I am a hands-on creative professional responsible for executing forward-thinking international brand campaigns that translate purpose and strategy into product concepts. I excel at building partnerships across international markets and leading conversations with a range of stakeholders and management across the EMEA region. I am a collaborative team player who takes ownership of content-led social and digital media strategies to drive community engagement and sustainable consumer relationships that foster brand advocacy. I have a track record of securing business wins by providing real-time reporting while delivering campaigns across multi-channel environments, with extensive experience in localisation and managing campaign translations.

Maria Serena

I am a hands-on creative professional responsible for executing forward-thinking international brand campaigns that translate purpose and strategy into product concepts. I excel at building partnerships across international markets and leading conversations with a range of stakeholders and management across the EMEA region. I am a collaborative team player who takes ownership of content-led social and digital media strategies to drive community engagement and sustainable consumer relationships that foster brand advocacy. I have a track record of securing business wins by providing real-time reporting while delivering campaigns across multi-channel environments, with extensive experience in localisation and managing campaign translations.

Available to hire

I am a hands-on creative professional responsible for executing forward-thinking international brand campaigns that translate purpose and strategy into product concepts. I excel at building partnerships across international markets and leading conversations with a range of stakeholders and management across the EMEA region.

I am a collaborative team player who takes ownership of content-led social and digital media strategies to drive community engagement and sustainable consumer relationships that foster brand advocacy. I have a track record of securing business wins by providing real-time reporting while delivering campaigns across multi-channel environments, with extensive experience in localisation and managing campaign translations.

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Language

Spanish; Castilian
Fluent
English
Fluent
Dutch
Advanced

Work Experience

Project Manager – Marketing Operations EMEA (Freelance) at Under Armour
January 1, 2025 - October 21, 2025
Developed a comprehensive photoshoot calendar, streamlined campaign execution; introduced Workfront to improve workflow efficiency and campaign tracking; spearheaded localisation efforts for diverse EMEA markets; coordinated translations and localisation with regional and global teams; oversaw DAM systems to monitor content usage and optimize resource allocation.
Marketing Coordinator (Freelance) at Institute for Real Growth / WPP
January 1, 2022 - October 21, 2025
Managed all phases of marketing plans for large events, the website and social media campaigns; maintained and updated the company website and social media channels with branded content; distributed weekly communications and tracked them with LMS; led the company’s digital presence and optimized budgets and timelines.
Project Coordinator (Freelance) at KRNWTR+ (WeTapWater)
January 1, 2021 - October 21, 2025
Owned briefs, delivered and managed marketing projects by launching creative digital and print campaigns; established brand tone of voice and enhanced visual presentations; executed content campaigns across touchpoints; delivered project communications and highlighted performance.
Founder & Project Manager at SpaansCreativo
January 1, 2020 - October 21, 2025
Accountable for marketing and communication campaigns; launched a Spanish lessons and tutoring business; developed marketing strategies including paid social campaigns; brand guardian ensuring content integrity; managed communications with parents and location managers.
Project Manager at Kuoni Destination Management
January 1, 2013 - October 21, 2025
Managed multi-market destination campaigns and projects, coordinating with teams across countries to deliver client-focused travel experiences.
Senior Business Travel Consultant at Carlson Wagonlit Travel
January 1, 2006 - October 21, 2025
Provided corporate travel management services, coordinating complex itineraries and ensuring high levels of customer satisfaction.
Business Travel Consultant at Carlson Wagonlit Travel
January 1, 2004 - October 21, 2025
Supported travel arrangements for London-based clients, contributing to efficient travel operations.
Volunteer Marketing Communications at Child Helpline International (CHI)
January 1, 2016 - October 21, 2025
Volunteered in marketing communications, supporting outreach and awareness campaigns.
Volunteer Marketing Communications at AFC Ajax Football Club
January 1, 2017 - October 21, 2025
Volunteered in marketing communications, contributing to campaigns and community engagement.

Education

Digital Marketing | Project Management at Growth Tribe
January 1, 2023 - October 21, 2025
Business Management at New York University (NYU)
January 1, 2008 - October 21, 2025

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Travel & Hospitality, Education, Software & Internet, Retail