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I’m Mehmet Kobul, a marketing automation and digital marketing specialist based in Poland. With 5+ years of experience driving multi-channel campaigns across email, SMS, push, in-app messages, and advertising platforms, I help clients boost engagement and conversions. I excel at guiding clients through product implementations, CRM adoption, and digital performance optimization, collaborating with cross-functional teams to align marketing goals with business objectives. I’m proficient in tools like Salesforce, HubSpot, Marketo, Klaviyo, D-Engage, Looker Studio, and Google Analytics, and I enjoy solving problems with data-driven insights.…I’m Mehmet Kobul, a marketing automation and digital marketing specialist based in Poland. With 5+ years of experience driving multi-channel campaigns across email, SMS, push, in-app messages, and advertising platforms, I help clients boost engagement and conversions. I excel at guiding clients through product implementations, CRM adoption, and digital performance optimization, collaborating with cross-functional teams to align marketing goals with business objectives. I’m proficient in tools like Salesforce, HubSpot, Marketo, Klaviyo, D-Engage, Looker Studio, and Google Analytics, and I enjoy solving problems with data-driven insights.

Mehmet Kobul

Digital Marketer, Marketing Automation Specialist, Growth Marketer, +2

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I’m Mehmet Kobul, a marketing automation and digital marketing specialist based in Poland. With 5+ years of experience driving multi-channel campaigns across email, SMS, push, in-app messages, and advertising platforms, I help clients boost engagement and conversions. I excel at guiding clients through product implementations, CRM adoption, and digital performance optimization, collaborating with cross-functional teams to align marketing goals with business objectives. I’m proficient in tools like Salesforce, HubSpot, Marketo, Klaviyo, D-Engage, Looker Studio, and Google Analytics, and I enjoy solving problems with data-driven insights.…I’m Mehmet Kobul, a marketing automation and digital marketing specialist based in Poland. With 5+ years of experience driving multi-channel campaigns across email, SMS, push, in-app messages, and advertising platforms, I help clients boost engagement and conversions. I excel at guiding clients through product implementations, CRM adoption, and digital performance optimization, collaborating with cross-functional teams to align marketing goals with business objectives. I’m proficient in tools like Salesforce, HubSpot, Marketo, Klaviyo, D-Engage, Looker Studio, and Google Analytics, and I enjoy solving problems with data-driven insights.

Available to hire

I’m Mehmet Kobul, a marketing automation and digital marketing specialist based in Poland. With 5+ years of experience driving multi-channel campaigns across email, SMS, push, in-app messages, and advertising platforms, I help clients boost engagement and conversions.

I excel at guiding clients through product implementations, CRM adoption, and digital performance optimization, collaborating with cross-functional teams to align marketing goals with business objectives. I’m proficient in tools like Salesforce, HubSpot, Marketo, Klaviyo, D-Engage, Looker Studio, and Google Analytics, and I enjoy solving problems with data-driven insights.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

Turkish

Fluent

English

Advanced

Work Experience

Senior Marketing Automation & Digital Marketing Specialist at Yolcu 360 & Bookcars

November 1, 2024 - October 21, 2025

Successfully managed multi-channel campaigns (email, SMS, push notifications, in-app messages, pop-ups, Google Ads and Meta Ads), optimizing user engagement and conversion rates. Designed and implemented targeted customer segmentation strategies, improving lifecycle management with measurable improvements in customer retention and win-back campaigns. Planned and managed Google Ads and Meta campaigns, optimizing ad performance, budget allocation and audience targeting for maximum ROI. Created and maintained dashboards in Looker Studio to effectively visualize key marketing performance indicators, campaign metrics and customer engagement trends. Developed customized reports tailored to different business needs, providing actionable insights for decision making. Collaborated with cross-functional teams to ensure efficient campaign planning and seamless execution, aligning marketing goals with overall business objectives. Conducted A/B and multivariate testing to refine customer journeys a