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I'm Ainara Mantellini, a senior marketing and communications professional based in Atlanta, GA. I specialize in building scalable, data-driven email programs and lifecycle strategies that turn attention into revenue. I lead global marketing operations, optimize content and segmentation, ensure privacy compliance (GDPR/CAN-SPAM), and use Marketo to fuel demand generation across B2B and B2C landscapes. I thrive in cross-functional teams and mentor junior marketers, turning complex data into actionable insights. Fluent in English and Spanish, I partner with sales, product, and IT to inform content strategy, measure performance, and drive continuous improvement in deliverability, open and click-through rates, and revenue attribution.…I'm Ainara Mantellini, a senior marketing and communications professional based in Atlanta, GA. I specialize in building scalable, data-driven email programs and lifecycle strategies that turn attention into revenue. I lead global marketing operations, optimize content and segmentation, ensure privacy compliance (GDPR/CAN-SPAM), and use Marketo to fuel demand generation across B2B and B2C landscapes. I thrive in cross-functional teams and mentor junior marketers, turning complex data into actionable insights. Fluent in English and Spanish, I partner with sales, product, and IT to inform content strategy, measure performance, and drive continuous improvement in deliverability, open and click-through rates, and revenue attribution.

Ainara Mantellini

Marketing Strategist, Growth Marketer, Product Marketer, +3

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I'm Ainara Mantellini, a senior marketing and communications professional based in Atlanta, GA. I specialize in building scalable, data-driven email programs and lifecycle strategies that turn attention into revenue. I lead global marketing operations, optimize content and segmentation, ensure privacy compliance (GDPR/CAN-SPAM), and use Marketo to fuel demand generation across B2B and B2C landscapes. I thrive in cross-functional teams and mentor junior marketers, turning complex data into actionable insights. Fluent in English and Spanish, I partner with sales, product, and IT to inform content strategy, measure performance, and drive continuous improvement in deliverability, open and click-through rates, and revenue attribution.…I'm Ainara Mantellini, a senior marketing and communications professional based in Atlanta, GA. I specialize in building scalable, data-driven email programs and lifecycle strategies that turn attention into revenue. I lead global marketing operations, optimize content and segmentation, ensure privacy compliance (GDPR/CAN-SPAM), and use Marketo to fuel demand generation across B2B and B2C landscapes. I thrive in cross-functional teams and mentor junior marketers, turning complex data into actionable insights. Fluent in English and Spanish, I partner with sales, product, and IT to inform content strategy, measure performance, and drive continuous improvement in deliverability, open and click-through rates, and revenue attribution.

Available to hire

I’m Ainara Mantellini, a senior marketing and communications professional based in Atlanta, GA. I specialize in building scalable, data-driven email programs and lifecycle strategies that turn attention into revenue. I lead global marketing operations, optimize content and segmentation, ensure privacy compliance (GDPR/CAN-SPAM), and use Marketo to fuel demand generation across B2B and B2C landscapes.

I thrive in cross-functional teams and mentor junior marketers, turning complex data into actionable insights. Fluent in English and Spanish, I partner with sales, product, and IT to inform content strategy, measure performance, and drive continuous improvement in deliverability, open and click-through rates, and revenue attribution.

Skills

Email Marketing

Lead Nurturing

Experience Level

Email Marketing

Expert

Lead Nurturing

Expert

Language

English

Fluent

Spanish; Castilian

Fluent

Work Experience

Senior Email Marketing Manager at UPS Supply Chain Solutions

September 1, 2024 - October 21, 2025

Led global marketing operations to transform email from a transactional touchpoint into a scalable, automated, revenue-generating channel. Spearheaded lifecycle campaign execution, process optimization, and governance to drive lead generation, customer retention, and international growth. Built and governed scalable campaign operations frameworks using Marketo and UPS internal systems, enabling advanced lead nurturing, segmentation, and lifecycle automation aligned with global GDPR and CAN-SPAM compliance. Orchestrated global programs (onboarding, win-back, and always-on nurture) with structured processes to support cross-regional go-to-market execution. Developed a scalable lead-management framework integrating sales and behavioral data to trigger dynamic, personalized workflows across the customer lifecycle. Improved data hygiene and governance protocols, increasing email deliverability to 98% and boosting engagement (40% lift in CTR). Increased email-driven revenue by 200% YoY by in

Customer Communications and Advertising Manager at UPS

January 1, 2020 - October 21, 2025

Designed and executed comprehensive digital plans to engage UPS customers across Canada, Mexico, Brazil, and other Latin American markets, building brand awareness and driving online and on-site transactions. Led the first-time deployment of email marketing for UPS Canada and Mexico, including team creation, training, database handling, campaigns ideation, execution, and reporting. This effort enabled personalized communications for the first time. Led Paid Search and SEO campaigns in Canada, Mexico, and Brazil to promote products and services and build brand recognition. Coordinated display and programmatic advertising for specific campaigns and product launches. Digitalized the UPS Service Rate Guides distribution for a streamlined customer experience.

Regional Content Manager at OMD Latin America

January 1, 2017 - October 21, 2025

Coordinated pan-regional advertising campaigns and deployment of local initiatives for major clients (PepsiCo, 3M), ensuring alignment with regional objectives and local market needs.

Regional PR Manager at Interamerican Marketing Solutions

January 1, 2013 - October 21, 2025

Managed Public Relations strategy to support clients’ business objectives in the Latin America region, strengthening brand presence and media relations across the region.

Copywriter at BBDO

January 1, 2001 - October 21, 2025

Developed creative copy for major clients (PepsiCo), contributing to integrated campaigns and brand storytelling across multiple channels.

Cinemax Channel Movie Programmer at HBO Latin America

January 1, 1999 - October 21, 2025

Cinemax Channel Movie Programmer, selecting and scheduling film content for the Latin American audience.