I'm Flora Camille Rosales, a lead creative designer with a passion for translating complex Web3, fintech, and digital branding into clear, engaging visuals. I enjoy integrating AI tools to push creative boundaries while maintaining brand consistency across campaigns. Over the years, I’ve led design teams and built brand systems for crypto initiatives, startups, and fintech platforms, shaping visuals from logos and illustrations to campaigns and product storytelling. I’m focused on creating compelling user experiences that empower audiences and drive business goals. I thrive in cross-functional environments, mentor teammates, and continuously refine design systems to scale for growth. When I’m not sketching or prototyping, I love exploring new media and technologies to stay ahead in the evolving world of Web3 and digital branding.

Flora Camille Rosales

I'm Flora Camille Rosales, a lead creative designer with a passion for translating complex Web3, fintech, and digital branding into clear, engaging visuals. I enjoy integrating AI tools to push creative boundaries while maintaining brand consistency across campaigns. Over the years, I’ve led design teams and built brand systems for crypto initiatives, startups, and fintech platforms, shaping visuals from logos and illustrations to campaigns and product storytelling. I’m focused on creating compelling user experiences that empower audiences and drive business goals. I thrive in cross-functional environments, mentor teammates, and continuously refine design systems to scale for growth. When I’m not sketching or prototyping, I love exploring new media and technologies to stay ahead in the evolving world of Web3 and digital branding.

Available to hire

I’m Flora Camille Rosales, a lead creative designer with a passion for translating complex Web3, fintech, and digital branding into clear, engaging visuals. I enjoy integrating AI tools to push creative boundaries while maintaining brand consistency across campaigns. Over the years, I’ve led design teams and built brand systems for crypto initiatives, startups, and fintech platforms, shaping visuals from logos and illustrations to campaigns and product storytelling.

I’m focused on creating compelling user experiences that empower audiences and drive business goals. I thrive in cross-functional environments, mentor teammates, and continuously refine design systems to scale for growth. When I’m not sketching or prototyping, I love exploring new media and technologies to stay ahead in the evolving world of Web3 and digital branding.

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Language

English
Fluent

Work Experience

Lead Creative Designer at SatLayer
June 1, 2025 - Present
Integrated AI tools and workflows into the design process to enhance creative output and efficiency. Created designs and visual assets for the SatLayer website UI, conceptualized and produced all visual elements including custom illustrations and animations. Designed templates and campaign banners and prepared key visuals from pre-TGE through post-launch, maintaining brand storytelling across campaigns.
Art Director at Coins.ph
June 1, 2025 - October 21, 2025
Designed the PHPC logo (Philippines’ first peso-backed stablecoin regulated by BSP). Created static Web3 pubmats for announcements, events, and campaigns; edited short videos for social posting; designed merch for crypto enthusiasts.
Creative Lead at Coins.ph
January 31, 2023 - October 21, 2025
Led creative direction during Coins.ph’s transition toward crypto and Web3-focused initiatives. Collaborated with stakeholders across teams to align requests, refined color palettes and design systems, built internal decks, and mentored team growth.
Graphic/Motion Graphic Designer at Coins.ph
April 30, 2021 - October 21, 2025
Produced static and animated assets for campaigns, e-wallet tutorials, social posts, in-app visuals, and other marketing materials.
Art Director at Coins.ph
May 31, 2022 - October 21, 2025
Produced videos for crypto token launches, designed on-ground and print materials, and edited OOH billboard videos across Metro Manila.
Graphic Designer at RTL - Research & Tech Lab
May 31, 2019 - October 21, 2025
Designed social cards for various platforms, built Keynote decks for client presentations, animated and edited videos for social posting, and collaborated with strategists and cross-functional teams to deliver branded visuals.
Freelance UI and Graphic Designer at Kynatech
November 30, 2019 - October 21, 2025
Designed mobile UI mockups, websites, and animated visual assets for web pages.
Freelance Graphic Designer at Yieldschool, Inc.
April 30, 2025 - October 21, 2025
Created brand guides and visual identity systems, designed Keynote presentation templates and report templates, and developed reusable gradients and design assets for cohesive brand communication.

Education

BS in Information Technology with specialization in IT Digital Arts at FEU Institute of Technology
January 1, 2012 - January 1, 2016

Qualifications

Add your qualifications or awards here.

Industry Experience

Software & Internet, Media & Entertainment, Financial Services