Ainara Mantellini

Led global marketing operations to transform email from a transactional touchpoint into a scalable, automated, revenue-generating channel. Spearheaded lifecycle campaign execution, process optimization, and governance to drive lead generation, customer retention, and international growth. Built and governed scalable campaign operations frameworks using Marketo and UPS internal systems, enabling advanced lead nurturing, segmentation, and lifecycle automation aligned with global GDPR and CAN-SPAM compliance. Orchestrated global programs (onboarding, win-back, and always-on nurture) with structured processes to support cross-regional go-to-market execution. Developed a scalable lead-management framework integrating sales and behavioral data to trigger dynamic, personalized workflows across the customer lifecycle. Improved data hygiene and governance protocols, increasing email deliverability to 98% and boosting engagement (40% lift in CTR). Increased email-driven revenue by 200% YoY by in

Designed and executed comprehensive digital plans to engage UPS customers across Canada, Mexico, Brazil, and other Latin American markets, building brand awareness and driving online and on-site transactions. Led the first-time deployment of email marketing for UPS Canada and Mexico, including team creation, training, database handling, campaigns ideation, execution, and reporting. This effort enabled personalized communications for the first time. Led Paid Search and SEO campaigns in Canada, Mexico, and Brazil to promote products and services and build brand recognition. Coordinated display and programmatic advertising for specific campaigns and product launches. Digitalized the UPS Service Rate Guides distribution for a streamlined customer experience.

Coordinated pan-regional advertising campaigns and deployment of local initiatives for major clients (PepsiCo, 3M), ensuring alignment with regional objectives and local market needs.