and brand guideline implementation.