Created effective Google Ads and Meta Ads campaigns for Europe, USA, UK, and more than 100 countries. Set sales goals and tracked campaign performance to optimize results. Performed A/B testing on ads and adjusted bidding strategies based on results. Generated weekly reports on campaign performance and KPIs (CPA, ROAS, ROI, CTR, CPC). Optimized existing campaigns across markets and platforms and managed budgets (40k-50k euros per week).

Paid Traffic Junior at FloraQueen (e-commerce)

July 1, 2024 - October 21, 2025

Implemented paid campaigns on Google Ads (Performance Max, Search, Shopping, Display and Video), Microsoft Ads and Meta Ads. Conducted keyword research and analysis focused on funnel stages. Built campaigns according to strategies and product categories. Supervised and diagnosed products in Google Merchant Center. Created weekly reports to measure campaign performance and suggest improvements.

Paid Media Specialist at Bike Occasion (e-commerce)

July 1, 2025 - October 21, 2025

Designed and executed full-funnel, multi-channel marketing strategies aligned with company objectives. Leveraged audience segmentation and in-depth consumer behavior analysis to enhance targeting and campaign relevance. Built cross-functional relationships with internal teams and external partners to drive cohesive marketing initiatives. Reporting and results analysis using GA4 and Power BI. Managed affiliate partnerships including Tradedoubler to expand reach and increase conversions.

Paid Traffic Intern at Floraqueen (e-commerce)

August 1, 2023 - October 21, 2025

Created effective Google Ads and Meta Ads campaigns targeting users across Europe, USA, UK and more than 100 countries; set sales goals and tracked campaign performance to optimize outcomes; performed A/B testing on ads and adjusted bidding strategies based on results; generated weekly reports on campaign performance and main KPIs (CPA, ROAS, ROI, CTR, CPC); optimized existing campaigns across different markets and platforms and managed budgets (40k-50k euros per week).

Paid Media Specialist at Bike Ocasion (e-commerce)

July 1, 2025 - October 21, 2025

Designed and executed full-funnel, multi-channel marketing strategies aligned with and exceeding company objectives; leveraged audience segmentation and in-depth consumer behavior analysis to enhance targeting and improve campaign relevance; built strong cross-functional relationships with internal teams and external partners to drive cohesive marketing initiatives; generated reports using GA4 and Power BI to measure performance; managed affiliate partnerships (e.g., TradeDoubler) to expand reach and conversions.