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Hi, I’m Tatsiana Makarenka, a marketing professional with 10 years of experience, including 4 years leading a team and developing successful marketing strategies. I design and execute integrated campaigns, drive brand development, and deliver digital marketing results that matter. My proudest achievement last year was redesigning packaging for cardiology drugs and launching a corresponding advertising campaign, which boosted line sales by 25%. I’m hands-on with end-to-end marketing, from CRM and analytics to content creation and event planning, and I enjoy collaborating with cross-functional teams to achieve ambitious goals.…Hi, I’m Tatsiana Makarenka, a marketing professional with 10 years of experience, including 4 years leading a team and developing successful marketing strategies. I design and execute integrated campaigns, drive brand development, and deliver digital marketing results that matter. My proudest achievement last year was redesigning packaging for cardiology drugs and launching a corresponding advertising campaign, which boosted line sales by 25%. I’m hands-on with end-to-end marketing, from CRM and analytics to content creation and event planning, and I enjoy collaborating with cross-functional teams to achieve ambitious goals.

Tatsiana Makarenka

Marketing Strategist, Growth Marketer, Digital Marketer, +4

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Hi, I’m Tatsiana Makarenka, a marketing professional with 10 years of experience, including 4 years leading a team and developing successful marketing strategies. I design and execute integrated campaigns, drive brand development, and deliver digital marketing results that matter. My proudest achievement last year was redesigning packaging for cardiology drugs and launching a corresponding advertising campaign, which boosted line sales by 25%. I’m hands-on with end-to-end marketing, from CRM and analytics to content creation and event planning, and I enjoy collaborating with cross-functional teams to achieve ambitious goals.…Hi, I’m Tatsiana Makarenka, a marketing professional with 10 years of experience, including 4 years leading a team and developing successful marketing strategies. I design and execute integrated campaigns, drive brand development, and deliver digital marketing results that matter. My proudest achievement last year was redesigning packaging for cardiology drugs and launching a corresponding advertising campaign, which boosted line sales by 25%. I’m hands-on with end-to-end marketing, from CRM and analytics to content creation and event planning, and I enjoy collaborating with cross-functional teams to achieve ambitious goals.

Available to hire

Hi, I’m Tatsiana Makarenka, a marketing professional with 10 years of experience, including 4 years leading a team and developing successful marketing strategies. I design and execute integrated campaigns, drive brand development, and deliver digital marketing results that matter. My proudest achievement last year was redesigning packaging for cardiology drugs and launching a corresponding advertising campaign, which boosted line sales by 25%. I’m hands-on with end-to-end marketing, from CRM and analytics to content creation and event planning, and I enjoy collaborating with cross-functional teams to achieve ambitious goals.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

Russian

Fluent

Belarusian

Fluent

English

Advanced

Spanish; Castilian

Beginner

Work Experience

Marketing Manager at Pharmaceutical Marketing (Academ Pharma) / State Pharmaceutical Enterprise

September 1, 2017 - October 21, 2025

Development of the company’s Brand Book. Worked with contractors to create branded and product advertising videos. Planning and launching online advertising campaigns across different systems.

Marketing Campaign Manager at Academ Pharma

November 1, 2021 - October 21, 2025

Developed and launched advertising campaigns, created media plans, budgeting, analysis and reporting. Sourcing and purchasing promotional items. Participation in specialized exhibition events. Development of advertising brochures and product catalogs.

Deputy Head of Marketing Department at Academ Pharma / State Pharmaceutical Enterprise

December 1, 2021 - Present

Market analysis and reporting, marketing research, sales planning and forecasting. Managed a team of 20 medical representatives. Organization and participation in specialized events. Internet marketing including content creation and website development. SMM.

Marketing Department Manager at State Pharmaceutical Enterprise ACADE PHARME

September 1, 2017 - September 1, 2017

Managed a marketing department with 18 staff; oversaw project management; developed online and offline promotion strategies; created and maintained the brand book; collaborated with contractors to produce branded and product advertising videos; planned online campaigns across multiple systems; built corporate social networks; organized participation in international exhibitions, designed stands, and conducted business negotiations.

Social Media Manager at State Pharmaceutical Enterprise ACADE PHARME

November 1, 2021 - November 1, 2021

Developed and launched advertising campaigns; created media plans; managed budgeting, analytics, and reporting; sourced promotional items; participated in specialized exhibitions; developed advertising brochures and product catalogs; led internet marketing including content creation and website development; managed social media activity and reporting.

Deputy Head of Marketing Department at State Pharmaceutical Enterprise ACADE PHARME

December 1, 2021 - October 28, 2025

Managed a team of 20 medical representatives; organized and participated in specialized events; led internet marketing including content creation and website development; oversaw SMM; planned and launched online and offline promotions; developed and maintained corporate social networks; organized participation in international exhibitions, including stands and business negotiations.