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Experienced CRM Professional with 4+ years in multinational corporate environments, specializing in Microsoft Dynamics 365 (real-time and outbound marketing) and Emarsys for customer engagement and retention. Strong background in CRM process optimization, database management, and marketing automation for both retail and e-commerce sectors. Passionate about interpreting numbers and translating them into actionable strategies to drive customer acquisition, retention, and reactivation…Experienced CRM Professional with 4+ years in multinational corporate environments, specializing in Microsoft Dynamics 365 (real-time and outbound marketing) and Emarsys for customer engagement and retention. Strong background in CRM process optimization, database management, and marketing automation for both retail and e-commerce sectors. Passionate about interpreting numbers and translating them into actionable strategies to drive customer acquisition, retention, and reactivation

Lara Del Grosso

UX Designer, Web Developer, Data Analyst, +2

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Experienced CRM Professional with 4+ years in multinational corporate environments, specializing in Microsoft Dynamics 365 (real-time and outbound marketing) and Emarsys for customer engagement and retention. Strong background in CRM process optimization, database management, and marketing automation for both retail and e-commerce sectors. Passionate about interpreting numbers and translating them into actionable strategies to drive customer acquisition, retention, and reactivation…Experienced CRM Professional with 4+ years in multinational corporate environments, specializing in Microsoft Dynamics 365 (real-time and outbound marketing) and Emarsys for customer engagement and retention. Strong background in CRM process optimization, database management, and marketing automation for both retail and e-commerce sectors. Passionate about interpreting numbers and translating them into actionable strategies to drive customer acquisition, retention, and reactivation

Available to hire

Experienced CRM Professional with 4+ years in multinational corporate environments, specializing in Microsoft Dynamics 365 (real-time and outbound marketing) and Emarsys for customer engagement and retention. Strong background in CRM process optimization, database management, and marketing automation for both retail and e-commerce sectors. Passionate about interpreting numbers and translating them into actionable strategies to drive customer acquisition, retention, and reactivation

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

Italian

Fluent

English

Advanced

Spanish; Castilian

Advanced

German

Intermediate

Work Experience

CRM Operations Manager at Oldo – Retail

June 1, 2025 - October 21, 2025

Developed and optimized customer journeys, segmentation strategies, and retention initiatives to drive acquisition, engagement, and reactivation. Led the implementation of Emarsys as a new email marketing automation tool. Conducted KPI analysis to evaluate CRM campaign effectiveness and improve customer lifetime value. Provided training on new CRM features and conducted UAT and feature testing for ongoing CRM projects. Ensured high data quality, managed customer databases, and maintained GDPR compliance.

Sales Consultant & Account Manager at Watchmaster

December 1, 2019 - October 21, 2025

Leads & customers management through CRM from cold calling to contract.

Marketing & Sales Trainee / Sales Consultant & Account Management at BOSS S.r.l. – Software

June 1, 2018 - October 21, 2025

Marketing and sales trainee; Sales consultant & account management.

Sales Assistant at Yamamay (Pianoforte Spain), Barcelona

September 1, 2016 - October 21, 2025

Support and assist users globally as first contact point for questions and trouble shooting. Create and maintain technical and business documentation for Salesforce application and its features using Confluence pages. Conduct trainings for sales offices on the correct use of Salesforce applications to optimize the sales process. Roll out, communicate and promote new functionalities or improvements to users. Understand user needs to obtain and advise opportunities for improvements on the system. Functional Testing of Salesforce features, working closely with developers and Salesforce administrators (Agile team). Data management & reporting: creation of reports and dashboards, upload, update, extraction and deletion of large data sets through Dataloader.

Education

Languages: Spanish (C1) and German (B1 in progress) at Education First

December 1, 2019 - January 1, 2021

MSc in Global Entrepreneurship Economics and Management, International Business and Entrepreneurship at Università degli Studi dell'Insubria, Varese (Italy)

October 1, 2016 - February 1, 2019

BSc Applied Foreign Languages and Business Economics at Università Cattolica del Sacro Cuore, Milano (Italy)

October 1, 2011 - March 1, 2016

ERASMUS Programme at University of Malaga (Spain)

January 1, 2015 - June 1, 2015

Marketing and Sales Trainee at BOSS S.r.l. – Software, Varese (Italy)

December 1, 2017 - June 1, 2018

Basics of Web Development & Coding certificate at Online certificate

May 1, 2023 - May 1, 2023

Google UX Design Certificate at Google

December 1, 2022 - December 1, 2022